Pet Food And Pet Care Products in Vietnam
Euromonitor International's Pet Food And Pet Care Products in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 57 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Changing lifestyles enhance pet food’s growth
Vietnam is known for its youthful population, backed by an ever increasing disposable income levels and propensity to spend. These young people benefited in many ways during the review period thanks to the various jobs created in a growing economy which meant that salaries and wages increased. This also created a scenario where individuals are increasingly putting more hours at work and spending less time with family and friends in social gatherings. In such a context, pets are increasingly incorporated within the households and are considered to be members of the family, creating strong demand for different breeds of cats and dogs along with prepared and packaged pet food as well as pet care related products. The convenience factor of prepared pet food also plays an instrumental role in demand growth, albeit for those that are lower priced.
Modern retail system improves product awareness
The growth of the retail system in Vietnam was over 30% in the review period, with nearly 100 supermarkets opening during 2006, equal to the total number of supermarkets that opened between 1998 and 2006. This created a perfect environment for the distribution of pet food and pet care products. Through these retail outlets, Vietnamese pet owners are more aware of pet food and its various formats and extensions into pet sizes and ingredient make up. At the same time, owners also are increasingly aware and appreciative that the specific ingredients of pet food products are more suitable for their pets than homemade products. Even to people who did not own a pet before, experiences at supermarkets where different types of pet food and pet care products are available have inspired them to own one.
Dogs are most common, while fish and cats are increasingly favoured by pet owners
Similar to many other Asian countries, dogs are more highly appreciated in Vietnam as compared to cats or fish. Local pet owners feel that dogs are easy to feed, more interactive as compared to cats and fish. Dogs can also be raised for different purposes such as guard dogs, walking companions and sometimes, even for controlling vermin. The abundance of dog breeds available in the country is also a contributing reason for the growth of dog food sales during the review period. There were more than 90 breeds of dogs from all over the world in Vietnam, such as Giant Schnauzer, Fox, Chihuahua, Yorkshire Terrier, Berger, Pekinese, Doberman, Dalmatian, Boston Terrier, Pug, Dachshund and Phu Quoc. Hence, dog food accounted for 74% of total dog and cat food value sales in 2007.
Interior décor trend enhances the development of fish food and fish care products
During the review period, there was a new but booming demand for interior design and experience in Vietnam. Fish are now considered not only as a pet, but also as an ornament. Fish tanks can also be hung on the wall like a picture as a sign of luck according to Feng Shui experts. During the review period, fish tanks ranged in price from over VND1 million to VND150 million per tank. Fish shop owners even created their own websites and magazines published monthly to share experiences and to promote their fish and fish products. These activities boosted the growth of the fish population and fish-related products in Vietnam.
Bird flu epidemic limits the growth of the bird population and related products
During the review period, although the bird flu epidemic seemed to be kept at bay in most provinces of Vietnam, the government still warned bird owners against the possible return of the epidemic. They cited the circumstances that led to the death of more than 13 people in Vietnam and there was a serious decrease in the bird population. Since the epidemic is no longer a serious threat, bird food sales recovered slightly in 2006, but the growth rate was nothing compared to the success seen in 2004.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN VIETNAM : MARKET INSIGHT
EXECUTIVE SUMMARY
Changing lifestyles enhance pet food’s growth
Modern retail system improves product awareness
Dogs are most common, while fish and cats are increasingly favoured by pet owners
Interior décor trend enhances the development of fish food and fish care products
Bird flu epidemic limits the growth of the bird population and related products
KEY TRENDS AND DEVELOPMENTS
Changing lifestyles boost pet food growth
Product awareness improved thanks to the development of a modern retail system
Dog population remains the largest since fish and cats require more attention from pet owners
Pet superstores launched and various pet shops upgraded
Abundant dog breeding brings greater choice to pet owners in Vietnam
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 9 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 10 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - VIETNAM
ANH QUAN INVESTMENT CONSTRUCTION & TRADING CO LTD - PET FOOD AND PET CARE PRODUCTS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Anh Quan Investment Construction and Trading Co Ltd : Key Facts
Summary 3 Anh Quan Investment Construction and Trading Co Ltd : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HOANG ANH CO LTD - PET FOOD AND PET CARE PRODUCTS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Hoang Anh Co Ltd: Key Facts
Summary 5 Hoang Anh Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Hoang Anh Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 7 Hoang Anh Co Ltd: Competitive Position 2005
PHUONG ANH PET MART CO LTD - PET FOOD AND PET CARE PRODUCTS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Phuong Anh Pet Mart Co Ltd: Key Facts
Summary 9 Phuong Anh Pet Mart Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
THANH NHON CO LTD - PET FOOD AND PET CARE PRODUCTS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Thanh Nhon Co Ltd: Key Facts
Summary 11 Thanh Nhon Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
DOG FOOD IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 12 Dog Owning Households: % Analysis 2002/2007
Table 13 Dog Population 2002-2007
Table 14 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 15 Retail Sales of Dog Food by Type: Value 2002-2007
Table 16 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 17 Retail Sales of Premium Dog Food: Value 2002-2007
Table 18 Dog Food Company Shares 2002-2006
Table 19 Dog Food Brand Shares 2003-2006
Table 20 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 21 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 22 Cat Owning Households: % Analysis 2002/2007
Table 23 Cat Population 2002-2007
Table 24 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 25 Retail Sales of Cat Food by Type: Value 2002-2007
Table 26 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 27 Retail Sales of Premium Cat Food: Value 2002-2007
Table 28 Cat Food Company Shares 2002-2006
Table 29 Cat Food Brand Shares 2003-2006
Table 30 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 31 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 32 Other Pet Population 2002-2007
SECTOR DATA
Table 33 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 34 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 35 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 36 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 37 Bird Food Brand Shares 2003-2006
Table 38 Fish Food Brand Shares 2003-2006
Table 39 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 40 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 41 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 42 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 43 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 44 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 45 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 46 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012