Pet Food And Pet Care Products in Vietnam
Euromonitor International's Pet Food And Pet Care Products in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 55 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
High inflation erodes growth
Vietnam saw a marked downturn in its economy in 2008, with extremely high inflation. This resulted in an erosion of disposable income levels, further compounded by food shortages and drought. While a growing enthusiasm for pets resulted in strong growth for the majority of the review period, therefore, economic concerns resulted in many consumers cutting back their expenditure in 2008, with growth rates plummeting as a result.
Lower-priced products provide a glimmer of hope
A major factor in constraining growth for pet food and pet care products is the high price of most products. There is no presence for economy dog and cat food in the country, for example, with premium products dominating. However, the launch of mid-priced dog and cat food by Perfect Companion indicated that there is demand for cheaper products, with sales of mid-priced dog and cat food soaring in 2008. Similarly, domestic player Hoang Anh Co Ltd achieved striking growth for "other" pet care products and healthcare in 2008, due to its range of good quality but affordably-priced products.
Multinationals dominate despite Nestlé’s exit
There is a marked lack of strong domestic players in pet food and pet care products in Vietnam, with only a handful being present. Consequently multinationals dominate, even given the exit of Nestlé and a declining investment in the country. Effem Food Vietnam Co Ltd benefited most from Nestlé’s exit and extended its dominance. This was despite the company cutting back on marketing and promotion towards the end of the review period, with its growth largely due to a lack of effective competition.
Supermarkets/hypermarkets losing share
Supermarkets/hypermarkets is the leading channel in pet food and pet care products, with this largely due to Effem Food Vietnam Co Ltd’s focus on this channel and the largely urban mid- and high-income consumer base for these products. However, there was a shift towards specialist channels towards the end of the review period, with veterinary clinics notably gaining share. Due to economic concerns, many consumers shifted away from prepared food and, increasingly, such products were purchased only following recommendations from vets.
Optimistic times ahead for niche pet food and pet care products
Despite the slowing growth seen towards the end of the review period, there is still considerable optimism regarding the future sales of pet food and pet care products. The pet population is continuing to grow in the country, along with awareness of prepared food and pet care products. Younger consumers in particular appear to be interested in pet-keeping, while the extremely low levels of household penetration suggest considerable room for growth. However, growth will continue to be limited by the low purchasing power of most consumers, along with a pragmatic attitude to animals, which are typically kept more for work or food than for companionship.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN VIETNAM : MARKET INSIGHT
EXECUTIVE SUMMARY
High inflation erodes growth
Lower-priced products provide a glimmer of hope
Multinationals dominate despite Nestlé’s exit
Supermarkets/hypermarkets losing share
Optimistic times ahead for niche pet food and pet care products
KEY TRENDS AND DEVELOPMENTS
High inflation and lower income levels hinder growth
Growth confined to urban areas
Pets or livestock?
Concentrated shares deter potential new entrants
Chained retailers begin to emerge
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 9 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - VIETNAM
ANH QUAN INVESTMENT CONSTRUCTION & TRADING CO LTD - PET FOOD AND PET CARE PRODUCTS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Anh Quan Investment Construction and Trading Co Ltd: Key Facts
Summary 3 Anh Quan Investment Construction and Trading Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HOANG ANH CO LTD - PET FOOD AND PET CARE PRODUCTS - VIETNAM
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Hoang Anh Co Ltd: Key Facts
Summary 5 Hoang Anh Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 6 Hoang Anh Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 7 Hoang Anh Co Ltd: Competitive Position 2007
DOG FOOD IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 14 Dog Owning Households: % Analysis 2003-2008
Table 15 Dog Population 2003-2008
Table 16 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 17 Sales of Dog Food by Type: Value 2003-2008
Table 18 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 19 Sales of Premium Dog Food: Value 2003-2008
Table 20 Dog Food Company Shares 2003-2007
Table 21 Dog Food Brand Shares 2004-2007
Table 22 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 23 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2003-2008
Table 25 Cat Population 2003-2008
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 27 Sales of Cat Food by Type: Value 2003-2008
Table 28 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 29 Sales of Premium Cat Food: Value 2003-2008
Table 30 Cat Food Company Shares 2003-2007
Table 31 Cat Food Brand Shares 2004-2007
Table 32 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 33 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECT
SECTOR INDICATORS
Table 34 Other Pet Population 2003-2008
SECTOR DATA
Table 35 Sales of Other Pet Food by Type: Volume 2003-2008
Table 36 Sales of Other Pet Food by Type: Value 2003-2008
Table 37 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 38 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 39 Bird Food Brand Shares 2004-2007
Table 40 Fish Food Brand Shares 2004-2007
Table 41 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 42 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 43 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 44 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN VIETNAM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Sales of Pet Care Products by Type: Value 2003-2008
Table 46 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 47 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 48 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013