Pet Food And Pet Care Products in the Czech Republic
Euromonitor International's Pet Food And Pet Care Products in the Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 59 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Strong demand for pet food continues
The pet food and pet care products market in the Czech Republic continues to grow dynamically. The number of dog and cat owners feeding their pets with prepared food is increasing. With busy lifestyles pet owners want to feed their pets properly and quickly to spare time to care for their pet’s physical and psychological wellbeing. The range of pet food and pet care products on offer is becoming wider and more sophisticated. However, unlike in developed European countries, the percentage share of prepared food relative to the cat and dog population is low. Consequently, the potential for volume and value growth is promising.
Wellness products given the green light
The wellness trend is strengthening. Developments in healthy and functional products in human food are also being seen in pet food. Pet owners are looking for food enriched not only with vitamins and minerals but also probiotics, prebiotics, omega fatty acids, biotin, lecithin, carbohydrates, proteins etc.
Multinationals dominate but domestic brands gain more attention
Dog and cat food remained relatively consolidated in 2007, with the top four producers accounting for just over half of total value sales. The leading multinationals Mars CR and Nestlé Purina PetCare CR enjoyed a significant share of sales thanks to early entry, wide product portfolios and strong advertising. Successful domestic companies include Provimi Pet Food CZ and KSK Bono. The leading brands lost some share to private label in 2007.
Multiples lead but pet shops remain popular
Supermarkets/hypermarkets was the leading distribution channel for dog and cat food in 2007. In other pet food and pet care products, pet shops remained the most important distribution outlets. Pet shops are still very popular with pet owners as they employ staff that can give advice and make recommendations. Pet superstores in shopping centres (Pet Center is one of the leading chains) are popular thanks to their special price offers and discounts. Discounters also became more important.
Great expectations for pet food
Dog and cat food and pet care products are expected to see particularly significant growth over the forecast period, although other pet food is expected to stagnate slightly. Cat and dog treats are likely to see some of the highest growth rates along with dietary supplements. Within dog and cat food, premium food is expected to perform the best, in line with increasing consumer demand for high-quality products. Value sales will grow at a quicker pace than volume thanks to rises in unit prices.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN THE CZECH REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong demand for pet food continues
Wellness products given the green light
Multinationals dominate but domestic brands gain more attention
Multiples lead but pet shops remain popular
Great expectations for pet food
KEY TRENDS AND DEVELOPMENTS
Pet food characterised by segmentation and polarisation
Wellness products strengthen their position
Snacks and treats flourish
Pet shops in shopping centres become popular
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CZECH REPUBLIC
DIBAQ AS - PET FOOD AND PET CARE PRODUCTS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Dibaq as: Key Facts
Summary 3 Dibaq as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Dibaq as: Competitive Position 2007
KSK BONO SRO - PET FOOD AND PET CARE PRODUCTS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 5 KSK Bono sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 KSK Bono sro: Competitive Position 2007
VAFO PRAHA SRO - PET FOOD AND PET CARE PRODUCTS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Vafo Praha sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Vafo Praha sro: Competitive Position 2007
DOG FOOD IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013