Pet Food And Pet Care Products in the Czech Republic
Euromonitor International's Pet Food And Pet Care Products in the Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 57 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
A growing market with good potential
The pet food and pet care products market in the Czech Republic continues to grow dynamically. The number of dog and cat owners feeding their pets with prepared food (with more pet owners combining wet and dry food) is increasing. Pet food and pet care products on offer in the Czech Republic are wide ranging and colourful. However, unlike in developed European countries, the percentage share of prepared food relative to the cat and dog population is low. Consequently, the potential for volume and value growth is promising.
Cats less common than dogs but becoming more popular
Dog food accounted for the majority of value sales in 2007. The number of dogs in the Czech Republic is almost double the number of cats. The number of cats is relatively high compared to neighbouring countries (in Slovakia, for example, the number of dogs exceeds the number of cats by more than four times). Cats are popular with retired single people (mostly women) and two-person households without children. People in the latter group have busy lifestyle and tend to work late, and do not have time to walk a dog regularly.
Aquariums become the new hobby
Dogs and cats remain the most popular pets in the Czech Republic. The number of other pets continues to decline. The most popular other pets are fish. A new trend in the Czech Republic is the boom in keeping aquariums – at home, in shopping malls and in offices.
Supermarkets/hypermarkets is the leading distribution channel but pet shops gain popularity
Supermarkets/hypermarkets was the leading distribution channel for dog and cat food in 2007. In other pet food and pet care products, pet shops was the leading distribution channel. Pet shops are still very popular with pet owners as they employ staff who can give advice and make recommendations. Pet shops in shopping centres are popular among consumers for their special price offers and discounts. Pet kennel clubs, pet salons, pet hotels and pet farms are also becoming important distribution outlets for dog and cat food, as well as being places where people can seek advice about pet food.
Domestic companies challenge international brands
Dog and cat food remained relatively consolidated in 2006, with the top four producers accounting for majority of value sales. The leading multinationals, Master Foods Ks and Nestlé Purina PetCare CR, enjoyed a significant share of value sales thanks to their early entry, wide product portfolios and strong advertising. Provimi Pet Food CZ spol sro and KSK Bono sro remained the most successful domestic companies.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN THE CZECH REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
A growing market with good potential
Cats less common than dogs but becoming more popular
Aquariums become the new hobby
Supermarkets/hypermarkets is the leading distribution channel but pet shops gain popularity
Domestic companies challenge international brands
KEY TRENDS AND DEVELOPMENTS
Dry pet food is preferred, particularly dry dog food
Health and wellness trend grows in strength
Importance of healthy teeth leads to growing demand for dog treats
Pet shops still most popular for other pets
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CZECH REPUBLIC
DIBAQ AS - PET FOOD AND PET CARE PRODUCTS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Dibaq as: Key Facts
Summary 3 Dibaq as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Dibaq as: Competitive Position 2006
KSK BONO SRO - PET FOOD AND PET CARE PRODUCTS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 5 KSK Bono sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 KSK Bono sro: Competitive Position 2006
VAFO PRAHA SRO - PET FOOD AND PET CARE PRODUCTS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Vafo Praha sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Vafo Praha sro: Competitive Position 2006
DOG FOOD IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Cat Treats Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2002-2007
SECTOR DATA
Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 40 Bird Food Brand Shares 2003-2006
Table 41 Fish Food Brand Shares 2003-2006
Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012