Pet Food And Pet Care Products in the Czech Republic
Euromonitor International's Pet Food And Pet Care Products in the Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 62 | Publication date: Jan 2010
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Executive summary
Pet food experiences rapid growth
Pet food is one of the most dynamic categories within fast moving consumer goods in the Czech Republic. The trend which began in the 1990's continued, although it witnessed slower growth in 2009 caused by the economic crisis. Basic pet food products which focused on pets' essential needs, were replaced by more sophisticated and innovative products which placed an emphasis on life-cycle (junior, adult, senior) or lifestyle (active, light, healthy weight management).
Movement towards to premium pet food despite financial crisis
A shift towards premium products was the most determinant trend within the Czech Republic, although this was temporarily put back due to the economic crisis towards the end of the review period. The economic downturn is expected to ease off in 2010 and the rapid growth of premium and super premium products is expected to continue. On the other hand, private label products also gained importance as pet food and pet care products is divided between those pet owners who demand the best for their pets and those who are very price-sensitive, but still want to buy prepared pet food.
Multinationals dominate, but domestic players are gaining ground
Czech pet food and pet care products is led by multinationals. The top three ranked players (Mars CR, com spol, Nestlé Purina PetCare CR and Provimi Pet Food CZ spol sro) in dog and cat food hold almost half of the category in combined share, but their positions have stagnated. Domestic players such as KSK Bono, Placek and Gimborn improved their share over the review period and new small companies which produce specialised pet food and pet care products appeared and plan on further expansion not just in the Czech Republic, but also in the Central European region. Furthermore, pet owners began to pay more attention to the origin of the pet products.
Pet shops and supermarkets/hypermarkets are the most important distribution channels
The most important distribution channels for pet food are supermarkets/hypermarkets and pet shops in 2009. Pet shops are favoured because of the availability of consultation services and wider choice of pet food and pet care products. Supermarkets/hypermarkets in general are the most important and most popular distribution channel for the majority of fast moving consumer goods. Recently, pet superstores have counted for the largest share increase but are expected to grow rapidly on expense of supermarkets/hypermarkets. Pet superstores combine the advantages of pet shops and supermarkets/hypermarkets as this channel offers a wide assortment of products and is very convenient for consumers.
Humanisation of pet food is a clear trend
According to the representatives of Provimi Pet Food and Nestlé, the humanisation of pet food and pet care products is clearly visible. The demand for higher quality and functionality, not unlike within packaged food and healthcare products for humans, is increasing. If a pet owner wants to live healthily, there is a high probability of them wanting their pet to live and eat healthily as well. Health and wellness products and specific products are moving from the super premium and premium price band and penetrating the mid-priced segment. It is only a matter of time, until the cheapest products and private label products will be influenced by this trend as well. An increasing demand for specific pet food is also expected, such as products by life-cycle, lifestyle, by size and by breed.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN THE CZECH REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Pet food experiences rapid growth
Movement towards to premium pet food despite financial crisis
Multinationals dominate, but domestic players are gaining ground
Pet shops and supermarkets/hypermarkets are the most important distribution channels
Humanisation of pet food is a clear trend
KEY TRENDS AND DEVELOPMENTS
Economic crisis temporarily slows down vivid growth
Pet services are almost unknown
Dry food is most popular for dogs, wet food dominates for cats
Pet owners seek experts’ advice
Packaging innovations
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Penetration of Private Label by Sector 2003-2008
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CZECH REPUBLIC
DIBAQ AS - PET FOOD AND PET CARE PRODUCTS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Dibaq as: Key Facts
Summary 3 Dibaq as: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Dibaq as: Competitive Position 2008
KSK BONO SRO - PET FOOD AND PET CARE PRODUCTS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 5 KSK Bono sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 KSK Bono sro: Competitive Position 2008
PLACEK SRO - PET FOOD AND PET CARE PRODUCTS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Placek sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Placek sro: Competitive Position 2008
VAFO PRAHA SRO - PET FOOD AND PET CARE PRODUCTS - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Vafo Praha sro: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Vafo Praha sro: Competitive Position 2008
DOG FOOD IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2004-2009
Table 16 Dog Population 2004-2009
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2004-2009
Table 19 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 20 Sales of Premium Dog Food: Value 2004-2009
Table 21 Dog Food Company Shares 2004-2008
Table 22 Dog Food Brand Shares 2005-2008
Table 23 Dog Treats Brand Shares 2005-2008
Table 24 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2004-2009
Table 27 Cat Population 2004-2009
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2004-2009
Table 30 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 31 Sales of Premium Cat Food: Value 2004-2009
Table 32 Cat Food Company Shares 2004-2008
Table 33 Cat Food Brand Shares 2005-2008
Table 34 Cat Treats Brand Shares 2005-2008
Table 35 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2004-2009
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2004-2009
Table 39 Sales of Other Pet Food by Type: Value 2004-2009
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 41 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 42 Bird Food Brand Shares 2005-2008
Table 43 Fish Food Brand Shares 2005-2008
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2004-2009
Table 49 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 50 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 51 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 52 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014