Pet Food And Pet Care Products in the Netherlands
Euromonitor International's Pet Food And Pet Care Products in the Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 59 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Growth rates slow down
Overall, the market for pet food and pet care products is showing lower levels of growth in 2007 than over the review period as a whole. This reflects the overall maturity of the market. However, some categories are showing fairly strong levels of growth, especially premium foods, snacks emphasising health and wellness and pet care products. This growth is helping to shore up the market overall, whereas as some of the more traditional, low value categories are seeing sales decline.
More pampering for pets
Quality and a growing emphasis on health and wellness are the trends currently being seen in the market. Manufacturers are responding to these trends with premium and higher value mid-priced pet food, many of which are relaunches of or extensions to existing brands. Such products emphasise the quality and freshness of the ingredients, as well as being formulated for specific conditions or types of animal. Snacks which emphasise dental care are a particular area of growth in 2007.
Two multinationals dominate
Masterfoods CV and Nestlé Purina Petcare Nederland BV dominate the market for dog and pet food products in the Netherlands, and their stranglehold has continued, with their combined share being nearly two-thirds in both dog food and cat food. Other pet food has two active local Dutch manufacturers across multiple categories enjoying good shares, as well as specialists from each sector of the market. Pet care products is extremely fragmented, although the largest share is held by those offering healthcare products, which are the most expensive.
Competition intensifying among retailers
Pet shops is the most important distribution channel for pet food and pet care products in the Netherlands, and its importance is continuing, enjoying a significant market share. However, there is increasing competition from other distribution channels. Supermarkets/hypermarkets accounts for approaching a third of sales, and is looking to expand this share, as well as to move upmarket to offer premium products. Other non-food stores is also increasing in importance, and looking to increase share.
Modest growth to be seen going forward
Overall, the market for pet food and pet care products in the Netherlands is mature, and low levels of growth are expected throughout the forecast period to 2012. However, some niche categories will continue to drive growth, providing opportunities for manufacturers to innovate, especially in premium pet foods and pet care products. This, coupled with higher levels of professionalism and increased competition among distribution channels, will help to drive sales growth.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN THE NETHERLANDS : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth rates slow down
More pampering for pets
Two multinationals dominate
Competition intensifying among retailers
Modest growth to be seen going forward
KEY TRENDS AND DEVELOPMENTS
Manufacturers paying more attention to quality
Pets increasingly seen as family members and are given HW products
Supermarkets/hypermarkets moving up the value chain
Greater competition from alternative channels
Dental issues a growing concern
Impulse playing a greater role in purchases
Greater professionalism being seen in the market
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NETHERLANDS
BEAPHAR BOGENA BV - PET FOOD AND PET CARE PRODUCTS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Beaphar Bogena BV: Key Facts
Summary 3 Beaphar Bogena BV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Beaphar Bogena BV: Competitive Position 2006
DKSH NETHERLANDS BV - PET FOOD AND PET CARE PRODUCTS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 5 DKSH Netherlands: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 6 DKSH Netherlands: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 7 Brands Distributed by DKSH Netherlands
WITTE MOLEN BV - PET FOOD AND PET CARE PRODUCTS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Witte Molen BV: Key Facts
Summary 9 Alanheri: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Witte Molen BV: Competitive Position 2006
DOG FOOD IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Cat Treats Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2002-2007
SECTOR DATA
Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 40 Bird Food Brand Shares 2003-2006
Table 41 Fish Food Brand Shares 2003-2006
Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012