Pet Food And Pet Care Products in the Netherlands
Euromonitor International's Pet Food And Pet Care Products in the Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 58 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Stable pet population and maturity impact on growth
While the pet population showed slight growth for dog and cats, it is mature, meaning that the consumer base is relatively stable. Small mammal/reptile food is expected to experience higher growth in 2008, due to the increased popularity of owning exotic pets, including small water turtles and other amphibians.
Health, wellness and prevention drive demand
Premium pet food continues to drive demand in the Netherlands. The health trends impacting Dutch eating and lifestyles are also transferring to pet food, with a continuing shift towards more expensive premium products which reflect the emphasis on quality ingredients and on disease prevention and extended lifespan. Even smaller categories such as other pet food are witnessing a greater emphasis on healthcare and preventive products, with manufacturers introducing more segmented food variants to reflect the rise in interest in more exotic species such as parrots and small reptiles.
Mid-priced and economy brand manufacturers try to match premium products
Premium dog and cat food manufacturers profited over the review period from increased consumer interest in quality pet food, increasing their sales through specialist channels such as pet shops. Mid-priced manufacturers, led by Masterfoods CV and Nestlé Purina Petcare Nederland BV, tried to reverse declining sales in mid-priced products with new introductions such as Top Fit and Beneful, with products enriched with quality ingredients and emphasis on care. Economy priced products were also revamped to reflect the trend towards quality, with improved packaging, including the use of individual aluminium trays and pouches.
Grocery retailers place more pressure on traditional pet shops
Pet food distribution in the Netherlands is expected to remain concentrated in pet shops in 2008, which are traditionally preferred for their wider range of products and advice. However, pet shops is witnessing increased competition from grocery retailers, with supermarkets/hypermarkets and discounters providing more shelf space and profiting from the aggressive price promotions in other markets, which helps to attract traffic to the outlets. Although holding a smaller share, increasing numbers of Dutch people are using the internet to purchase pet food, and not only using the medium as a source of information and price comparison.
More sophistication and segmentation in ranges
Maturity will continue to have an impact on the Dutch market for pet food and pet care products. While the market will see little growth in volume terms, there are some categories which see further opportunities to generate increased value sales. A greater consumer shift towards more sophisticated and quality products, and ownership of more exotic species, will translate into continuing sophistication of the range of pet food and pet care products. The appearance of more segmented products, for pets by breed, is likely to increase consumer interest in purchasing more expensive products tailored towards their animal type, lifestyle and condition.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN THE NETHERLANDS : MARKET INSIGHT
EXECUTIVE SUMMARY
Stable pet population and maturity impact on growth
Health, wellness and prevention drive demand
Mid-priced and economy brand manufacturers try to match premium products
Grocery retailers place more pressure on traditional pet shops
More sophistication and segmentation in ranges
KEY TRENDS AND DEVELOPMENTS
Sustained economic growth
Grocery retailers pay more attention to pet food
Mid-priced dog and cat food manufacturers introduce higher quality products
Segmentation by breed emerging in pet food
Social responsibility to further impact packaging shape and format
Manufacturers and consumers ask for the elimination of dog ownership tax
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NETHERLANDS
BEAPHAR BOGENA BV - PET FOOD AND PET CARE PRODUCTS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Beaphar Bogena BV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Beaphar Bogena BV: Competitive Position 2006
NEDAC SORBO BV - PET FOOD AND PET CARE PRODUCTS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Nedac Sorbo BV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Nedac Sorbo BV: Competitive Position 2007
PRINS PETFOODS BV - PET FOOD AND PET CARE PRODUCTS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Prins Petfoods BV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Prins Petfoods BV: Competitive Position 2007
DOG FOOD IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013