Pet Food And Pet Care Products in the Netherlands
Euromonitor International's Pet Food And Pet Care Products in the Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 64 | Publication date: Oct 2009
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Executive summary
Sustained growth despite economic downturn
Sales for pet food and pet care products continued to increase in 2009, being less affected by lowering demand. More Dutch pet owners consider their animals as part of the family,and are willing to adopt the same patterns in terms of care and prevention. This meant that not many consumers were willing to compromise on lower quality pet food products, and remained focused on demanding value-added products including those incorporating functional attributes.
Dutch consumers buy more expensive products attracted by health claims
Pet food manufacturers are driving demand towards more expensive formulae, winning more consumers through health claims and higher quality. Dutch pet owners showed continuous interest in pet food which incorporated better quality ingredients and those which promoted health and well-being. Interest in extending the pet's life-cycle and disease prevention were main factors behind sustained demand for premium and mid-priced products whose ingredients were linked with health and wellness.
Premium dry food for dogs and cats experiences higher growth in 2009
Traditional larger categories such as wet cat food saw increased competition from premium dry food, which experienced higher growth despite its lower consumer base. Purina Nestlé’s new introduction Purina Natural Balance was an example of a higher-quality formula targeted at cats at different life stages and lifestyles and aimed to increase the pet's well-being and health levels. The search towards more convenient and hygienic packaging helped the continuing growth witnessed in single-portion packaging, including aluminium trays and pouches, with most innovation seen in wet dog food concentrated within these formats.
Pet stores face increased pressure from supermarkets/hypermarkets
Pet shops is the largest distribution channel for pet food and pet care products. However, pet shops, especially independent outlets are facing increased pressure from strong competition from supermarkets/hypermarkets and alternative channels such as garden centres. Supermarkets/hypermarkets gained share during 2009, as a result of high-profile innovations from leading manufacturers such as Whiskas and Purina Nestlé. Garden centres, selling mostly plants and garden supplies tried to capture higher share by offering volume promotions and multi-packs, attracting consumers seeking lower prices.
Manufacturers to drive demand according to age, gender, breed and lifestyle
Despite maturity, Dutch pet food and pet care products is likely to continue to show a positive outlook over the forecast period. Growth will lag behind when compared with the review period, but will see higher demand for more segmented products. Large manufacturers within cat and dog food will aim to encourage consumers to buy more pet-specific formula food according to age, gender and lifestyle. 35% of Dutch cats are senior, showing a large consumer group for which to match with formula-specific products.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN THE NETHERLANDS : MARKET INSIGHT
EXECUTIVE SUMMARY
Sustained growth despite economic downturn
Dutch consumers buy more expensive products attracted by health claims
Premium dry food for dogs and cats experiences higher growth in 2009
Pet stores face increased pressure from supermarkets/hypermarkets
Manufacturers to drive demand according to age, gender, breed and lifestyle
KEY TRENDS AND DEVELOPMENTS
Fall in economic activity undermines consumer confidence
Intensified competition amid distribution channels to capture demand
Stable dog population increases pressure on dog food manufacturers
Dutch pet owners demand functional and health-inducing formula food
Exotic pets become more popular
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Penetration of Private Label by Sector 2003-2008
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NETHERLANDS
ARIE BLOK DIERVOEDING BV - PET FOOD AND PET CARE PRODUCTS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Arie Blok Diervoeding BV: Key Facts
Summary 3 Arie Blok Diervoeding BV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Arie Blok Diervoeding BV: Competitive Position 2008
EMAX - PET FOOD AND PET CARE PRODUCTS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Emax BV: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Emax: Competitive Position 2008
HOLLAND DIERVOEDERS BV - PET FOOD AND PET CARE PRODUCTS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Holland Diervoerders BV: Key Facts
Summary 8 Holland Diervoerders BV:Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Holland Diervoerders BV: Competitive Position 2009
NEDAC SORBO BV - PET FOOD AND PET CARE PRODUCTS - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Nedac Sorbo BV: Key Facts
Summary 11 Nedac Sorbo BV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Nedac Sorbo BV: Competitive Position 2007
DOG FOOD IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2004-2009
Table 16 Dog Population 2004-2009
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2004-2009
Table 19 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 20 Sales of Premium Dog Food: Value 2004-2009
Table 21 Dog Food Company Shares 2004-2008
Table 22 Dog Food Brand Shares 2005-2008
Table 23 Dog Treats Brand Shares 2005-2008
Table 24 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2004-2009
Table 27 Cat Population 2004-2009
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2004-2009
Table 30 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 31 Sales of Premium Cat Food: Value 2004-2009
Table 32 Cat Food Company Shares 2004-2008
Table 33 Cat Food Brand Shares 2005-2008
Table 34 Cat Treats Brand Shares 2005-2008
Table 35 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2004-2009
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2004-2009
Table 39 Sales of Other Pet Food by Type: Value 2004-2009
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 41 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 42 Bird Food Brand Shares 2005-2008
Table 43 Fish Food Brand Shares 2005-2008
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2004-2009
Table 49 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 50 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 51 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 52 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014