Pet Food And Pet Care Products in the Philippines
Euromonitor International's Pet Food And Pet Care Products in the Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 57 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Awareness campaigns crucial for market development
The Philippines is a country plagued by economic constraints. The majority of the population has limited disposable income and demands value for money. Information and awareness campaigns focused on educating mass consumers are crucial for the development of the pet food and pet care market. More and more Filipinos are becoming aware of the benefits of feeding cats and dogs prepared pet food rather than the usual table food or leftover food. This is gradually allowing the pet food and pet care market to develop and mature, thus paving the way for greater demand.
Dog and cat food benefit from growing knowledge of proper pet care
Continual pet shows, events, fairs and awareness campaigns, all of which provide free health services for cats and dogs, are helping to boost Filipinos’ interest in pet food and pet care products. With more and more Filipinos becoming knowledgeable about proper pet care, such campaigns encourage consumers to make the necessary purchases of dog and cat food.
Interest in fish keeping stimulates other pet food
Although avian flu is a thing of the past for most Filipinos, it may take time before interest in bird keeping really takes off. By contrast, the potential for fish keeping is very promising, especially with the official opening of the Manila Marine Ocean Park in February 2008. The project will encourage a huge number of elementary and high school children to become interested in fish keeping. Exotic animals may initially take a backseat, but clubs and associations on these creatures continue to build their presence. Based on all these factors, the outlook for other pet food is promising.
Pet care products dependent on recommendation by experts
Pet care products performed slowly during the review period. The products in this category are highly specialised and dependent on the proper recommendations of experts. It is very important for players to identify the proper channels, if they are to maximise the performance of pet care products over the forecast period.
Quality products provide an optimistic outlook
Essentially, the pet food and pet care market in the Philippines will rely solely on the quality of products and continuous education of mass consumers. Quality products will remain as priorities among the consumers, especially during periods of economic difficulties, which push people to choose value for money. Products that deliver the promised results will find a loyal following. With awareness and information campaigns on proper pet care increasing familiarity with products and developing preferences, the potential for pet food and pet care is optimistic.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN THE PHILIPPINES : MARKET INSIGHT
EXECUTIVE SUMMARY
Awareness campaigns crucial for market development
Dog and cat food benefit from growing knowledge of proper pet care
Interest in fish keeping stimulates other pet food
Pet care products dependent on recommendation by experts
Quality products provide an optimistic outlook
KEY TRENDS AND DEVELOPMENTS
Small to medium-sized pets dominate
Increasing pet awareness leads to premiumisation
Humanisation of pets remains niche
Pet shops and veterinary clinics become more popular
Internet becomes popular as a hub for pet care and pet awareness
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 9 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PHILIPPINES
BIO RESEARCH INC - PET FOOD AND PET CARE PRODUCTS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bio Research Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Summary Bio Research Inc: Competitive Position 2007
HERBALMED ASIA CORP - PET FOOD AND PET CARE PRODUCTS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 4 HerbalMed Asia Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
NUTRIQUEST INTERNATIONAL - PET FOOD AND PET CARE PRODUCTS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Nutriquest International: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Nutriquest International: Competitive Position 2007
PET ONE INC - PET FOOD AND PET CARE PRODUCTS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Pet One Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Pet One Inc: Competitive Position 2007
DOG FOOD IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 14 Dog Owning Households: % Analysis 2003-2008
Table 15 Dog Population 2003-2008
Table 16 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 17 Sales of Dog Food by Type: Value 2003-2008
Table 18 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 19 Sales of Premium Dog Food: Value 2003-2008
Table 20 Dog Food Company Shares 2003-2007
Table 21 Dog Food Brand Shares 2004-2007
Table 22 Dog Treats Brand Shares 2004-2007
Table 23 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 24 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 25 Cat Owning Households: % Analysis 2003-2008
Table 26 Cat Population 2003-2008
Table 27 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 28 Sales of Cat Food by Type: Value 2003-2008
Table 29 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 30 Sales of Premium Cat Food: Value 2003-2008
Table 31 Cat Food Company Shares 2003-2007
Table 32 Cat Food Brand Shares 2004-2007
Table 33 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 34 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2003-2008
SECTOR DATA
Table 36 Sales of Other Pet Food by Type: Volume 2003-2008
Table 37 Sales of Other Pet Food by Type: Value 2003-2008
Table 38 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 39 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 40 Bird Food Brand Shares 2004-2007
Table 41 Fish Food Brand Shares 2004-2007
Table 42 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 43 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 44 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Pet Care Products by Type: Value 2003-2008
Table 47 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 48 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 49 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013