Pet Food And Pet Care Products in the Philippines
Euromonitor International's Pet Food And Pet Care Products in the Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 52 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Pet population sees better days ahead
Active awareness and education campaigns of animal clubs and associations together with the support of pet food manufacturers have increased the Filipino households’ appreciation for pets. More and more households now own pet cats and dogs as new additions to their families, although over the years, there has been a greater number of stray cats and dogs in the country. Thanks to whole-year round animal events and shows, the orientation of Filipinos as pet owners is finally improving with greater emphasis on treating pets as members of the family, and not as property. Appreciation for cats and dogs was also perked up by the increase in the number of pet owners joining the bandwagon of breeding cats and dogs on a smaller scale.
Dog and cat food continues to show potential
With the growing appreciation for pets as additional members of the family, dog and cat food continues to deliver positive growth results. Industry sources believe that continued education of pet owners on the benefits of prepared food would further increase the potential of these two sectors. The dog food and cat food penetration as well as per pet population consumption remains low compared to other countries within the Asian Pacific region. At the moment, it is believed that only 10% of the entire dog population is registered with the Philippine Canine Club Inc. Of this 10%, a far smaller proportion is fed with prepared dog food. The same scenario works for cat lovers and similar potential is seen in this sector.
Other pet food shows tepid performance
The recent avian flu scare may well have affected the other pet food sector with fewer pet shops actually selling exotic birds. The stricter guidelines imposed by the Department of Environment and Natural Resources on the sale of exotic birds limited pet shop sales of birds in comparison with previous years of the review period. Bird associations admit that they have a long way to go before realising their aim of securing popularity for birds in the Philippines. The fish food subsector may have shown some promise but it was not enough to boost the performance of other pet food. Preference for small mammals and reptiles still lags behind with a smaller group of people owning such pets.
Pet care products continues to lag behind
Pet care products delivered the slowest growth as most of these products continue to give the impression of being luxury products because of their prices and the fact that majority of them are imported. Many products were introduced into the market from countries like Taiwan, Singapore and even from the United States over the review period. Cat litter and grooming products seem to offer the widest array of brands that are sold in many independent and specialised pet shops. Industry sources believe that as Filipino pet owners become more discriminating for their pets especially in their grooming, there is a greater likelihood that more and more brands will be introduced into the country.
Philippine pet food has great promise
Industry sources agree that the Philippine pet food market has great potential that can be tapped with more active awareness and educational campaigns towards appreciating and owning pets. With clubs and associations keeping their thrust towards converting more people to become pet lovers, the prospects are good for the market during the forecast period. Pet food manufacturers, both domestic and multinational, would be well advised to align more with such clubs and associations to further educate pet owners. The long-term efforts of pet clubs and associations slowly realised results over the review period. Their efforts to educate people are coming to fruition as people increasingly accept the benefits of using prepared food for their pets and caring for them as part of the family and not as mere property that may just be allowed to stray.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN THE PHILIPPINES : MARKET INSIGHT
EXECUTIVE SUMMARY
Pet population sees better days ahead
Dog and cat food continues to show potential
Other pet food shows tepid performance
Pet care products continues to lag behind
Philippine pet food has great promise
KEY TRENDS AND DEVELOPMENTS
Pet food recall in the market made pet owners more discriminating
Partnerships among manufacturers and clubs boost interest for pets
Pet breeding continues to catch interest as a cottage industry
Greater focus on specialised pet shops and veterinary clinics
Pet grooming services and spas are beginning to be in-demand in the market
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 9 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 10 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PHILIPPINES
BIO RESEARCH INC - PET FOOD AND PET CARE PRODUCTS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bio Research Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
HERBALMED ASIA CORP - PET FOOD AND PET CARE PRODUCTS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 3 HerbalMed Asia Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
NUTRIQUEST INTERNATIONAL - PET FOOD AND PET CARE PRODUCTS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Nutriquest International Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PET ONE INC - PET FOOD AND PET CARE PRODUCTS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Pet One Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
DOG FOOD IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 12 Dog Owning Households: % Analysis 2002/2007
Table 13 Dog Population 2002-2007
Table 14 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 15 Retail Sales of Dog Food by Type: Value 2002-2007
Table 16 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 17 Retail Sales of Premium Dog Food: Value 2002-2007
Table 18 Dog Food Company Shares 2002-2006
Table 19 Dog Food Brand Shares 2003-2006
Table 20 Dog Treats Brand Shares 2003-2006
Table 21 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 22 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 23 Cat Owning Households: % Analysis 2002/2007
Table 24 Cat Population 2002-2007
Table 25 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 26 Retail Sales of Cat Food by Type: Value 2002-2007
Table 27 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 28 Retail Sales of Premium Cat Food: Value 2002-2007
Table 29 Cat Food Company Shares 2002-2006
Table 30 Cat Food Brand Shares 2003-2006
Table 31 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 32 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 33 Other Pet Population 2002-2007
SECTOR DATA
Table 34 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 35 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 36 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 38 Bird Food Brand Shares 2003-2006
Table 39 Fish Food Brand Shares 2003-2006
Table 40 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 41 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 42 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 45 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 46 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 47 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012