Pet Food And Pet Care Products in the US
Euromonitor International's Pet Food And Pet Care Products in the US market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 66 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Humanisation Drives Industry Growth
The growth in pet food and pet care products has been fuelled by humanisation as US pet owners who consider their pets to be family members are increasingly willing to indulge them with high-quality food and luxury products. Consequently premium pet food and other pet care products drove industry growth between 2002-2007. Pet food manufacturers looking to capitalise on rising demand for higher-quality products have increased their premium product selection. In 2007, Mars Inc launched the Goodlife Recipe dog and cat food product line. Goodlife Recipe includes real meat, whole grains and vegetables with no artificial flavours or preservatives, and is marketed as a premium product. More similar to Nestlé Purina PetCare Co's premium Beneful dog food product line, Goodlife Recipe has mass-market distribution and is priced similar to those brands within the mid-price platform.
Pet Food Recall Dampens Consumer Trust
In March 2007, Menu Foods initiated a voluntary recall of over 60 million cans and pouches of wet pet food. The recall affected a number of manufacturers and a wide variety of brands ranging in price from economy to super premium. The FDA's investigation is still ongoing but the contamination has been linked to the toxic chemical melamine and/or melamine-related compounds that were found in wheat gluten and later rice protein imported from China and used as an ingredient in pet food. The recall gained an extraordinary amount of attention and the FDA stated that it had received hundreds of thousands of calls. While the number of pet casualties is still undetermined it is thought to be in the thousands. Although manufacturers quickly responded to remove the products and to address consumer inquiries, the incident did raise many questions regarding the overall quality of pet food, and manufacturers are now looking to restore the trust they had spent years building.
Nestlé Purina PetCare Leads the Pet Food Industry
Nestlé Purina PetCare Co holds the leading position in pet food and pet care products, with first place in dog food, cat food and cat litter. The company has maintained its top position in both dog and cat food as a result of its large number of popular pet food brands that cover a range of price platforms.
The pet food and pet care products industry continued to be more consolidated, as major manufacturers looked to enhance their positions through acquisitions during 2006-2007. Mars Inc expanded its position in pet food through the acquisition of Doane Pet Care Enterprises Inc, a major dry pet food and pet treats manufacturer, and of S&M NuTec LLC, the manufacturer of the leading pet treats brand Greenies. Mars Inc also increased its position within super premium pet food through the purchase of Nutro Products Inc during 2007. Del Monte Foods Co also added to its pet food portfolio through its acquisition of cat food manufacturer The Meow Mix Co and the purchase of Milk-Bone dog treats from Kraft Foods Inc in 2006.
Distribution Becomes More Diversified
With a large number of retailers looking to profit from growth in the pet food and pet care products industry, distribution has become more diversified. While supermarkets/hypermarkets as well as pet superstores are the most favoured distribution points, other channels, particularly other non-food stores, veterinary clinics and pet shops, are becoming increasingly popular. These channels will especially benefit from the Menu Foods product recall as consumers have turned to speciality channels for higher-quality pet food.
Forecast Growth Favours Premium Products
Premium products are projected to see strong growth over the forecast period as consumers who have become increasingly aware of the varying quality of pet food turn to this price platform for higher-quality products. Brands that are positioned as natural, organic or human grade are expected to see the strongest level of growth.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN THE US : MARKET INSIGHT
EXECUTIVE SUMMARY
Humanisation Drives Industry Growth
Pet Food Recall Dampens Consumer Trust
Nestlé Purina PetCare Leads the Pet Food Industry
Distribution Becomes More Diversified
Forecast Growth Favours Premium Products
KEY TRENDS AND DEVELOPMENTS
Menu Foods Pet Food Recall Leads Consumers to Question Pet Food Quality
Humanisation of Pets Drives Industry Growth
Pet Population Growth is Positive for the Industry
Private Label Benefits from its Premium Position
Distribution Continues to Diversify
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - USA
CLOROX CO, THE - PET FOOD AND PET CARE PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Clorox Co, The: Key Facts
Summary 3 Clorox Co, The: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Clorox Co, The: Competitive Position 2006
HARTZ MOUNTAIN CORP - PET FOOD AND PET CARE PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Hartz Mountain Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Hartz Mountain Corp: Competitive Position 2006
HILL'S PET NUTRITION INC - PET FOOD AND PET CARE PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Hill's Pet Nutrition Inc: Key Facts
Summary 8 Hill's Pet Nutrition Inc: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Hill's Pet Nutrition Inc: Competitive Position 2006
IAMS CO, THE - PET FOOD AND PET CARE PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Iams Co, The: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 11 Iams Co, The: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Iams Co, The: Competitive Position 2006
MERIAL LTD - PET FOOD AND PET CARE PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Merial Ltd: Key Facts
Summary 14 Merial Ltd: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Merial Ltd: Competitive Position 2006
NESTLé PURINA PETCARE CO - PET FOOD AND PET CARE PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Nestlé Purina PetCare Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Nestlé Purina PetCare Co: Competitive Position 2006
DOG FOOD IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Cat Treats Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2002-2007
SECTOR DATA
Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 40 Bird Food Brand Shares 2003-2006
Table 41 Fish Food Brand Shares 2003-2006
Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012