Pet Food And Pet Care Products in the US
Euromonitor International's Pet Food And Pet Care Products in the US market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 70 | Publication date: Jul 2009
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Executive summary
Unit price increases help to boost value sales
Even with flat volume sales, value sales experienced a strong increase in 2009, as pet food manufacturers were forced to raise prices due to record high costs of commodities and energy. While those costs since dropped, unit prices remain high, as pet food manufacturers were unprepared for the surge in costs. Prices increased across the board, while some brands were sold in smaller pack sizes than in previous years. Many producers are also locked into long-term supply contracts for ingredients and commodities that are at prices higher than those of the current levels. Therefore, elevated unit prices did not decrease despite cost declines and retailers and consumers remain frustrated.
Global recession shrinks consumer spending
The difficulties within the US economy continued into 2009, as many Americans continued to deal with rising unemployment, foreclosures, credit card debt and limited discretionary spending. Pet owners tend to be one of the more brand loyal consumer bases but the economic realities forced some to migrate into mid-price and economy brands. However, these brands were not immune to unit price increases, with these seen again in 2009, albeit at lower levels than in 2008. Unfortunately, some pet owners were forced into giving up their pets to local animal shelters, as they could no longer afford to keep them. This was despite growing awareness of local pet food banks.
Nestlé Purina PetCare Co keeps leading position
Nestlé Purina PetCare Co did not leave the pet food recall of 2007 unscathed, as its Alpo wet dog food was recalled. However, despite this Nestlé Purina PetCare Co strengthened its leading position in 2008, holding onto the lead in dry dog food, dry cat food and wet cat food. Like its competitors, it suffered from the cost of rising commodities and therefore price increases and the shrinking of pack sizes were necessary to counterbalance flat volume sales. However, with successful brands such as Dog Chow, Cat Chow, Beneful and Purina ONE, Nestlé shows no signs of relinquishing its leading position in pet food and pet care products.
Supermarkets/hypermarkets benefit as consumers combine errands
With record high oil prices in 2008, many Americans combined shopping trips. Given the diversity of goods at supermarkets and especially hypermarkets, consumers purchased groceries and other needs at these outlets along with pet food and pet care products. Leading US retailer Wal-Mart also provided an added incentive for consumers struggling due to lower incomes, with its everyday low pricing strategy. Pet superstores and pet shops therefore lost some share, as consumers became less willing to make special trips outside of their normal grocery routine.
Economic recovery to boost volume sales over forecast period
Dog and cat food volume sales declined towards the end of the review period, as some pet owners reverted to preparing their own food due to trust issues after the pet food recall of 2007. This was also due to declines in the dog and cat populations. Some pet owners had to give up their pets because of economic hardships while potential new dog and cat owners delayed their purchases or adoptions and instead opted for smaller animals such as small mammals or reptiles. However, Americans have a special affinity for dogs and cats. The recovery of the US economy and rising disposable income levels will therefore lead to a greater number of households owning a dog or cat during the forecast period.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN THE US : MARKET INSIGHT
EXECUTIVE SUMMARY
Unit price increases help to boost value sales
Global recession shrinks consumer spending
Nestlé Purina PetCare Co keeps leading position
Supermarkets/hypermarkets benefit as consumers combine errands
Economic recovery to boost volume sales over forecast period
KEY TRENDS AND DEVELOPMENTS
Commodity and energy prices rise in 2008
Industry continues to recover from pet food recall of 2007
Economic downturn leads to lower household ownership of dogs and cats
Functional food for pets mirrors trends of human food
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Penetration of Private Label by Sector 2003-2008
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - USA
CENTRAL GARDEN & PET CO - PET FOOD AND PET CARE PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Central Garden & Pet Co: Key Facts
Summary 3 Central Garden & Pet Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Central Garden & Pet Co: Competitive Position 2008
CHURCH & DWIGHT CO INC - PET FOOD AND PET CARE PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Church & Dwight Co Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Church & Dwight Co Inc: Competitive Position 2009
CLOROX CO, THE - PET FOOD AND PET CARE PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Clorox Co, The: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Clorox Co, The: Competitive Position 2008
HARTZ MOUNTAIN CORP - PET FOOD AND PET CARE PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Hartz Mountain Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Hartz Mountain Corp: Competitive Position 2008
HILL'S PET NUTRITION INC - PET FOOD AND PET CARE PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Hill’s Pet Nutrition Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Hill’s Pet Nutrition Inc: Competitive Position 2009
IAMS CO, THE - PET FOOD AND PET CARE PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 The Iams Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 14 The Iams Co: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 15 The Iams Co: Competitive Position 2008
MERIAL LTD - PET FOOD AND PET CARE PRODUCTS - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Merial Ltd: Key Facts
Summary 17 Merial Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Merial Ltd: Competitive Position 2008
DOG FOOD IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2004-2009
Table 16 Dog Population 2004-2009
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2004-2009
Table 19 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 20 Sales of Premium Dog Food: Value 2004-2009
Table 21 Dog Food Company Shares 2004-2008
Table 22 Dog Food Brand Shares 2005-2008
Table 23 Dog Treats Brand Shares 2005-2008
Table 24 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2004-2009
Table 27 Cat Population 2004-2009
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2004-2009
Table 30 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 31 Sales of Premium Cat Food: Value 2004-2009
Table 32 Cat Food Company Shares 2004-2008
Table 33 Cat Food Brand Shares 2005-2008
Table 34 Cat Treats Brand Shares 2005-2008
Table 35 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2004-2009
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2004-2009
Table 39 Sales of Other Pet Food by Type: Value 2004-2009
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 41 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 42 Bird Food Brand Shares 2005-2008
Table 43 Fish Food Brand Shares 2005-2008
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2004-2009
Table 49 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 50 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 51 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 52 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014