Pet Food And Pet Care Products in the United Kingdom
Euromonitor International's Pet Food And Pet Care Products in the United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 68 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Market remains strong, despite economic downturn
The market for pet food and pet care products in the UK continues to flourish, despite the anticipated recession and falling levels of disposable income brought about by inflation and the credit crunch. Growth in 2008 is expected to be marginally lower than in 2007, and there is anecdotal evidence of some problems in the market; Leeds-based charity Dogs’ Trust reported that the number of abandoned dogs requiring re-housing grew from 75 to 600 in the six months to July 2008, for example, but the underlying trend is extremely positive. Growth in the pet population in 2008 was expected to be at its strongest at any time in the review period 2003-2008.
Consumers eager to trade up
Value growth in the market has been largely underpinned by product development, with particular success for products which offer convenience and luxury. The price positions for many of these products are startling; Sheba Duet Chicken Paté for cats was around £7.25 a kilo at Sainsbury’s in July 2008, compared with £6.99 for the supermarket’s organic chicken – with the convenience of pouch or tray single servings justifying the expense. The menus are equally impressive; products such as Cesar Game and Fine Vegetables Stew or Italian Beef Stew helped cement higher price positions in the market and drive value sales. This willingness to trade up by consumers reflects trends for indulgence as well as the heightened anthropomorphism which characterises many pet owners.
Status symbol?
There was an underlying trend in types of pet ownership over the review period which affected the market, with consumers looking for pets which are easier to manage in terms of care. This is largely because many consumers do not have the time required to look after certain pets; larger breeds of dog, for example, may require hours of walking. Smaller animals have come into vogue. The Bichon Frise is a non-shedding lap-dog much beloved by celebrities, and in 2008 was the sixth most popular breed in the UK, coming from nowhere. This trend led to volume sales in cat and dog food declining in 2007, as these animals eat less, but prices increased, as they are more likely to be pampered.
Pet health boosts value sales
Health concerns are also shaping the market. Thanks to a mixture of pampering and a lack of exercise amongst housebound pets, an estimated half of dogs and a fifth of cats are classed as obese. This has led to growing demand for healthier food and diet products. At the same time, consumers are spending more on healthcare for their pets, meaning that the average age of their animals also rises, leading to another set of dietary needs for ‘senior’ animals. Manufacturers have also developed segmented dietary offers; for example, Iams for puppies, adult, mature and senior animals. Price positions on all of these functional developments are strong.
Rosy future
Although recession will take some of the glow off the market, as consumers are less likely to commit to a new pet if incomes are low, the future of the market remains strong; existing pet owners appear to respond strongly to any new premium development for their pets. The market will become increasingly segmented as manufacturers seek to drive value growth through product development, especially in health terms – trends in human health are being replicated in pet care.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN THE UNITED KINGDOM : MARKET INSIGHT
EXECUTIVE SUMMARY
Market remains strong, despite economic downturn
Consumers eager to trade up
Status symbol?
Pet health boosts value sales
Rosy future
KEY TRENDS AND DEVELOPMENTS
Economic uncertainty may cloud the market
Demographic changes favour pampered pets
Packaging and convenience
Health trends
Distribution concentration
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UNITED KINGDOM
BOB MARTIN CO, THE - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 The Bob Martin Co: Key Facts
Summary 3 The Bob Martin Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 The Bob Martin Co: Competitive Position 2007
BUTCHERS PET CARE LTD - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Butchers Pet Care Ltd: Key Facts
Summary 6 Butchers Pet Care Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Butchers Pet Care Ltd: Competitive Position 2007
IAMS UK LTD - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Iams UK Ltd: Key Facts
Summary 9 Iams UK Ltd: Operational Indicators
Summary 10 Iams UK Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Iams UK Ltd: Competitive Position 2007
MASTERFOODS UK LTD - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Masterfoods UK Ltd: Key Facts
Summary 13 Masterfoods UK Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Masterfoods UK Ltd: Competitive Position 2007
NESTLé PURINA LTD - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Nestlé Purina Ltd: Key Facts
Summary 16 Nestlé Purina Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Nestlé Purina Ltd: Competitive Position 2007
DOG FOOD IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013