Pet Food And Pet Care Products in the United Kingdom
Euromonitor International's Pet Food And Pet Care Products in the United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 79 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Cats and Dogs: Polar Opposites?
Both the dog and the cat food sectors continue to grow strongly. However, their growth has been driven by certain categories. In cat food, wet food continues to show excellent growth, which manufacturers have continued to promote by stressing the premium nature of their wet brands; wet dog food, on the other hand, is stagnating. The opposite is true in the dog food sector, where it is dry dog food that is continuing to show excellent growth, with pet owners realising the potential health benefits of feeding dry dog food and also of the relative ease with which dry dog food can be bought in bulk. Comparatively, dry cat food is showing much lower levels of growth.
Healthy Pets
With the pet obesity rate reaching record levels, pet health and pet hygiene proved to be one of the biggest concerns of pet owners in 2006. This has resulted in a raft of new health focused multi-functional foods aimed at improving pet health, with product launches aimed at boosting pet paws, claws, eyes, coats, skin, teeth and even brain power. Key terms included omega 3 and 6, macro-nutrient profile, wheat and gluten-free and hypoallergenic. As pet owners became increasingly aware of the changing nutritional needs of their pets as they age, 2006 saw a great extension to life stage and lifestyle products, once the domain of premium and super-premium products. Even value manufacturers are cashing in on this trend.
Consumers Opt for Convenient Luxury
With sales staff at one of the UK’s biggest grocery chains noticing that people often purchase premium products for their pets but value products for themselves, manufacturers are using advertising to persuade pet owners to trade up in their pet food purchases. 2006 saw the release of the world’s most expensive television pet food advertisement coming in at £1 million to support the Sheba cat food brand. Convenience has also been at a premium, hastening the decline of the canned format, whereas innovations such as Whiskas and Felix pouches and Olli’s non-slip trays have continued to perform well.
The Rise of the Pet Superstore
Pet owners are increasingly likely to consider their pets as part of the family and will go to greater efforts to care for them. This is contributing to the rise of the pet superstore as pet owners want to ensure that all their requirements are met. This, however, is luring consumers away from small independent pet stores, which cannot stock wide ranges, particularly with the advent of life stage products that pet owners are demanding.
The Future Looks Good
Despite a general stagnation in pet numbers in the UK, the pet food and pet care market is one of the most robust. With anthropomorphism gathering pace, manufacturers are increasingly able to persuade pet owners to trade up to super-premium and premium products which will drive value sales growth over the forecast period. Expect to see an increasingly segmented market as manufacturers with similar high-quality products seek to drive value by diversifying their products.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN THE UNITED KINGDOM : MARKET INSIGHT
EXECUTIVE SUMMARY
Cats and Dogs: Polar Opposites?
Healthy Pets
Consumers Opt for Convenient Luxury
The Rise of the Pet Superstore
The Future Looks Good
KEY TRENDS AND DEVELOPMENTS
Anthropomorphism
Pursuit of Convenience
Health and Wellbeing
Distribution
Exotic Animals
Brand Polarisation
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UNITED KINGDOM
ARMITAGES PET PRODUCTS LTD - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Armitages Pet Products Ltd: Key Facts
Summary 3 Armitages Pet Products Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Armitages Pet Products Ltd: Competitive Position 2006
BUTCHERS PET CARE LTD - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Butcher’s Pet Care Ltd: Key Facts
Summary 6 Butcher’s Pet Care Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Butcher’s Pet Care Ltd: Competitive Position 2006
CRANSWICK PLC - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Cranswick Plc: Key Facts
Summary 9 Cranswick Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Competitive Positioning
Summary 10 Cranswick Plc: Competitive Position 2007
HILL'S PET NUTRITION LTD - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Hill’s Pet Nutrition Ltd: Key Facts
Summary 12 Hill’s Pet Nutrition Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Hill’s Pet Nutrition Ltd: Competitive Position 2006
IAMS UK LTD - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Iams UK Ltd: Key Facts
Summary 15 Iams UK Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Iams UK Ltd: Competitive Position 2007
MASTERFOODS UK LTD - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Masterfoods UK Ltd: Key Facts
Summary 18 Masterfoods UK Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 19 Masterfoods UK Ltd: Competitive Position 2006
NESTLé PURINA LTD - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Nestlé Purina Ltd: Key Facts
Summary 21 Nestlé Purina Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Nestlé Purina Ltd: Competitive Position 2007
PETS AT HOME LTD - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Pets at Home Ltd: Key Facts
Summary 24 Pets at Home Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
TOWN & COUNTRY PETFOODS LTD - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Town & Country Petfoods Ltd: Key Facts
Summary 26 Town & Country Petfoods Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 27 Town & Country Petfoods Ltd: Competitive Position 2006
WAGG FOODS LTD - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Wagg Foods Ltd: Key Facts
Summary 29 Wagg Foods Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 30 Wagg Foods Ltd: Competitive Position 2006
DOG FOOD IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Cat Treats Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2002-2007
SECTOR DATA
Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 40 Bird Food Brand Shares 2003-2006
Table 41 Fish Food Brand Shares 2003-2006
Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012