Pet Food And Pet Care Products in the United Kingdom
Euromonitor International's Pet Food And Pet Care Products in the United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 69 | Publication date: Sep 2009
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Executive summary
Pet owners pamper their pooches despite recession
The market for pet food and pet care products continued to register good positive growth despite the UK falling into recession and consumers making cut backs to their domestic budgets. Reports almost consistently suggest that pet owners are disinclined from compromising on their pet’s nutrition, even while adapting their own diets in order to ride out the slump in the economy. Given the continued interest, the industry is still seeing increasing diversification and specialisation as owners strive to offer their pets the best food they can afford, which cater to specific breeds or stages in life cycle with increasing frequency.
Health and wellness concerns pervade pet foods
Natural and organic ingredients are appearing at an unprecedented rate in pet foods as consumers fall into patterns of pet humanisation and increasingly transfer their own perceptions of a healthy human diet to their pets. Manufacturers are apparently responding to this demand right across the board. Leading players in dog and cat food are taking this approach in order to add value to their products. Specialist super premium players are taking these trends even further, increasingly catering to animals depending on their breed and particular associated health problems.
Market remains stable as manufacturers follow similar trends
The market has remained fairly stable as most manufacturers have sought to develop their ranges in a similar way in a market containing an already large number of players. Masterfoods and Nestlé Purina secured their strong positions as they continued to effectively straddle standard and premium categories, catering to a wide market, with their standard products more often containing premium style features such as natural or human style ingredients.
Distribution defined by supermarkets
The vast majority of pet foods continue to be distributed by large supermarkets as consumers seek convenience in one-stop shopping venues. Given that the humanisation trend mean pet owners increasingly consider their animals as one of the family, they therefore expect to be able to cater for their pets in the family weekly shop. As supermarkets have extended their promotional activity during the recession, developed their private label offerings and offered a wider variety of premium branded products, they have secured their position as an indispensible distribution channel for many consumers.
A secure forecast period for pet food manufacturers
Despite the fact that the recession is only expected to deepen over the forecast period, the outlook seems secure for pet food manufacturers. Evidence suggests that consumers will initially cut back on holidays and other personal spending before turning to lower quality and cheaper foods for their pets. The premium sector is predicted to record continued good development while standard brands will be increasingly positioned according to their natural and human style ingredients. This strategy will enable them to maintain an audience and sustain value growth, while increasingly blurring the distinction between dry standard premium and dry mid-priced categories in particular.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN THE UNITED KINGDOM : MARKET INSIGHT
EXECUTIVE SUMMARY
Pet owners pamper their pooches despite recession
Health and wellness concerns pervade pet foods
Market remains stable as manufacturers follow similar trends
Distribution defined by supermarkets
A secure forecast period for pet food manufacturers
KEY TRENDS AND DEVELOPMENTS
Riders of the economic storm
Human food trends shape pet food
Pets become increasingly obese
Convenience shapes the marketplace
A supermarket nation
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Penetration of Private Label by Sector 2003-2008
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - UNITED KINGDOM
BOB MARTIN CO, THE - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 The Bob Martin Co: Key Facts
Summary 3 The Bob Martin Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 The Bob Martin Co: Competitive Position 2008
BUTCHERS PET CARE LTD - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Butcher’s Pet Care Ltd: Key Facts
Summary 6 Butcher’s Pet Care Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Butcher’s Pet Care Ltd: Competitive Position 2008
MASTERFOODS UK LTD - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Masterfoods UK Ltd: Key Facts
Summary 9 Masterfoods UK Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Masterfoods UK Ltd: Competitive Position 2008
NESTLé PURINA LTD - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Nestlé Purina Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Nestlé Purina Ltd: Competitive Position 2008
PETS AT HOME LTD - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Pets at Home Ltd: Key Facts
Summary 14 Pets at Home Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Pets at Home Ltd: Competitive Position 2009
PROSPER DE MULDER LTD - PET FOOD AND PET CARE PRODUCTS - UNITED KINGDOM
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Prosper De Mulder Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Prosper De Mulder Ltd: Competitive Position 2008
DOG FOOD IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2004-2009
Table 16 Dog Population 2004-2009
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2004-2009
Table 19 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 20 Sales of Premium Dog Food: Value 2004-2009
Table 21 Dog Food Company Shares 2004-2008
Table 22 Dog Food Brand Shares 2005-2008
Table 23 Dog Treats Brand Shares 2005-2008
Table 24 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2004-2009
Table 27 Cat Population 2004-2009
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2004-2009
Table 30 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 31 Sales of Premium Cat Food: Value 2004-2009
Table 32 Cat Food Company Shares 2004-2008
Table 33 Cat Food Brand Shares 2005-2008
Table 34 Cat Treats Brand Shares 2005-2008
Table 35 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2004-2009
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2004-2009
Table 39 Sales of Other Pet Food by Type: Value 2004-2009
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 41 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 42 Bird Food Brand Shares 2005-2008
Table 43 Fish Food Brand Shares 2005-2008
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN THE UNITED KINGDOM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2004-2009
Table 49 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 50 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 51 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 52 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014