Pet Food And Pet Care Products in Argentina
Euromonitor International's Pet Food And Pet Care Products in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 64 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Low income households buy prepared pet food and pet care products
Demand for pet food and pet care products from low income households is expected boost market sales in 2008. Poorer households traditionally fed table scraps or cooked rice and meat to their pets. Economy and mid-priced dry dog food offer affordable alternatives to non-prepared food, whilst providing balanced nutrition and eliminating preparation time. As disposable incomes continue to rise, pet owners across all income brackets are increasingly willing to spend more on better quality prepared pet food. Larger household budgets also allow for pet owners to splurge on toys and pet clothing, which might have been considered too extravagant during leaner economic times, such as the 2002 economic crisis.
Pet menus expand
Just as consumers are trading up to more upscale food and drink for their families, pet owners are upgrading their pet food purchases. Pet owners increasingly want to offer their pets food similar to human diets, and have shown an interest in recipes featuring premium ingredients, such as cat food containing salmon, or dog food featuring home-cooked recipes with a variety of meat and vegetables. The humanisation of pets has also translated into greater demand for pet toys and clothes, and services such as walking and grooming.
Premium brands reach an all-time high
A large proportion of pet owners are opting for premium brands in 2008, such as Royal Canin Argentina SA’s Royal Canin brand and Nestlé Argentina SA’s Pro Plan brand. These products claim tangible benefits for dogs and cats, such as shinier coats, healthier skin and ease of digestion. Furthermore, these premium brands also include diets geared towards specific health needs (weight loss/control and special conditions of the heart, digestive and urinary tract systems), life stage, lifestyle (active outdoor vs. sedentary indoor) and breed. Specialisation of pet diets is expected to continue as consumers become more aware of animal health issues and manufacturers at all price points begin to incorporate more sophisticated nutrients into their prepared food.
Supermarkets/hypermarkets gains share
Supermarkets/hypermarkets is gaining share, as customers are coming back to these outlets, due to pet owners’ lack of time shop. Chains offer the advantage of doing all the weekly or monthly purchases in one trip and so save time. Veterinary clinics, livestock suppliers and independent grocery retailers are losing value sales of pet food and pet care products as consumers consolidate their shopping at supermarkets/hypermarkets. Supermarkets/hypermarkets is also positioned as less expensive than other channels, because these outlets offer weekly discounts.
A slowdown in growth
Even though the share of prepared food still leaves plenty of room for growth, improvements in value sales are not likely to surpass the increases in the review period. The overall growth of the Argentinean economy is expected to decelerate in the forecast period, and the decline is also expected to affect pet food and pet care products. Although the pet population is likely to expand, lower income households may cut back on or eliminate prepared pet food if they need to spend more on food, transportation or other basic needs.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN ARGENTINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Low income households buy prepared pet food and pet care products
Pet menus expand
Premium brands reach an all-time high
Supermarkets/hypermarkets gains share
A slowdown in growth
KEY TRENDS AND DEVELOPMENTS
Growth of chained stores negatively affects manufacturers’ profitability
Improved disposable incomes of low income consumers boosts sales
A booming economy negatively affects economy brands
Human-style recipes boom
Greater health awareness boosts sales of functional products
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ARGENTINA
ACA ASOCIACIóN DE COOPERATIVAS ARGENTINAS LTA - PET FOOD AND PET CARE PRODUCTS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 ACA Asociación de Cooperativas Argentinas Lta: Key Facts
Summary 3 ACA Asociación de Cooperativas Argentinas Lta: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 ACA Asociación de Cooperativas Argentinas Lta: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 ACA Asociación de Cooperativas Argentinas Lta: Competitive Position 2007
MERIAL ARGENTINA SA - PET FOOD AND PET CARE PRODUCTS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Merial Argentina SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Merial Argentina SA: Competitive Position 2007
MOLINO CHACABUCO SA - PET FOOD AND PET CARE PRODUCTS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Molino Chacabuco SA: Key Facts
Summary 9 Molino Chacabuco SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Molino Chacabuco SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Molino Chacabuco SA: Competitive Position 2007
ROYAL CANIN ARGENTINA SA - PET FOOD AND PET CARE PRODUCTS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Royal Canin Argentina SA: Key Facts
Summary 13 Royal Canin Argentina SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Royal Canin Argentina SA: Competitive Position 2007
DOG FOOD IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 36 Other Pet Population 2003-2008
SECTOR DATA
Table 37 Sales of Other Pet Food by Type: Volume 2003-2008
Table 38 Sales of Other Pet Food by Type: Value 2003-2008
Table 39 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 40 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 41 Bird Food Brand Shares 2004-2007
Table 42 Fish Food Brand Shares 2004-2007
Table 43 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 44 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Pet Care Products by Type: Value 2003-2008
Table 48 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 49 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 50 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013