Pet Food And Pet Care Products in Brazil
Euromonitor International's Pet Food And Pet Care Products in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 69 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Poor Sales of Dog and Cat Food Push Down Volume Sales of Pet Food
Growth in volume sales of pet food and pet care products slowed down in 2007 compared to the review period average. Dog and cat food, in particular dry food, were the most affected, due to rises in prices of raw materials such as corn and beef. Economy dry food was responsible for maintaining volume growth in 2007, as price continued to be the main purchasing criterion for dry dog and cat food, especially among low- and middle-income consumers.
Anfal Pet Invests in a Quality Label to be Stamped on Pet Food Packaging
The industry organisation Anfal Pet has developed a programme – PIQ PET (Standard of Pet Identity and Quality) – with criteria for the quality of dry dog and cat food, based on the composition of products and Good Manufacturing Practice, to ensure the production of safe and high quality products. Manufacturers that invest in technology to adapt their production according to PIQ PET can have a quality label stamped on the packaging of their products. The programme aims to combat the growing presence of informal manufacturers in the pet food market.
Leading Manufacturers Recover Sales
Some of the leading manufacturers saw declines in value share in the latter part of the review period, but experienced a slight recovery in 2007. Regional and small manufacturers, especially those in the informal market, were less able to absorb the increasing prices of some raw materials. They were thus forced to increase unit prices or reduce their margins to stay competitive. This made it difficult for small manufacturers in the economy segment to remain competitive in, and some withdrew from the pet food market.
Brazilian Pet Owners: Preference for Pet Shops
In Brazil, there are about 9,000 pet shops – concentrated in the states of São Paulo and Rio de Janeiro. Despite the strong presence of pet shops, the number of outlets continues to rise, driven by the popularity of this channel in Brazil. Pet shops benefit from the fact that they are typically located in neighbourhood areas, and offer a wide range of pet food and pet care products, as well as services, such as veterinary clinics and pet hotels.
Anfal Pet’s Investment Spurs Sales of Pet Food
Anfal Pet’s efforts, such as PIQ PET, and its investment in a campaign to educate consumers about the benefits of feeding their pets with prepared food, are expected to stimulate the pet food market during the forecast period. Premium pet food is expected to show a better performance in the short term, as pet owners become more informed about the presence of added vitamins and minerals that improve the wellbeing of their pets. The quality label on packaging will play an important role, enabling consumers to identify if pet food product is safe and of high quality.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Poor Sales of Dog and Cat Food Push Down Volume Sales of Pet Food
Anfal Pet Invests in a Quality Label to be Stamped on Pet Food Packaging
Leading Manufacturers Recover Sales
Brazilian Pet Owners: Preference for Pet Shops
Anfal Pet’s Investment Spurs Sales of Pet Food
KEY TRENDS AND DEVELOPMENTS
Local Association Introduces PIQ PET to Privilege Legal Pet Food Companies
Further Concentration of Pet Food and Pet Care Products Sales in Pet Shops and Pet Superstores
Private Labels Lose Share to Branded Economy Products
Busier Lifestyles and Demand for Convenience Push Sales of Prepared Food
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
MASTERFOODS BRASIL ALIMENTOS LTDA - PET FOOD AND PET CARE PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Masterfoods Brasil Alimentos Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Masterfoods Brasil Alimentos Ltda: Competitive Position 2007
MOGIANA ALIMENTOS SA - PET FOOD AND PET CARE PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Mogiana Alimentos SA: Key Facts
Summary 5 Mogiana Alimentos SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Mogiana Alimentos SA: Competitive Position 2007
NESTLé BRASIL LTDA - PET FOOD AND PET CARE PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Nestlé Brasil Ltda: Key Facts
Summary 8 Nestlé Brasil Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Nestlé Brasil Ltda: Competitive Position 2007
NUTRIARA ALIMENTOS LTDA - PET FOOD AND PET CARE PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Nutriara Alimentos Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Nutriara Alimentos Ltda: Competitive Position 2007
TOTAL ALIMENTOS SA - PET FOOD AND PET CARE PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Total Alimentos SA: Key Facts
Summary 13 Total Alimentos SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Total Alimentos SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Total Alimentos SA: Competitive Position 2007
YOKI ALIMENTOS SA - PET FOOD AND PET CARE PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Yoki Alimentos SA: Key Facts
Summary 17 Yoki Alimentos SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 Yoki Alimentos SA: Competitive Position 2007
DOG FOOD IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013