Pet Food And Pet Care Products in Brazil
Euromonitor International's Pet Food And Pet Care Products in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 66 | Publication date: Jul 2009
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Executive summary
Economic downturn should negatively impact sales of pet food products
The increasing volume observed during the review period in pet food and pet care products was sustained by lower-income pet owners who converted to packaged pet food from home-made food. This growth will not be sustained over the coming years as the effect of the global economic downturn reaches Brazilian consumer. Until this new environment of negative expectations is overcome, pet food retail volume will remain stable. On the other hand, sales value is likely to suffer from consumers trading down to economy brands or moving towards private label items.
Segmentation drives innovations in pet food and pet care products
Increasing income levels experienced by the Brazilian population were reflected in the way pet owners treated their animal companions during the review period. Consumers started not only to purchase packaged pet food but also began to treat their animals for parasites, using flea/tick treatments, and to use grooming aids and treats. Pet food and pet care product manufacturers focused on this growing demand and introduced a wide variety of new products for increasingly specific needs. Although, restricted by the impact of the financial crisis, further innovations are expected to be launched across different price levels during the forecast period.
Domestic manufacturers improve share
In a product area traditionally dominated by multinationals, Brazilian companies managed to retain a considerable share of growing pet food and pet care products sales towards the end of the review period. Domestic firms benefited from the expansion of economy pet food, as a result of their higher penetration within this area. Brazilian manufacturers also improved their product quality and enhanced distribution efficiency. As economy pet food continues to expand and Brazilian firms continue to improve their operations and products, they are likely to gain share further during the forecast period.
Agro product resellers dominate distribution of economy products
Although the bulk of pet food distribution is via pet shops and supermarkets/hypermarkets, agro product resellers are an important channel, particularly for economy brands. Agro product resellers’ role is likely to increase during the forecast period, as further growth is expected for economy pet food. This will occur due to consumers switching from home-home-made food to packaged products in small cities and rural areas, where these retailers predominate.
Forecast period growth to be driven by humanisation
Smaller dogs and cats dominate the pet population in larger cities, such as São Paulo and Rio de Janeiro, due to tightening space constraints in these metropolitan areas. Typically, these animals are purchased for companionship by single people, couples without children or retirees. The continued growth of the pet humanisation trend will mean that consumers take a greater interest in their pets’ wellbeing during the forecast period. Upper-income pet owners who reside in larger cities and who consider their pets to be part of their family will lead the humanisation trend. This group will also result in the launch of a wide range of pet services in major Brazilian cities and drive growth for pet food and pet care products.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic downturn should negatively impact sales of pet food products
Segmentation drives innovations in pet food and pet care products
Domestic manufacturers improve share
Agro product resellers dominate distribution of economy products
Forecast period growth to be driven by humanisation
KEY TRENDS AND DEVELOPMENTS
Financial crisis to impact dog and cat food value sales
Innovations in pet food and pet care products driven by segmentation
Domestic manufacturers improve competitive position
Agro product resellers dominate the distribution of economy products
Pet services to see significant growth in major cities
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Penetration of Private Label by Sector 2003-2008
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
MASTERFOODS BRASIL ALIMENTOS LTDA - PET FOOD AND PET CARE PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Masterfoods Brasil Alimentos Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Masterfoods Brasil Alimentos Ltda: Competitive Position 2008
MOGIANA ALIMENTOS SA - PET FOOD AND PET CARE PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Mogiana Alimentos SA: Key Facts
Summary 5 Mogiana Alimentos SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Mogiana Alimentos SA: Competitive Position 2008
NESTLé BRASIL LTDA - PET FOOD AND PET CARE PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Nestlé Brasil Ltda: Key Facts
Summary 8 Nestlé Brasil Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Nestlé Brasil Ltda: Competitive Position 2009
NUTRIARA ALIMENTOS LTDA - PET FOOD AND PET CARE PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Nutriara Alimentos Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Nutriara Alimentos Ltda: Competitive Position 2008
YOKI ALIMENTOS SA - PET FOOD AND PET CARE PRODUCTS - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Yoki Alimentos SA: Key Facts
Summary 13 Yoki Alimentos SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Yoki Alimentos SA: Competitive Position 2008
DOG FOOD IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2004-2009
Table 16 Dog Population 2004-2009
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2004-2009
Table 19 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 20 Sales of Premium Dog Food: Value 2004-2009
Table 21 Dog Food Company Shares 2004-2008
Table 22 Dog Food Brand Shares 2005-2008
Table 23 Dog Treats Brand Shares 2005-2008
Table 24 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2004-2009
Table 27 Cat Population 2004-2009
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2004-2009
Table 30 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 31 Sales of Premium Cat Food: Value 2004-2009
Table 32 Cat Food Company Shares 2004-2008
Table 33 Cat Food Brand Shares 2005-2008
Table 34 Cat Treats Brand Shares 2005-2008
Table 35 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2004-2009
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2004-2009
Table 39 Sales of Other Pet Food by Type: Value 2004-2009
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 41 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 42 Bird Food Brand Shares 2005-2008
Table 43 Fish Food Brand Shares 2005-2008
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2004-2009
Table 49 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 50 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 51 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 52 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014