Pet Food And Pet Care Products in Canada
Euromonitor International's Pet Food And Pet Care Products in Canada market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 58 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Premium products drive growth
Due in large part to strong economic growth, high employment, and a rise in real disposable income, the Canadian pet industry performed very well in the review period. Changing attitudes towards pets, especially the “humanisation” of pets as family members, as well as evolving preferences for foods branded as “natural” or “holistic,” greatly contributed to this impressive growth rate. Growth in the industry was driven by premium products, both in the pet food sectors, as well as through increased spending on specialised healthcare and dietary supplements and pet accessories.
Aftermath of the pet food recall
In March 2007 the North American pet industry was shaken by the biggest recall of pet foods in its history, affecting over 100 brands and 60 million packages of wet and dry dog and cat food. There was much speculation over what long-term impact the recall would have on the industry. However, industry sources seem to agree that the recall had few long-lasting effects, with most pet owners returning to their regular brands soon afterwards. Nonetheless, the recall did provide a boost for the already growing demand for “super-premium” dog and cat food, as some consumers looked to these brands for higher-quality ingredients.
Big name companies dominate the industry, but there is always space for the little guy
Four multinational companies, Nestlé Purina PetCare Co, Mars Canada Inc, Del Monte Foods Co and Proctor & Gamble Inc, control the bulk of sales in dog and cat food and treats and mixers. In addition, three other multinationals, Rolf C Hagen Inc, Spectrum Brands Inc, and Hartz Canada Inc, lead in other pet food and pet care products. However, the increasing willingness of pet owners to pamper their pets and spend large amounts of money on premium products means that there is plenty of opportunity for smaller-scale, domestic manufacturers to carve out their own market niches.
Supermarkets/hypermarkets lead in overall distribution of pet food and pet care products
Supermarkets/hypermarkets remain the number one shopping destination for both dog and cat food. Supermarkets/hypermarkets have benefited from the overall increase in consumer traffic, as Canadians have opted to patronise these outlets for a variety of shopping needs. Convenient locations, various store formats, long opening hours and a wide selection of food and non-food items have helped establish Canadian supermarkets/hypermarkets as the primary shopping destination for many. Additionally, to capitalise on the increasing spending on pet products, Canadian retailers have invested in their pet aisles, particularly in dog and cat products, by expanding the selection of branded products and extra pet services, as well as by developing their own private label pet foods.
Strong potential for continued growth
Growth in the Canadian pet industry is expected to remain strong over the forecast period. Pet healthcare and dietary supplements will remain dynamic growth categories, as will “super-premium” pet foods – which offer added health and wellness benefits – as the population of aging and obese pets grows. Accessories, particularly clothing, as well as pet services, also show great growth potential, as consumers are willing to spend increasingly large amounts of money on luxury items for their pets.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Premium products drive growth
Aftermath of the pet food recall
Big name companies dominate the industry, but there is always space for the little guy
Supermarkets/hypermarkets lead in overall distribution of pet food and pet care products
KEY TRENDS AND DEVELOPMENTS
The Pet Food Recall: Limited Damage
The “Premiumisation” of the Pet Industry
Pet Services: The Wave of the Future
Urban Migration: Pets in the City
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CANADA
CHAMPION PET FOODS LTD - PET FOOD AND PET CARE PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Champion Petfoods Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MENU FOODS INC - PET FOOD AND PET CARE PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Menu Foods Inc: Key Facts
Summary 4 Menu Foods Inc: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PETS 4 LIFE - PET FOOD AND PET CARE PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Pets 4 Life: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
ROLF C HAGEN INC - PET FOOD AND PET CARE PRODUCTS - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Rolf C Hagen Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Rolf C Hagen Inc: Competitive Position 2007
DOG FOOD IN CANADA
HEADLINES
TRENDS
Competitive Landscape
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013