Pet
Pet Food and Pet Care Products

Pet Food And Pet Care Products in China

China

Euromonitor International's Pet Food And Pet Care Products in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.

Tables: 63  |  Publication date: Sep 2009
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Executive summary

Slower but steady value growth in 2009

Although consumer confidence became slightly weaker in 2009 as a result of the global financial crisis, the pet food environment appeared be generally well placed to weather the downturn. Pet owners, many of them nuclear families, treat their own pets as a family member, and thus tend to be generous in buying necessary food and other related products for their beloved pets.

Falling raw materials costs provide profit space for manufacturers

For pet food manufacturers there is new profit margin to be derived from falling raw materials costs. After a long period of rapid growth, pet products’ raw materials costs fell in 2009, mainly as the real economy began to deteriorate following the late 2008 downturn. At the retail-end, demand for pet food products, especially dog and cat food, has not halted. This actually provided better margins for pet food manufacturers, with lower costs on the production side, concomitant with an upward retail unit price trend.

Foreign brands still dominate

Benefiting from their trusted reputation among pet owners, foreign brands such as Pedigree, Whiskas, Pro Plan and Royal Canin continue to dominate the mid-priced and premium pet food segments in 2009. However, leading domestic manufacturers such as Nory Pet (Shanghai) Co Ltd have progressed steadily by offering products at competitive prices.

Internet retailing emerging

Emerging sales channels such as online pet shops increased in importance over the review period. For instance, pet superstore brand “Cool baby” promoted sales through Internet retailing (http://www.kudipets.com/) to offer pet owners a convenient and diversified purchasing point for a variety of pet food and pet care products.

Healthy growth anticipated over forecast period

In the long run, China could represent a particularly attractive market for manufacturers of pet food and pet care products. With increasing disposable income expected after the economy recovery, as well as the wide existence of the nuclear family model, an increasing number of urban citizens will begin to keep a pet and treat them as a family member. This will definitely help both the volume and value performances of the overall pet food and pet care products industry over the forecast period.

Table of contents

PET FOOD AND PET CARE PRODUCTS IN CHINA : MARKET INSIGHT

EXECUTIVE SUMMARY

Slower but steady value growth in 2009

Falling raw materials costs provide profit space for manufacturers

Foreign brands still dominate

Internet retailing emerging

Healthy growth anticipated over forecast period

KEY TRENDS AND DEVELOPMENTS

Sales continue to grow despite economic turbulence

Polarisation trend within pet owners

Falling raw materials prices boost manufacturers’ profits

Domestic companies still lag behind

Large grocers, pet superstores and Internet gain share during downturn

MARKET INDICATORS

Table 1 Pet Populations 2004-2009

MARKET DATA

Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009

Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009

Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009

Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009

Table 6 Dog and Cat Food Company Shares 2004-2008

Table 7 Dog and Cat Food Brand Shares 2005-2008

Table 8 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009

Table 9 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009

Table 10 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014

Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014

Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014

Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - CHINA

CHENGDU CARE PET FOOD CO LTD - PET FOOD AND PET CARE PRODUCTS - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Chengdu Care Pet Food Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 3 Chengdu Care Pet Food Co Ltd: Production Statistics 2008

COMPETITIVE POSITIONING

Summary 4 Chengdu Care Pet Food Co Ltd: Competitive Position 2008

EFFEM FOODS (BEIJING) CO LTD - PET FOOD AND PET CARE PRODUCTS - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Effem Foods (Beijing) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 6 Effem Foods (Beijing) Co Ltd: Competitive Position 2008

NESTLé (CHINA) LTD - PET FOOD AND PET CARE PRODUCTS - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Nestlé (China) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 8 Nestlé (China) Ltd: Competitive Position 2008

NORY PET (SHANGHAI) CO LTD - PET FOOD AND PET CARE PRODUCTS - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Nory Pet (Shanghai) Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Nory Pet (Shanghai) Co Ltd: Competitive Position 2009

ROYAL CANIN AU YU (SHANGHAI) PET FOOD CO LTD - PET FOOD AND PET CARE PRODUCTS - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Royal Canin Au Yu (Shanghai) Pet Food Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 12 Royal Canin Au Yu (Shanghai) Pet Food Co Ltd: Competitive Position 2008

YANTAI CHINA PET FOODS CO LTD - PET FOOD AND PET CARE PRODUCTS - CHINA

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Yantai China Pet Foods Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 14 Yantai China Pet Foods Co Ltd: Competitive Position 2008

DOG FOOD IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 14 Dog Owning Households: % Analysis 2004-2009

Table 15 Dog Population 2004-2009

Table 16 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009

SECTOR DATA

Table 17 Sales of Dog Food by Type: Value 2004-2009

Table 18 Sales of Dog Food by Type: % Value Growth 2004-2009

Table 19 Sales of Premium Dog Food: Value 2004-2009

Table 20 Dog Food Company Shares 2004-2008

Table 21 Dog Food Brand Shares 2005-2008

Table 22 Dog Treats Brand Shares 2005-2008

Table 23 Forecast Sales of Dog Food by Type: Value 2009-2014

Table 24 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014

CAT FOOD IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 25 Cat Owning Households: % Analysis 2004-2009

Table 26 Cat Population 2004-2009

Table 27 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009

SECTOR DATA

Table 28 Sales of Cat Food by Type: Value 2004-2009

Table 29 Sales of Cat Food by Type: % Value Growth 2004-2009

Table 30 Sales of Premium Cat Food: Value 2004-2009

Table 31 Cat Food Company Shares 2004-2008

Table 32 Cat Food Brand Shares 2005-2008

Table 33 Forecast Sales of Cat Food by Type: Value 2009-2014

Table 34 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014

OTHER PET FOOD IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 35 Other Pet Population 2004-2009

SECTOR DATA

Table 36 Sales of Other Pet Food by Type: Volume 2004-2009

Table 37 Sales of Other Pet Food by Type: Value 2004-2009

Table 38 Sales of Other Pet Food by Type: % Volume Growth 2004-2009

Table 39 Sales of Other Pet Food by Type: % Value Growth 2004-2009

Table 40 Fish Food Brand Shares 2005-2008

Table 41 Forecast Sales of Other Pet Food by Type: Volume 2009-2014

Table 42 Forecast Sales of Other Pet Food by Type: Value 2009-2014

Table 43 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014

Table 44 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014

PET CARE PRODUCTS IN CHINA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 45 Sales of Pet Care Products by Type: Value 2004-2009

Table 46 Sales of Pet Care Products by Type: % Value Growth 2004-2009

Table 47 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009

Table 48 Forecast Sales of Pet Care Products by Type: Value 2009-2014

Table 49 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014

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