Pet Food And Pet Care Products in Colombia
Euromonitor International's Pet Food And Pet Care Products in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 66 | Publication date: Dec 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Colombians pay greater attention to pet care and pet health
The pet food and pet care products industry is expected to continue its dynamism, driven mainly by marketing campaigns executed by key players and through promotional activities from retailers, government health institutions and breeders. Pet owners’ awareness of the benefits of providing a balanced diet to pets will likely continue to be a major stimulant to sales. On the other hand, pets in Colombia are increasingly being considered as members of the family and as such they are pampered and indulged, especially during periods of positive growth in the Colombian economy, such as in 2007/2008. Pet food and pet care products benefited from the trend amongst pet owners of indulgence and immediate satisfaction, as pet owners wanted to show their pets affection by purchasing premium products and special gifts such as toys.
Economy pet food continues to drive sales
In 2007/2008, pet food and pet care products experienced a positive performance and total volume sales are set to be up by 5% in 2008. Economy dry pet food is experiencing the highest growth, driven by a more stable economy and improved purchasing power, in particular for lower-income households that have traditionally fed table scraps or cooked rice and meat to their pets. Economy and mid-priced dry dog food offer affordable alternatives to non-prepared food, whilst providing balanced nutrition and eliminating preparation time. The demand for pet food and pet care products from low-income households is expected boost market sales in 2008.
Nestlé Purina PetCare de Colombia SA maintains its impressive dominance
With popular brands like Dog Chow, Puppy Chow and Alpo in dog food and Cat Chow and Friskies in cat food, Nestlé Purina PetCare de Colombia SA has continued its impressive leadership in the Colombian market. The company’s products have strong recognition amongst consumers and enjoy strong distribution in retail channels throughout the country. The company managed to increase slightly its impressive lead over its nearest rival, Finca SA, which enjoys an important share in economy dog food.
Fragmented distribution remains a challenge for manufacturers
The pet food and pet care products industry’s sales are very fragmented amongst several popular retail channels. As a result, manufacturers are forced to maintain a healthy presence in each if they are to reach all of their potential consumers and maximise sales of their products. Pet shops remain the most important of these retail channels. These small operations can be found in neighbourhoods and shopping centres. This channel’s biggest advantage is convenience, especially for consumers who live in urban areas. Supermarkets/hypermarkets, however, became increasingly important over the review period and offer the convenience of being able to purchase pet products whilst shopping for one’s normal weekly groceries. Pet superstores and veterinary clinics are also important retail channels in Colombia and offer specialised products that may not be available at smaller pet shops or on the shelves of supermarkets/hypermarkets.
Pet food expected to perform moderately
Sales of pet food are expected to increase in both volume and value terms over the forecast period, with 2008 trends predicted to continue. A star performer will be dog treats, as the result of product innovations that add value to the products. Cat treats is also expected to show strong growth. Other pet food is expected to show lower growth, as dogs and cats will continue to be the favourite Colombian pets.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN COLOMBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Colombians pay greater attention to pet care and pet health
Economy pet food continues to drive sales
Nestlé Purina PetCare de Colombia SA maintains its impressive dominance
Fragmented distribution remains a challenge for manufacturers
Pet food expected to perform moderately
KEY TRENDS AND DEVELOPMENTS
Humanisation trend continues to impact the pet food and pet care industry
Dog population affected by shifting urban demographics
Higher disposable incomes lead to a large number of first-time buyers
Traditional pet shops remains the most important distribution channel
Human-grade ingredients being introduced into pet food
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - COLOMBIA
ALIMENTOS NUTRION SA - PET FOOD AND PET CARE PRODUCTS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alimentos Nutrion SA: Key Facts
Summary 3 Alimentos Nutrion SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Alimentos Nutrion SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Alimentos Nutrion SA: Competitive Position 2007
FINCA SA - PET FOOD AND PET CARE PRODUCTS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Finca SA: Key Facts
Summary 7 Finca SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Finca SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Finca SA: Competitive Position 2007
ITALCOL SCA - PET FOOD AND PET CARE PRODUCTS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Italcol SCA: Key Facts
Summary 11 Italcol SCA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Italcol SA: Competitive Position 2007
SOLLA SA - PET FOOD AND PET CARE PRODUCTS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Solla SA: Key Facts
Summary 14 Solla SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Solla SA: Competitive Position 2007
DOG FOOD IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013