Pet Food And Pet Care Products in Colombia
Euromonitor International's Pet Food And Pet Care Products in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 69 | Publication date: Jul 2009
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Executive summary
Industry sales continue to expand in 2009
The pet food industry in Colombia will see positive growth in 2009 as it has done every year during the review period. Constant value growth in retail value sales in 2009 will be slightly less than the review period average, as the industry balances increased volume sales, rising competition and falling unit prices in some of its most important sectors, including dog and cat food. However, after absorbing increases in the prices of basic ingredients such as corn, wheat and soy in 2008, many companies will begin to pass their rising costs onto consumers in 2009.
Colombia becomes an important regional exporter
With large investments in infrastructure, many producers have chosen Colombia as their export hub for the Andean region of South America. Masterfoods Colombia Ltda-Effem Colombia Ltda and Nestlé Purina PetCare de Colombia SA are the two leading exporters from Colombia; however, local players such as Italcol de Occidente Ltda are also following suit. In 2008, exports of dog and cat food had increased five-fold since 2006.
Industry shows first signs of polarisation of pricing categories
In terms of price platform, economy pet food will continue to show a strong performance over the forecast period, but at the cost of consumers abandoning the mid-priced segment, industry players have noted. As disposable incomes decline in Colombia, mid-priced product sales will be hardest hit. Companies may find themselves increasingly dependent on the region’s more affluent consumers and premium range sales as the migration of mid-priced brand buyers to economy brands might push a considerable share of sales to the economy segment where profit margins are lower. Although growth figures still showed a strong performance in the mid-priced segment for 2008, in the last quarter the market started showing signs of polarisation.
Competition intensifies as manufacturers seek to improve their standing
Although Nestlé Purina PetCare de Colombia SA remains securely in the number one position in terms of sales of dog and cat food, other competitors have redoubled efforts to improve their standing. One of the best performances in terms of improved share was posted by Masterfoods Colombia Ltda-Effem Colombia Ltda, as its Pedigree and Whiskas brands continued to penetrate the Colombian market and gain ground on Nestlé’s leading brands. Meanwhile, Italcol de Occidente Ltda, the company with the largest gain in value share during 2008, continues its plans to improve its production chain and distribution by investing in two new port projects, the PIPCA in Barranquilla and the Puerto Multimodal del Galán in Barrancabermeja. Finally, Alicorp Colombia SA, a subsidiary of the largest Peruvian goods producer, has begun selling its Mimaskot brand in Colombia.
Supermarkets/hypermarkets continue to strengthen their presence
As the economic downturn sees more consumers become price sensitive, supermarkets/hypermarkets have become an economic alternative to pet shops and veterinary clinics. Nonetheless, many low-income Colombians continue to rely on small independent stores and other non-grocery retailers (specifically, agro-industrial supply stores) as they offer pet food in varying quantities, making individual portions very convenient for those with little money to hand at any given time. Although pet shops and veterinary clinics continue to enjoy a strong presence, they are likely to be in a vulnerable position for the near future, as consumers continue to gravitate towards supermarkets/hypermarkets in response to their decreased disposable income.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN COLOMBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Industry sales continue to expand in 2009
Colombia becomes an important regional exporter
Industry shows first signs of polarisation of pricing categories
Competition intensifies as manufacturers seek to improve their standing
Supermarkets/hypermarkets continue to strengthen their presence
KEY TRENDS AND DEVELOPMENTS
Competition intensifies in the industry
Economic outlook and raw material price hikes reshape the market
Dog population continues to decline while cat population grows
Humanisation trend becomes more prevalent
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Penetration of Private Label by Sector 2003-2008
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
Table 15 National Dog Population 2009
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - COLOMBIA
ALIMENTOS NUTRION SA - PET FOOD AND PET CARE PRODUCTS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alimentos Nutrion SA: Key Facts
Summary 3 Alimentos Nutrion SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Alimentos Nutrion SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Alimentos Nutrion SA: Competitive Position 2008
FINCA SA - PET FOOD AND PET CARE PRODUCTS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Finca SA: Key Facts
Summary 7 Finca SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Finca SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 9 Finca SA: Competitive Position 2008
ITALCOL DE OCCIDENTE LTDA - PET FOOD AND PET CARE PRODUCTS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Italcol de Occidente Ltda: Key Facts
Summary 11 Italcol de Occidente Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Italcol de Occidente Ltda: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 13 Italcol de Occidente Ltda: Competitive Position 2008
SOLLA SA - PET FOOD AND PET CARE PRODUCTS - COLOMBIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Solla SA: Key Facts
Summary 15 Solla SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Solla SA: Competitive Position 2008
DOG FOOD IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 16 Dog Owning Households: % Analysis 2004-2009
Table 17 Dog Population 2004-2009
Table 18 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 19 Sales of Dog Food by Type: Value 2004-2009
Table 20 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 21 Sales of Premium Dog Food: Value 2004-2009
Table 22 Dog Food Company Shares 2004-2008
Table 23 Dog Food Brand Shares 2005-2008
Table 24 Dog Treats Brand Shares 2005-2008
Table 25 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 26 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 27 Cat Owning Households: % Analysis 2004-2009
Table 28 Cat Population 2004-2009
Table 29 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 30 Sales of Cat Food by Type: Value 2004-2009
Table 31 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 32 Sales of Premium Cat Food: Value 2004-2009
Table 33 Cat Food Company Shares 2004-2008
Table 34 Cat Food Brand Shares 2005-2008
Table 35 Cat Treats Brand Shares 2005-2008
Table 36 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 37 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 38 Other Pet Population 2004-2009
SECTOR DATA
Table 39 Sales of Other Pet Food by Type: Volume 2004-2009
Table 40 Sales of Other Pet Food by Type: Value 2004-2009
Table 41 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 42 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 43 Bird Food Brand Shares 2005-2008
Table 44 Fish Food Brand Shares 2005-2008
Table 45 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 47 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 48 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN COLOMBIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 49 Sales of Pet Care Products by Type: Value 2004-2009
Table 50 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 51 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 52 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 53 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014