Pet Food And Pet Care Products in France
Euromonitor International's Pet Food And Pet Care Products in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 71 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Dry Pet Food Is Gaining Greater Value and Volume Share
The shift in consumption from wet to dry dog and cat food, which began a few years ago, is expected to increase over the forecast period in terms of both value and volume sales. However, it is important to remember that wet cat food accounts for a dominant share of total volume sales of cat food compared with the situation within dog food. Indeed, in 2007 wet cat food accounted for 58% of overall cat food volume sales and is forecast to still represent 50% in 2012. Within dog food, wet dog food volume sales represented 26% of the total in 2007 and should correspond to 20% by 2012. Generally speaking, in 2007 wet pet food accounted for 37% of total dog and cat food volume sales, a figure which is expected to fall to 31% by 2012. Among the main reasons behind this shift in consumption are the practical aspects of dry pet food coupled with its increasing availability.
Humanisation Is the Key Word
As was the case in previous years, 2007 saw an increase in the trend towards the 'humanisation' of pets. There are several key elements that demonstrate the growth of this trend. The increasing number of pet-related services such as insurance, dog nannying, cremation and so on shows that pet owners do care a great deal about their pets and treat them almost as equals. Pets offer affection and a comforting presence in an increasingly individualist world. Certain clichéd situations, such as a young couple deciding to have a puppy before having a child in order to check how things are going, are becoming increasingly common. The French market for pet services is not as developed as in the US but it is definitely growing. Furthermore, in terms of pet food the key words as of 2007 are health, quality and real ingredients, which are in fact the same key words current within human food. This humanisation of pets is a significant factor influencing manufacturers' strategies in their brand development.
No Major Change In Competitive Environment During 2006
The competitive environment in France during 2006 did not encounter any significant changes compared to 2005. Indeed, since the introduction of Procter & Gamble France SNC's Iams pet food brand in 2005, there have been no major moves in terms of new entrants. Indeed, the overall market for pet food and pet care products is led by Masterfoods France SA and Nestlé Purina PetCare France SAS, followed by Affinity Petcare France SA, Vitakraft SA and Procter & Gamble France SNC. It is worth noticing that private label is gaining value share mostly in the economy segment for both dog and cat food.
Supermarkets/Hypermarkets Decreasing In Importance, Specialist Pet Shops Increasing
During 2007, trends within distribution channels for pet food and pet care products followed those already apparent in 2006, namely the decline of supermarkets/hypermarkets due to the overall decrease in sales of wet pet food products. Indeed, wet pet food was sold mainly through this channel, and the shift in consumption had a pronounced negative impact on its sales. On the other hand, increasing demand for dry pet food benefited the specialised channels, such as pet superstores or veterinary clinics. In addition, these outlets provide advice as well as a wide range of premium products which fulfil most pet owners' requirements.
The impact of Polarisation
Polarisation is set to increase over the forecast period. Those pet owners who can afford premium pet food will also be users of new pet services. On the other hand, consumers who care about their pets but are on a limited budget will focus on economy products. Therefore, supermarkets/hypermarkets will see its volume sales increase in the forecast period while value sales will decrease. Indeed, it is more likely to gain value share in the economy segment (with a growing presence of private label). Meanwhile, specialist pet shops will experience the reverse of this as they focus on premium (and higher-margin) products.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
Dry Pet Food Is Gaining Greater Value and Volume Share
Humanisation Is the Key Word
No Major Change In Competitive Environment During 2006
Supermarkets/Hypermarkets Decreasing In Importance, Specialist Pet Shops Increasing
The impact of Polarisation
KEY TRENDS AND DEVELOPMENTS
Pets Becoming More Humanised As Pet Services Grow
Increasing Premiumisation
Pouches Aid Sales of Wet Pet Food
The Big-budget Launch
The Pet Food Purchaser and Distribution
Demography Influences Choice of Pet
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Penetration of Private Label by Sector 2002-2006
Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FRANCE
AFFINITY PETCARE FRANCE SA - PET FOOD AND PET CARE PRODUCTS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Affinity Petcare France SA: Key Facts
Summary 3 Affinity Petcare France SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Affinity Petcare France SA: Competitive Position 2006
HILL'S PET NUTRITION SNC - PET FOOD AND PET CARE PRODUCTS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Hill's Pet Nutrition SNC: Key Facts
Summary 6 Hill's Pet Nutrition SNC: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Hill's Pet Nutrition SNC: Competitive Position 2006
MASTERFOODS FRANCE SA - PET FOOD AND PET CARE PRODUCTS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Masterfoods France SA: Key Facts
Summary 9 Masterfoods France SA: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
Summary 10 Masterfoods France SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Masterfoods France SA: Competitive Position 2006
NESTLé PURINA PETCARE FRANCE SAS - PET FOOD AND PET CARE PRODUCTS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Nestlé Purina PetCare France SAS: Key Facts
Summary 13 Nestlé Purina PetCare France SAS: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 14 Nestlé Purina PetCare France SAS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Nestlé Purina PetCare France SAS: Competitive Position 2006
OXADIS SA - PET FOOD AND PET CARE PRODUCTS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Oxadis SA: Key Facts
Summary 17 Oxadis SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 18 Oxadis SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 19 Oxadis SA: Competitive Position 2006
SOPRAL SA - PET FOOD AND PET CARE PRODUCTS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Sopral SA: Key Facts
Summary 21 Sopral SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 22 Sopral SA: Production Statistics 2006
COMPETITIVE POSITIONING
DOG FOOD IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 13 Dog Owning Households: % Analysis 2002/2007
Table 14 Dog Population 2002-2007
Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 16 Retail Sales of Dog Food by Type: Value 2002-2007
Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 18 Retail Sales of Premium Dog Food: Value 2002-2007
Table 19 Dog Food Company Shares 2002-2006
Table 20 Dog Food Brand Shares 2003-2006
Table 21 Dog Treats Brand Shares 2003-2006
Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 24 Cat Owning Households: % Analysis 2002/2007
Table 25 Cat Population 2002-2007
Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 27 Retail Sales of Cat Food by Type: Value 2002-2007
Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 29 Retail Sales of Premium Cat Food: Value 2002-2007
Table 30 Cat Food Company Shares 2002-2006
Table 31 Cat Food Brand Shares 2003-2006
Table 32 Cat Treats Brand Shares 2003-2006
Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2002-2007
SECTOR DATA
Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 40 Bird Food Brand Shares 2003-2006
Table 41 Fish Food Brand Shares 2003-2006
Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012