Pet Food And Pet Care Products in France
Euromonitor International's Pet Food And Pet Care Products in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 73 | Publication date: Nov 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Dry pet food is still the market driver
In 2008, sales of pet food and pet care products saw similar growth in current value terms as in 2007. Dog and cat food value sales increased mainly thanks to the good performance of dry food, especially dry cat food. Dry food is more convenient to use for pet owners, and premium products were developed. Moreover, pet owners are increasingly concerned about their pets, and with the increase in the pet population overall, and of cats especially, there was an increase in value sales of pet food and pet care products.
Pets are considered as human beings
The trend towards the “humanisation” of pets is getting stronger in France. There was an increase in the development of services for pets, especially for dogs and cats, such as spas, bakeries, insurance and clothes. Even luxurious hotels such as The Crillon in Paris developed services just for dogs, with a package in the room for the dog, and a dog walking service available any time. Moreover, pets are considered as children for some couples and single people who do not want children. For most people, pets are members of the family. Some people also consider them as fashion accessories, especially small dogs which are bought jewellery and expensive clothes. The French market for pet services is not as developed as in other countries such as the US or Japan, but France is showing the same potential for growth in pet food and pet care products as in these countries.
Pet food is still dominated by multinationals
Despite the arrival of a new small competitor, Energal SA with its new range Equilibre & Instinct, the competitive environment in France in 2007 did not see any significant changes from 2006. Pet food and pet care products continued to be led by Mars Petcare & Food France and Nestlé Purina PetCare France SAS in 2007. They were followed by Affinity Petcare France SA, Vitakraft SA, Tetra Werke GmbH and Procter & Gamble France SNC. Private label was the third player in pet food and pet care products, and was mostly present in mid-priced and economy dog and cat food.
Increase of specialist pet shops, decline in supermarkets/hypermarkets
In 2007, trends within distribution were the same as in 2006. There was a decline in the share of supermarkets/hypermarkets. This can be explained by the decrease in sales of wet pet food, which is mostly sold in this channel. In addition, pet owners are increasingly buying dry pet food, and look for advice from specialists. Pet owners are increasingly concerned about their pets; hence a trend towards premium products, mostly sold in specialist pet shops or veterinary clinics.
Continuity of current trends
The premium segment is set to see a sales increase over the forecast period. Pet owners want the best for their pets, because they are considered as family members. An increase is also expected in pet services, such as insurance and beauty care. Moreover, with the trend towards cat ownership, a strong performance in cat food is expected, especially premium dry cat food. This trend could contribute to the development of the share of specialist pet shops.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
Dry pet food is still the market driver
Pets are considered as human beings
Pet food is still dominated by multinationals
Increase of specialist pet shops, decline in supermarkets/hypermarkets
Continuity of current trends
KEY TRENDS AND DEVELOPMENTS
Lifestyle evolution influences pet choices
Humanisation of pet products and pet services
Market segmentation
A preference for specialist pet shops
A competitive landscape with the same leaders
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FRANCE
AFFINITY PETCARE FRANCE SA - PET FOOD AND PET CARE PRODUCTS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Affinity Petcare France SA: Key Facts
Summary 3 Affinity Petcare France SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Affinity Petcare France SA: Competitive Position 2007
HILL'S PET NUTRITION SNC - PET FOOD AND PET CARE PRODUCTS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Hill’s Pet Nutrition SNC: Key Facts
Summary 6 Hill’s Pet Nutrition SNC: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Hill’s Pet Nutrition SNC: Competitive Position 2007
MARS PETCARE & FOOD FRANCE - PET FOOD AND PET CARE PRODUCTS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Mars Petcare & Food France: Key Facts
Summary 9 Mars Petcare & Food France: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Mars Petcare & Food France: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Mars Petcare & Food France: Competitive Position 2007
NESTLé PURINA PETCARE FRANCE SAS - PET FOOD AND PET CARE PRODUCTS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Nestlé Purina PetCare France SAS: Key Facts
Summary 13 Nestlé Purina PetCare France SAS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Nestlé Purina PetCare France SAS: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Nestlé Purina PetCare France SAS: Competitive Position 2007
OXADIS SA - PET FOOD AND PET CARE PRODUCTS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Oxadis SA: Key Facts
Summary 17 Oxadis SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Oxadis SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 19 Oxadis SA: Competitive Position 2007
SOPRAL SA - PET FOOD AND PET CARE PRODUCTS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Sopral SA: Key Facts
Summary 21 Sopral SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 22 Sopral SA: Production Statistics 2007
COMPETITIVE POSITIONING
DOG FOOD IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013