Pet Food And Pet Care Products in France
Euromonitor International's Pet Food And Pet Care Products in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 74 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Premium is the key driver
All manufacturers have the same priority on their agenda: innovation towards more valuable and sophisticated products. The increasing proportion of products targeting specific pet conditions contributed to the increase in pet food and pet care products value sales in 2008. The late 2008 financial crisis did not have a direct impact on the premium trend as pet owners continue to feed pets with similar food for high quality and balanced nutrition. The hyper segmentation trend and the new products containing natural ingredients should help value sales to maintain a positive growth in 2009, but at a slower rate compared to 2008, mainly due to lower purchasing power of pet’s owners. Dog and cat food value sales increased mainly thanks to the good performance of dry food, especially dry cat food.
Owners identify themselves with their pets
Pets are increasingly perceived as the extension of human beings with pet owners showering human feelings to their pets and considering them to be a member of the family. For example, owners are more often celebrating their pet’s birthday with a special meal and gifts. In fact, pets are sometimes considered as children for some couples and single people who do not have children. There was an increase in the development of services for pets, especially for dogs and cats, such as spas, bakeries, insurance and clothes. On Internet, pet owners can find astrological readings for their pets and even dating services to find the perfect partner for their dogs for instance. Some people also consider them as fashion accessories, especially small dogs which are bought jewellery and expensive clothes.
Multinationals continue to set the rules
The number one ranking company Mars Petcare & Food France followed by Nestlé Purina PetCare France SAS continued to lead significantly in pet food and pet care products value sales in 2008. These two multinationals enjoyed worldwide presence and expertise as well as big financial means to launch new products supported by heavy marketing campaigns. However, growing demand for premium and segmented products allowed companies positioned in the high end such as Affinity Petcare France SA and Hill’s Pet Nutrition SNC to grow their value shares. This competitive environment is likely to be similar in 2009 with niche products offered by smaller companies which are expected to keep stimulating the two leading multinationals to remain highly active.
Increasing competition between distribution channels
In 2008, supermarkets/hypermarkets continued to dominate with more than half of pet food and pet care products value sales but its share decreased for the tenth consecutive year. Despite the convenience offered by supermarkets and hypermarkets for pets’ shopping while pet owners do their own shopping, this distribution channel continued to suffer from the premium trend and increasing competition from specialist stores. Thus, as opposed, specialist pet shops and veterinary clinics gained value share thanks to their expertise image with specialist products dedicated to the health and wellness of pets. Within this increasing competitive environment, supermarkets/hypermarkets started to develop premium corners to retain consumers whereas pet stores such as Maxi Zoo announced the development of a wider approach to extend the offer from premium to economy products in order to cater to lower budgetary needs.
Today’s trends should remain as tomorrow’s trends
Pets hold a special place within the family in general; but in times of economic crisis, they represent often a comforting value when a cocooning reaction is activated in answer to the perceived aggressive exterior attacks. Therefore, the premium segment is set to see a sales increase over the forecast period. Pet owners are likely to spoil their pets as an unconscious recognition for their comforting presence. Moreover, with the trend towards cat ownership, a strong performance in cat food is expected, especially premium dry cat food. This trend could contribute to the growth in share for specialist pet shops.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
Premium is the key driver
Owners identify themselves with their pets
Multinationals continue to set the rules
Increasing competition between distribution channels
Today’s trends should remain as tomorrow’s trends
KEY TRENDS AND DEVELOPMENTS
New pet companions for new lifestyles
VIP = Very Important Pets
Each pet has its own menu
Increasing battle between mass and specialist retailers
Leaders remain leaders
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Penetration of Private Label by Sector 2003-2008
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FRANCE
AFFINITY PETCARE FRANCE SA - PET FOOD AND PET CARE PRODUCTS - FRANCE
STRATEGIC DIRECTION
Key Facts
Summary 2 Affinity Petcare France SAS: Key Facts
Summary 3 Affinity Petcare France SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Affinity Petcare France SA: Competitive Position 2008
HILL'S PET NUTRITION SNC - PET FOOD AND PET CARE PRODUCTS - FRANCE
STRATEGIC DIRECTION
Key Facts
Summary 5 Hill’s Pet Nutrition SNC: Key Facts
Summary 6 Hill’s Pet Nutrition SNC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Hill’s Pet Nutrition SNC: Competitive Position 2008
MARS PETCARE & FOOD FRANCE - PET FOOD AND PET CARE PRODUCTS - FRANCE
STRATEGIC DIRECTION
Key Facts
Summary 8 Mars Petcare & Food France: Key Facts
Summary 9 Mars Petcare & Food France: Operational Indicators
Company Background
Production
Summary 10 Mars Petcare & Food France: Production Statistics 2007
Competitive Positioning
Summary 11 Mars Petcare & Food France: Competitive Position 2008
NESTLé PURINA PETCARE FRANCE SAS - PET FOOD AND PET CARE PRODUCTS - FRANCE
STRATEGIC DIRECTION
Key Facts
Summary 12 Nestlé Purina PetCare France SAS: Key Facts
Summary 13 Nestlé Purina PetCare France SAS: Operational Indicators
Company Background
Production
Summary 14 Nestlé Purina PetCare France SAS: Production Statistics 2008
Competitive Positioning
Summary 15 Nestlé Purina PetCare France SAS: Competitive Position 2008
OXADIS SA - PET FOOD AND PET CARE PRODUCTS - FRANCE
STRATEGIC DIRECTION
Key Facts
Summary 16 Oxadis SA: Key Facts
Summary 17 Oxadis SA: Operational Indicators
Company Background
Production
Summary 18 Oxadis SA: Production Statistics 2008
Competitive Positioning
Summary 19 Oxadis SA: Competitive Position 2008
SOPRAL SA - PET FOOD AND PET CARE PRODUCTS - FRANCE
STRATEGIC DIRECTION
Key Facts
Summary 20 Sopral SA: Key Facts
Summary 21 Sopral SA: Operational Indicators
Company Background
Production
Summary 22 Sopral SA: Production Statistics 2008
Competitive Positioning
DOG FOOD IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2004-2009
Table 16 Dog Population 2004-2009
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2004-2009
Table 19 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 20 Sales of Premium Dog Food: Value 2004-2009
Table 21 Dog Food Company Shares 2004-2008
Table 22 Dog Food Brand Shares 2005-2008
Table 23 Dog Treats Brand Shares 2005-2008
Table 24 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2004-2009
Table 27 Cat Population 2004-2009
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2004-2009
Table 30 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 31 Sales of Premium Cat Food: Value 2004-2009
Table 32 Cat Food Company Shares 2004-2008
Table 33 Cat Food Brand Shares 2005-2008
Table 34 Cat Treats Brand Shares 2005-2008
Table 35 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2004-2009
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2004-2009
Table 39 Sales of Other Pet Food by Type: Value 2004-2009
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 41 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 42 Bird Food Brand Shares 2005-2008
Table 43 Fish Food Brand Shares 2005-2008
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2004-2009
Table 49 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 50 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 51 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 52 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014