Pet Food And Pet Care Products in Indonesia
Euromonitor International's Pet Food And Pet Care Products in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 62 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Dog and cat food dominate
Dog and cat food dominates the market, with sales surpassing total sales of pet care products since 2006. Even in terms of growth, dog and cat food leads, despite the already larger sales base compared to other sectors of the market. The very aggressive marketing campaigns for dog and cat food, especially by the leaders Effem Indonesia PT and Nestlé Indonesia PT have been key in driving sales. The pet humanisation trend has made dogs and cats more popular pets compared to other pets, as they are considered to be companions to their owners.
Healthcare and dietary supplements on an upward trend
Regular pet care information campaigns, carried out mostly by organisations such as the Indonesian Cat Association, greatly improved sales of healthcare and dietary supplements. Growth is expected to further accelerate over the forecast period, as pet owners become increasingly aware of available products and services. Promotional campaigns aimed at changing the attitudes of Indonesian pet owners towards their pets are bound to increase acceptance for such pet care products, and the increasing presence of veterinarians will also contribute to rising acceptance of such products.
Foreign companies dominate all segments
International companies firmly hold on to their dominance in both pet food and pet care products. Brands such as Pedigree and Whiskas have captured the mid-priced segment, while the premium segment is occupied by Hill’s Science Diet and Royal Canin. Pedigree and Whiskas, which lead in dog and cat food respectively, are distributed by Effem Indonesia PT, which imports the products from abroad. The influx of economy brands from abroad has been remarkable, which is a segment that could have represented an opportunity for domestic companies.
Pet humanisation trend benefits non-grocery retailers
The global pet humanisation trend has also reached Indonesia has benefited pet shops, pet salons and veterinary clinics as distribution channels. Many pet owners are increasingly purchasing products from these outlets, as awareness with regards to health care for their pets increases. These retailers will therefore be distribution channels of strategic importance. They are currently mostly present in major cities like Jakarta and Bali, however. The wider presence of grooming centres and pet salons also widens the distribution network of pet food and pet care products across Indonesia.
Growth in pet food expected to accelerate
The avian flu virus has heavily affected other pet food, since the bulk of sector sales stems from bird food. The bird population has been declining because of the virus. As a result, bird food recorded a decline in sales in constant value terms. Sales are expected to recover over the forecast period however. Steady growth of fish food will also support growth of other pet food, with the popularity of fish such as Koi and gold fish expected to rise. Dog and cat food is also predicted to achieve positive growth over the forecast period, from an already rather large sales volume. Growth of dog food in particular will be driven by rising concern among Indonesian pet owners for their dog's health.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN INDONESIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Dog and cat food dominate
Healthcare and dietary supplements on an upward trend
Foreign companies dominate all segments
Pet humanisation trend benefits non-grocery retailers
Growth in pet food expected to accelerate
KEY TRENDS AND DEVELOPMENTS
Pet humanisation trend reaches Indonesia
Affordable imported pet foods gain stronger presence
Increased awareness of pet care boosts healthcare and veterinary services
Innovation creates new market opportunities
The presence of domestic companies continues to be negligible
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 9 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDONESIA
CENTRAL PROTEINAPRIMA TBK PT - PET FOOD AND PET CARE PRODUCTS - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Central Proteinaprima Tbk PT: Key Facts
Summary 3 Central Proteinaprima Tbk PT: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Central Proteinaprima Tbk PT: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Central Proteinaprima Tbk PT: Competitive Position 2007
CITRA MANDIRI KENCANA PT - PET FOOD AND PET CARE PRODUCTS - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Citra Mandiri Kencana PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Citra Mandiri Kencana PT: Competitive Position 2007
EFFEM INDONESIA PT - PET FOOD AND PET CARE PRODUCTS - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Effem Indonesia PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Effem Indonesia PT: Competitive Position 2007
IRAMA RIA PT - PET FOOD AND PET CARE PRODUCTS - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Irama Ria PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Irama-Ria PT: Competitive Position 2007
MATAHARI SAKTI PT - PET FOOD AND PET CARE PRODUCTS - INDONESIA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Matahari Sakti PT: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 13 Matahari Sakti PT: Production Statistics 2007
COMPETITIVE POSITIONING
DOG FOOD IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 14 Dog Owning Households: % Analysis 2003-2008
Table 15 Dog Population 2003-2008
Table 16 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 17 Sales of Dog Food by Type: Value 2003-2008
Table 18 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 19 Sales of Premium Dog Food: Value 2003-2008
Table 20 Dog Food Company Shares 2003-2007
Table 21 Dog Food Brand Shares 2004-2007
Table 22 Dog Treats Brand Shares 2004-2007
Table 23 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 24 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 25 Cat Owning Households: % Analysis 2003-2008
Table 26 Cat Population 2003-2008
Table 27 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 28 Sales of Cat Food by Type: Value 2003-2008
Table 29 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 30 Sales of Premium Cat Food: Value 2003-2008
Table 31 Cat Food Company Shares 2003-2007
Table 32 Cat Food Brand Shares 2004-2007
Table 33 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 34 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 35 Other Pet Population 2003-2008
SECTOR DATA
Table 36 Sales of Other Pet Food by Type: Volume 2003-2008
Table 37 Sales of Other Pet Food by Type: Value 2003-2008
Table 38 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 39 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 40 Bird Food Brand Shares 2004-2007
Table 41 Fish Food Brand Shares 2004-2007
Table 42 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 43 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 44 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN INDONESIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Pet Care Products by Type: Value 2003-2008
Table 47 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 48 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 49 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013