Pet Food And Pet Care Products in Ireland
Euromonitor International's Pet Food And Pet Care Products in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 56 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
The Irish: A Nation Of Pet Lovers
Pet food and pet care products had another banner year in Ireland in 2008. Although overall expenditure on pet food and pet care products increased, value growth outstripped volume growth as consumers traded up to premium products and increased manufacturing costs began to filter through to unit prices.
Human Food Trends Cross Over To Pet Food
2008 witnessed more human food trends crossing over to pet food with products being increasingly marketed using language designed to appeal to owners. Buzz words like ‘natural ingredients’, ‘low-fat’ and ‘improved dental hygiene’, coupled with brands tailored to suit the different life stages of pets proved popular with consumers who were looking for products which catered towards their pets’ dietary requirements. The fact that many pet food ranges carry veterinary endorsements and guidance has also helped to increase their popularity. In addition, the life-stage element of pet food brands has helped to increase customer loyalty, with pet owners now often using one particular brand throughout the lifetime of an animal.
Masterfoods Master the Irish Market
Masterfoods was once again the leading Irish pet food and pet care company in 2008. The popularity of Masterfoods’ Pedigree, Whiskas and Kitecat brands has helped to reinforce the company’s superiority in Ireland. Mackles and Irish Dog Foods were the leading domestic companies in 2008.
Distribution Becomes More Diversified
The strong growth of the Irish pet foods and pet care market over the last few years has led to the entry of a large number of retailers and the creation of a more diversified distribution system. While supermarkets/hypermarkets and pet superstores are the most favoured distribution points, other channels, such as non-food stores, veterinary clinics and pet shops, are becoming increasingly popular.
Forecast Growth Favours Premium Products
Premium products are projected to experience strong growth over the forecast period as an increasing number of consumers become disenchanted with the quality of cheaper brands. Brands which are positioned as natural, organic or human grade are expected to experience the strongest growth rates.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN IRELAND : MARKET INSIGHT
EXECUTIVE SUMMARY
The Irish: A Nation Of Pet Lovers
Human Food Trends Cross Over To Pet Food
Masterfoods Master the Irish Market
Distribution Becomes More Diversified
Forecast Growth Favours Premium Products
KEY TRENDS AND DEVELOPMENTS
Premiumisation
Imbalance in economic growth
Anthropomorphisation
Health and wellness
Multinational brands dominate pet foods in Ireland
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - IRELAND
IRISH DOG FOODS CO, THE - PET FOOD AND PET CARE PRODUCTS - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 The Irish Dog Foods Co: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 The Irish Dog Foods Co: Competitive Position 2007
MACKLE PETFOODS - PET FOOD AND PET CARE PRODUCTS - IRELAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Mackle Petfoods: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Mackle Petfoods: Competitive Position 2007
DOG FOOD IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN IRELAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013