Pet Food And Pet Care Products in New Zealand
Euromonitor International's Pet Food And Pet Care Products in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 59 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Premium reigns supreme
2008 value sales grew by 5% in current terms in 2008. Premium dry products in both cat and dog food are expected to be most dynamic, particularly in dog food. However, the real star is pet healthcare which, along with premium dry dog food, is expected to see the highest growth in 2008. Pet owners are trading up to premium brands, as more pet owners are willing to spend and pamper pets.
Humanisation of animals continues
In 2008 pet care products are expected to grow stronger than in 2007. As owners continue to humanise their animals the bond between owner and pet grows stronger, with an increasing amount spent on pet pampering, as owners buy more pet well-being, health, diet products and toys. The emerging industries of doggy day-care and pet grooming and walking services indicate the increasing importance of pets in New Zealand.
Global players dominate
In New Zealand, the pet food and pet care products market is dominated by global players, all of whom are entering the market with new product additions, especially in grocery, at a rapid rate. The main players include Mars New Zealand Ltd (formerly Masterfoods Australia New Zealand), Nestlé Purina PetCare New Zealand and Heinz Wattie’s Foods Ltd. They all have ranges of wet and dry food products in various price segments. The main local players tend to have a presence in niches such as wet “dog roll” from Butch Pet Foods Ltd, and chilled pet food from Bombay Pet Foods Ltd.
Pet shops showing growth
Pet shops’ value share of pet food and pet care products increased in 2008 while grocery retailers’ value share dropped in 2008. This is due to local pet shops expanding in New Zealand in 2008. On top, premium dog and cat food, which is mainly sold through pet shops, showed growth in 2008, driving pet shops to grow.
Future looks bright
Pet food and pet care products will post a constant value CAGR of 3% over the forecast period. The strength lies in the expected growth performance of healthcare and premium dry food products for both cats and dogs. Both these categories are high unit price items, and value will therefore remain strong. The premiumisation trend is expected to continue over the forecast period, as pet owners’ disposable income is expected to increase, which will then encourage pet owners to trade up.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN NEW ZEALAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Premium reigns supreme
Humanisation of animals continues
Global players dominate
Pet shops showing growth
Future looks bright
KEY TRENDS AND DEVELOPMENTS
Pampered Pets
The Convenience Factor
Price Platform Blur
Health Concerns Continue
Multinationals Set The Scene
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NEW ZEALAND
BOMBAY PET FOODS LTD - PET FOOD AND PET CARE PRODUCTS - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bombay Pet Foods Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Bombay Pet Foods Ltd: Competitive Position 2007
K9 NATURAL DOG FOODS LTD - PET FOOD AND PET CARE PRODUCTS - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 K9 Natural Dog Food Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
MASTERPET CORP - PET FOOD AND PET CARE PRODUCTS - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Masterpet Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Masterpet Corp: Competitive Position 2007
VITAPOWER LTD - PET FOOD AND PET CARE PRODUCTS - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 7 VitaPower Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 VitaPower Ltd: Competitive Position 2007
DOG FOOD IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Cat Treats Brand Shares 2004-2007
Table 35 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2003-2008
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2003-2008
Table 39 Sales of Other Pet Food by Type: Value 2003-2008
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 41 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 42 Bird Food Brand Shares 2004-2007
Table 43 Fish Food Brand Shares 2004-2007
Table 44 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 47 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of Pet Care Products by Type: Value 2003-2008
Table 49 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 50 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013