Pet Food And Pet Care Products in New Zealand
Euromonitor International's Pet Food And Pet Care Products in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 60 | Publication date: Sep 2009
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Executive summary
Prices Rise, Volume Flattens
Market growth in 2009 is expected to be slower than the previous year. This is mainly due to the global economic downturn which hit New Zealand in the latter half of 2008, and has continued on a downward trend in 2009. Price rises have been evident over the period, due to increased costs and a weaker New Zealand dollar. This has resulted in a value rise mainly in super premium and premium products, while volume remains fairly flat across most markets.
Private Label Gains Ground
The key trend in 2008/2009 has resulted in the growth of private label. Stores have both branded pet food mid-priced products as well as economy labels which have gained in popularity as consumers’ trade down in light of harder economic times. In addition, pet superstore Animates have a range of pet food under the Animate’s own brand, sold through their chain of national stores.
Global Players Cover the Market
Multinationals continue to dominate the pet food and pet care market, with most entering new products to cover all the tiered-priced categories in both wet and dry foods. Domestic players continue to battle for share, with the stronger players managing to hold ground.
Grocery Remains Strong
Supermarket sales have increased, as super premium goods become out of reach for many pet owners. Many super premium brands have experienced strong price hikes in 2008, making some pet owners channel switch into premium supermarket brands. This is particularly so for cat food, where manufacturers are capturing the market with innovative single-serve multipacks in both wet and dry cat food.
Conservative Growth Outlook
All sectors within pet food and pet care are likely to experience a slower growth in both value and volume over the forecast period. The economic downturn is expected to last well beyond 2009, with a pick up towards the latter half of the forecast time period. This has contributed to slower growth, as consumers trade down and become more price conscious.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN NEW ZEALAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Prices Rise, Volume Flattens
Private Label Gains Ground
Global Players Cover the Market
Grocery Remains Strong
Conservative Growth Outlook
KEY TRENDS AND DEVELOPMENTS
Holistic Approach Within Pet Food & Care
Labelling Becomes More Specific
Channel & Category Switching Helps Private Label
Snacking & Treats Follows Human Behaviour
Competition Heats Up
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Penetration of Private Label by Sector 2003-2008
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NEW ZEALAND
BOMBAY PET FOODS LTD - PET FOOD AND PET CARE PRODUCTS - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bombay Pet Foods Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Bombay Pet Foods Ltd: Competitive Position 2008
BUTCH PET FOODS LTD - PET FOOD AND PET CARE PRODUCTS - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Butch Pet Foods Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Butch Pet Foods Ltd: Competitive Position 2008
MASTERPET CORP - PET FOOD AND PET CARE PRODUCTS - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Masterpet Corp: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Masterpet Corp: Competitive Position 2008
VITAPOWER LTD - PET FOOD AND PET CARE PRODUCTS - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Vitapower Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Vitapower Ltd: Competitive Position 2008
DOG FOOD IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2004-2009
Table 16 Dog Population 2004-2009
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2004-2009
Table 19 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 20 Sales of Premium Dog Food: Value 2004-2009
Table 21 Dog Food Company Shares 2004-2008
Table 22 Dog Food Brand Shares 2005-2008
Table 23 Dog Treats Brand Shares 2005-2008
Table 24 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2004-2009
Table 27 Cat Population 2004-2009
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2004-2009
Table 30 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 31 Sales of Premium Cat Food: Value 2004-2009
Table 32 Cat Food Company Shares 2004-2008
Table 33 Cat Food Brand Shares 2005-2008
Table 34 Cat Treats Brand Shares 2005-2008
Table 35 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 36 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 37 Other Pet Population 2004-2009
SECTOR DATA
Table 38 Sales of Other Pet Food by Type: Volume 2004-2009
Table 39 Sales of Other Pet Food by Type: Value 2004-2009
Table 40 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 41 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 42 Fish Food Brand Shares 2005-2008
Table 43 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 44 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN NEW ZEALAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Pet Care Products by Type: Value 2004-2009
Table 48 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 49 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 50 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014