Pet Food And Pet Care Products in Portugal
Euromonitor International's Pet Food And Pet Care Products in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 63 | Publication date: Jul 2009
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Executive summary
Economic recession threatening pet food and pet care products in Portugal
The economic situation in Portugal is showing clear signs of recession. Unemployment is likely to increase in the short term, even though government policies and measures are being taken to slow the increase. In the near future it is likely that private label’s competitive position will continue to increase among pet food and pet care products. Consumers opted for cheaper products, thus helping sales of private label. On the other hand, premium products are seldom affected by an economic crisis. The consequence was a gradual squeezing of the demand for mid-priced pet food products that lost their importance as a transition product from economy to premium brands.
Constant innovation in pet products
Despite the economic environment, innovation has been one of the main market drivers and has conferred great dynamism to the market. Indeed, manufacturers have increasingly been segmenting the market according to different trends and to more specific needs. New products stress the pets’ characteristics, so there have been product launches for specific breeds, for sterilised cats, for special digestion for dogs and also for sensitive skinned pets. Another side of this is the increasing incidence of healthier and more natural products on offer, such as the new brand, Nutro, which only uses natural ingredients.
Good prospects for Nestlé and Mars Portugal
Due to the great concentration of the retailing sector, pet food has also become quite a concentrated market, dominated by two main players: Nestlé Portugal SA and Mars Inc’s Masterfoods de Portugal Inc. These companies have made quite a big investment and have strengthened their positions in the aisles of major supermarkets and hypermarkets. The innovation that characterises both companies is also one of the reasons behind this strong performance and has been able to capture consumers’ attention and interest in their products.
Supermarkets/hypermarkets the main point of purchase
Supermarkets/hypermarkets continued to be the key driver of pet food and pet care products sales, accounting for almost half of retail distribution share by value. In general, grocery retailer channels benefited from a wide range of availability and diversity of pet food and pet care products, mainly in terms of new launches and promotional campaigns. However, in pet shops and veterinary clinics the retail prices are higher, as consumer trust in these establishments is higher and they are willing to pay a premium price for extra quality and an expert opinion. One of the innovations in 2009 was the creation of a specific area in pharmacies across the country for pet care products, named “Espaço Animal”.
Slight decrease in pet food and pet care products over the forecast period
Over the forecast period, pet food is expected to register a slowdown in sales value terms, as most consumers will be affected by the economic circumstances and will look for value for money products. As far as pet care products are concerned, sales, by value, are expected to experience a moderate decrease. Healthier options, more balanced natural nutrition and ingredients will be some of the main market drivers alongside innovation, which is bound to increasingly segment the market.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
Economic recession threatening pet food and pet care products in Portugal
Constant innovation in pet products
Good prospects for Nestlé and Mars Portugal
Supermarkets/hypermarkets the main point of purchase
Slight decrease in pet food and pet care products over the forecast period
KEY TRENDS AND DEVELOPMENTS
Looming recession: the increasing sales of economy pet products
Health and wellbeing drive pet food products innovation
Portuguese demographic trends affect the pets industry
Portuguese pet food and pet care more sophisticated
Consolidation and new distribution channels
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 6 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 7 Dog and Cat Food Company Shares 2004-2008
Table 8 Dog and Cat Food Brand Shares 2005-2008
Table 9 Penetration of Private Label by Sector 2003-2008
Table 10 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 11 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 15 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PORTUGAL
AVIPAR LDA - PET FOOD AND PET CARE PRODUCTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Avipar Lda: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITION
Summary 3 Avipar Lda: Competitive Position 2008
HIFARMAX - PRODUTOS E SERVIçOS VETERINáRIOS LDA - PET FOOD AND PET CARE PRODUCTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Hifarmax - Produtos e Serviços Veterinários Lda : Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
PETEMOTIONS - COMéRCIO DE ALIMENTOS PARA ANIMAIS LDA - PET FOOD AND PET CARE PRODUCTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 5 PetEmotions – Comércio de Alimentos para Animais: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
SORGAL SA - SOCIEDADE DE OLEOS E RAçõES - PET FOOD AND PET CARE PRODUCTS - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Sorgal, S.A.: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
DOG FOOD IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 16 Dog Owning Households: % Analysis 2004-2009
Table 17 Dog Population 2004-2009
Table 18 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 19 Sales of Dog Food by Type: Value 2004-2009
Table 20 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 21 Sales of Premium Dog Food: Value 2004-2009
Table 22 Dog Food Company Shares 2004-2008
Table 23 Dog Food Brand Shares 2005-2008
Table 24 Dog Treats Brand Shares 2005-2008
Table 25 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 26 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 27 Cat Owning Households: % Analysis 2004-2009
Table 28 Cat Population 2004-2009
Table 29 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 30 Sales of Cat Food by Type: Value 2004-2009
Table 31 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 32 Sales of Premium Cat Food: Value 2004-2009
Table 33 Cat Food Company Shares 2004-2008
Table 34 Cat Food Brand Shares 2005-2008
Table 35 Cat Treats Brand Shares 2005-2008
Table 36 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 37 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 38 Other Pet Population 2004-2009
SECTOR DATA
Table 39 Sales of Other Pet Food by Type: Volume 2004-2009
Table 40 Sales of Other Pet Food by Type: Value 2004-2009
Table 41 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 42 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 43 Bird Food Brand Shares 2005-2008
Table 44 Fish Food Brand Shares 2005-2008
Table 45 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 47 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 48 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
Table 49 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 50 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 51 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 52 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN PORTUGAL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of Pet Care Products by Type: Value 2004-2009
Table 54 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 55 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 56 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 57 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014