Pet Food And Pet Care Products in Romania
Euromonitor International's Pet Food And Pet Care Products in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 61 | Publication date: Jul 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Improving disposable incomes stimulate the industry
Thus far in 2008, the growth trend of the previous year has continued as a result of the improvement of consumer purchasing power. As a result, a greater number of consumers are able to spoil their pets than in years past. Market growth, whilst significant, is mainly limited to dog and cat food because the dog and cat population is more numerous than those of other pets. Despite the diversification of pet food and the improved positioning of premium brands, pet owners continue to value economy and standard brands, stimulated by the development of large-sized packaging.
Romanians are increasingly turning to prepared pet food
As a result of increasing disposable incomes, many Romanians living in large urban areas have a new attitude towards their pets, especially dogs and cats, which had suffered from a lack of attention. Prepared food has continued to account for a small share of total pet food, but it is becoming an increasingly popular means of feeding pets. A growing number of people do not have the time necessary to prepare food for their pets and as a result give them prepared food, particularly dry food. However, performance was dictated mainly only by owners’ changing attitude in Bucharest and large cities, whilst in the rural and small urban areas, cats and dogs continued to be kept mainly for protection and vermin control and unprepared food remained the basic feeding method.
Multinationals dominate the market
Multinationals retained undisputed supremacy, benefiting from first-entrant advantage and from their efforts to create and develop the market. Pet food and pet care products represents a relatively new market, favouring the presence of multinationals, whilst Romanian producers remained far behind, due to the novelty of the market and its small size. However, besides multinationals Mars and Nestlé, which are the main players in the market, domestic producers are increasingly interested in establishing production facilities with the aim of gaining share in a market that grew considerably over the review period and has potential for continued growth over the forecast period as well.
Pet shops are distancing themselves from other distribution channels
Pet shops represents the largest distribution channel, expanding in share throughout the review period. Over the last few years of the review period, pet shops began stocking very large packages of dry pet food, which they offered in smaller portions according to consumer needs. In addition, pet shops combined the lower unit prices with specialised advice, giving them a competitive advantage. At the same time, the strong expansion of supermarkets/hypermarkets over the review period brought the rapid development of distribution networks. Other grocery retailers lost considerable ground to both pet shops and supermarkets/hypermarkets over the review period.
Growth slowdown expected over the forecast period
Pet food and pet care products is expected to continue the good performance of the review period, albeit at a slower rate. This market is expected to remain dynamic as the result of higher disposable incomes and changes in lifestyle, with the growing perception of pets as companions rather than useful animals. However, the very high levels of growth seen over the review period are unlikely to be sustained in the future, as these products are no longer such novelties.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN ROMANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Improving disposable incomes stimulate the industry
Romanians are increasingly turning to prepared pet food
Multinationals dominate the market
Pet shops are distancing themselves from other distribution channels
Growth slowdown expected over the forecast period
KEY TRENDS AND DEVELOPMENTS
Disposable income growth increases sales in pet food and pet care products
Changing consumer lifestyles driving the industry
Large multinational retailers benefit the industry
Pet population growth coincides with changing household structure
Higher-quality products are becoming increasingly popular
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 9 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ROMANIA
NORDIC PETFOOD DISTRIBUTION SRL - PET FOOD AND PET CARE PRODUCTS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Nordic Petfood Distribution SRL: Key Facts
Summary 3 Nordic Petfood Distribution SRL: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
Summary 4 Nordic Petfood Distribution SRL: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Nordic Petfood Distribution SRL: Competitive Position 2007
PROFIPET COM SRL - PET FOOD AND PET CARE PRODUCTS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Profipet Com SRL: Key Facts
Summary 7 Profipet Com SRL: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Profipet Com SRL: Competitive Position 2007
TOROX ROMANIA SRL - PET FOOD AND PET CARE PRODUCTS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Torox Romania SRL: Key Facts
Summary 10 Torox Romania SRL: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 11 Torox Romania SRL: Competitive Position 2007
DOG FOOD IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 14 Dog Owning Households: % Analysis 2003-2008
Table 15 Dog Population 2003-2008
Table 16 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 17 Sales of Dog Food by Type: Value 2003-2008
Table 18 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 19 Sales of Premium Dog Food: Value 2003-2008
Table 20 Dog Food Company Shares 2003-2007
Table 21 Dog Food Brand Shares 2004-2007
Table 22 Dog Treats Brand Shares 2004-2007
Table 23 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 24 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 25 Cat Owning Households: % Analysis 2003-2008
Table 26 Cat Population 2003-2008
Table 27 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 28 Sales of Cat Food by Type: Value 2003-2008
Table 29 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 30 Sales of Premium Cat Food: Value 2003-2008
Table 31 Cat Food Company Shares 2003-2007
Table 32 Cat Food Brand Shares 2004-2007
Table 33 Cat Treats Brand Shares 2004-2007
Table 34 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 36 Other Pet Population 2003-2008
SECTOR DATA
Table 37 Sales of Other Pet Food by Type: Volume 2003-2008
Table 38 Sales of Other Pet Food by Type: Value 2003-2008
Table 39 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 40 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 41 Bird Food Brand Shares 2004-2007
Table 42 Fish Food Brand Shares 2004-2007
Table 43 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 44 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Pet Care Products by Type: Value 2003-2008
Table 48 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 49 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 50 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013