Pet Food And Pet Care Products in South Korea
Euromonitor International's Pet Food And Pet Care Products in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 61 | Publication date: Aug 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Increasing Sales of Pet Food and Pet Care Products in 2007
The Korea Kennel Club estimated that there were around 2.5 million pet dogs in South Korea in 2007. The KKC also reported that dog owners spend an average of Won500,000 per dog every year, therefore it is not surprising that the pet food and pet care products market is of considerable worth. Over 5 million households in South Korea have pets, and this figure is expected to grow over the forecast period. The pet food and pet care products industry has grown substantially since 1995 when South Korea's national average income surpassed US$10,000. In addition, the products within this industry have become increasingly diverse and now include pet insurances, funeral services, medical services, barter services and pet hotels, to name but a few.
Pets Considered Lifelong Companions
There has been a noticeable trend over the past decade where people have come to regard their pets as companions. Such "companion animals" are considered part of the family and not simply as pets. This trend has had a substantial impact on the pet food and pet care products market, especially for brands that boost the wellbeing and overall welfare of animals. This has also been consistent with the general wellbeing trend that has pervaded the overall foods market in South Korea, resulting in strong focus on the effects food has on the health and its general freshness.
Pet Food and Pet Care Products Industry Remains Fragmented
Although there are a few leading brands such as Hill's Science Diet, ANF Holistic, Royal Canin, Cesar, Pedigree, and Purina, the pet food and pet care products market is generally fragmented. According to many specialists such as veterinary surgeons and pet shop owners, the brands in pole position change on a monthly basis. However, the change in share is not particularly substantial, because consumers tend to switch away from one brand to another only very gradually. Part of the reason for such brand switching, however, also stems from brand recommendations made by pet shop owners and vets.
The Internet Becomes an Increasingly Significant Channel
In 2007, the internet became an increasingly prominent distribution channel in South Korea as it offers a wide variety of products at lower prices - often 25-30% lower than in other channels. With regard to products sold via the internet, these are mainly various imported products that are very attractive to pet owners who are concerned about the health of their pets and who wish to purchase these so-called "premium" products at lower prices. According to some vets, many consumers who had previously purchased pet food and pet care products from veterinary clinics switched to the internet to make their purchases in 2007. Thus, the internet became the dominant non-store based distribution channel for pet food and pet care products.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SOUTH KOREA : MARKET INSIGHT
EXECUTIVE SUMMARY
Increasing Sales of Pet Food and Pet Care Products in 2007
Pets Considered Lifelong Companions
Pet Food and Pet Care Products Industry Remains Fragmented
The Internet Becomes an Increasingly Significant Channel
KEY TRENDS AND DEVELOPMENTS
Lack of Stability in the South Korean Economy
Pets Often Considered Lifelong Companions
On-line Shops Dominate the Marketplace
Demand for Healthcare and Premium Products Increases
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 9 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 10 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SOUTH KOREA
CJ CORP - PET FOOD AND PET CARE PRODUCTS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 CJ Corp: Key Facts
Summary 3 CJ Corp: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 CJ Corp: Competitive Position 2007
DAE JOO CO LTD - PET FOOD AND PET CARE PRODUCTS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Dae Joo Co Ltd: Key Facts
Summary 6 Dae Joo Co Ltd: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Dae Joo Co Ltd: Competitive Position 2007
SUNGBO SCIENCE TECH - PET FOOD AND PET CARE PRODUCTS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Sungbo Science Tech: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Sungbo Science Tech: Competitive Position 2007
WOO SUNG FOOD CO LTD - PET FOOD AND PET CARE PRODUCTS - SOUTH KOREA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Woo Sung Food Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Woo Sung Food: Competitive Position 2007
DOG FOOD IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 14 Dog Owning Households: % Analysis 2003-2008
Table 15 Dog Population 2003-2008
Table 16 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 17 Sales of Dog Food by Type: Value 2003-2008
Table 18 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 19 Sales of Premium Dog Food: Value 2003-2008
Table 20 Dog Food Company Shares 2003-2007
Table 21 Dog Food Brand Shares 2004-2007
Table 22 Dog Treats Brand Shares 2004-2007
Table 23 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 24 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 25 Cat Owning Households: % Analysis 2003-2008
Table 26 Cat Population 2003-2008
Table 27 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 28 Sales of Cat Food by Type: Value 2003-2008
Table 29 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 30 Sales of Premium Cat Food: Value 2003-2008
Table 31 Cat Food Company Shares 2003-2007
Table 32 Cat Food Brand Shares 2004-2007
Table 33 Cat Treats Brand Shares 2004-2007
Table 34 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 36 Other Pet Population 2003-2008
SECTOR DATA
Table 37 Sales of Other Pet Food by Type: Volume 2003-2008
Table 38 Sales of Other Pet Food by Type: Value 2003-2008
Table 39 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 40 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 41 Bird Food Brand Shares 2004-2007
Table 42 Fish Food Brand Shares 2004-2007
Table 43 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 44 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 46 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN SOUTH KOREA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Pet Care Products by Type: Value 2003-2008
Table 48 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 49 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 50 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013