Pet Food And Pet Care Products in Sweden
Euromonitor International's Pet Food And Pet Care Products in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 80 | Publication date: Nov 2009
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Executive summary
Recession begins to impact sales
Current value sales of pet food and pet care products increased only slightly in 2009 over the previous year, seeing the lowest growth throughout the whole review period. Lower growth was due to the financial crisis and recession that hit Sweden and the rest of the world in late-2008. One result of the crisis was slower growth in the number of pets, especially dogs. This had an immediate impact on value sales of pet food and pet care products in the form of slower growth.
Economic crisis hits pet services
One immediate result of the economic crisis was a decrease in sales of pet services. These are usually small companies with limited financial power. Many dog owners cut down on their spending on pet services when the crisis began during late-2008. Pet services saw strong growth in sales from 2003 to 2008. Demand for pet services still exists but in the current economic situation these services are regarded as a luxury.
Strong dominance for multinational companies
Swedish pet food and pet care products market is dominated by multinational companies. Excluding private label products, only two companies are domestic among the top 10 companies in Sweden. Mars Sverige is the leading player and has a strong presence in most product areas. Mars is followed by Nestlé Purina PetCare Sweden and domestic company Lantmännen Doggy.
Pet shops and supermarkets/hypermarkets dominate distribution
Two distribution channels clearly dominate sales of pet food and pet care products, supermarkets/hypermarkets and pet shops, with the latter just ahead in terms of share. Pet shops benefited from growing demand for premium brands, although the channel’s share fell in late-2008 as many pet owners cut down on their purchase of premium brands. Pet superstores are meanwhile few in number in Sweden and their share is small. Internet retailing meanwhile saw its share increase rapidly but this remained a minor channel in 2008.
Small increase forecast
Constant value sales of pet food and pet care products are forecast to see slow growth during the forecast period. During the peak of the economic crisis in 2010, constant value sales are expected to decrease. However, from 2011 onwards sales forecast to recover slowly and contribute to growth. Treats for cats and dog will continue to be the best performing categories also over the forecast period as the humanisation trend remains strong..
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SWEDEN : MARKET INSIGHT
EXECUTIVE SUMMARY
Recession begins to impact sales
Economic crisis hits pet services
Strong dominance for multinational companies
Pet shops and supermarkets/hypermarkets dominate distribution
Small increase forecast
KEY TRENDS AND DEVELOPMENTS
Economic downturn impacts sales
Pets increasingly treated as best friends
Pet services affected by weaker economy
Table 1 Pet Service Providers by Type of Business, 2006-2008
Supermarkets/hypermarkets gains distribution value share from pet shops
Families with children are the most common pet owners
MARKET INDICATORS
Table 2 Pet Populations 2004-2009
MARKET DATA
Table 3 Pet Populations 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 6 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 7 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 8 Dog and Cat Food Company Shares 2004-2008
Table 9 Dog and Cat Food Brand Shares 2005-2008
Table 10 Penetration of Private Label by Sector 2003-2008
Table 11 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 12 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 15 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 16 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWEDEN
DOGMAN AB - PET FOOD AND PET CARE PRODUCTS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Dogman AB: Key Facts
Summary 3 Dogman AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Dogman AB: Competitive Position 2008
LANTMäNNEN DOGGY AB - PET FOOD AND PET CARE PRODUCTS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Lantmännen Doggy AB: Key Facts
Summary 6 Lantmännen Doggy AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Lantmännen Doggy AB: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 8 Lantmännen Doggy AB: Competitive Position 2008
SORPTION AB - PET FOOD AND PET CARE PRODUCTS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Sorption AB: Key Facts
Summary 10 Sorption AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Sorption AB: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 12 Sorption AB: Competitive Position 2008
SPANNFOD AB - PET FOOD AND PET CARE PRODUCTS - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Spannfod AB: Key Facts
Summary 14 Spannfod AB: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Spannfod AB: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 16 Spannfod AB: Competitive Position 2008
DOG FOOD IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 17 Dog Owning Households: % Analysis 2004-2009
Table 18 Dog Population 2004-2009
Table 19 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 20 Sales of Dog Food by Type: Value 2004-2009
Table 21 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 22 Sales of Premium Dog Food: Value 2004-2009
Table 23 Dog Food Company Shares 2004-2008
Table 24 Dog Food Brand Shares 2005-2008
Table 25 Dog Treats Brand Shares 2005-2008
Table 26 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 27 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 28 Cat Owning Households: % Analysis 2004-2009
Table 29 Cat Population 2004-2009
Table 30 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 31 Sales of Cat Food by Type: Value 2004-2009
Table 32 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 33 Sales of Premium Cat Food: Value 2004-2009
Table 34 Cat Food Company Shares 2004-2008
Table 35 Cat Food Brand Shares 2005-2008
Table 36 Cat Treats Brand Shares 2005-2008
Table 37 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 38 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 39 Other Pet Population 2004-2009
SECTOR DATA
Table 40 Sales of Other Pet Food by Type: Volume 2004-2009
Table 41 Sales of Other Pet Food by Type: Value 2004-2009
Table 42 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 43 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 44 Bird Food Brand Shares 2005-2008
Table 45 Fish Food Brand Shares 2005-2008
Table 46 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 47 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 48 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 49 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Sales of Other Pet Food by Type: Volume 2004-2009
Table 51 Sales of Other Pet Food by Type: Value 2004-2009
Table 52 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 53 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 54 Bird Food Brand Shares 2005-2008
Table 55 Fish Food Brand Shares 2005-2008
Table 56 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 57 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 58 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 59 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
Table 60 Sales of Pet Care Products by Type: Value 2004-2009
Table 61 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 62 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 63 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 64 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014