Pet Food And Pet Care Products in Switzerland
Euromonitor International's Pet Food And Pet Care Products in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 63 | Publication date: Nov 2009
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Executive summary
Humanisation and functional products continue to drive pet foods
The general trend in retailing towards specialised, healthier and more targeted functional food is continuing to influence pet food products. Increasingly, pet holders focus not only on their own well-being but also on their pets’. With an aging population, more single-households and a shrinking birth rate, pets are increasingly stepping into the position of children. As a result of the increased attention paid to pets and their well-being, functional pet food, including life-style, life-cycle or breed and size specific products, have become increasingly popular, which helped to drive sales, particularly in the areas of pet healthcare, treatments and specialised pet food. Likewise, this has also benefited the vast and ever-growing range of pet accessories.
Economic downturn stimulates polarisation in pet products
Over the last few years there has been a trend towards premium food across pet products. However, the economic downturn, combined with the rapid expansion of discounters in Switzerland, has led to the Swiss becoming more price conscious when buying pet products. In 2006 retailer Migros extended its private label M-Budget to dog food. On the one hand, premiumisation has led to people wanting to buy the best possible quality for their much-loved pets. On the other, those owners who do not express their affection in this way are often more price sensitive in their purchases. As a result, economy pet food is showing relatively healthy growth rates. Mid-priced cat food still lacks appeal for both those seeking quality and those looking for low prices, resulting in declining retail sales.
New dog legislation and its impact on the Swiss dog population
A new federal law was introduced in September 2008 which stipulates that anyone who acquires a dog and has not owned one before must take a course, which involves a theoretical class and a practical hands-on module (to be phased in by 2010). This, combined with the fact that dogs need to be registered, influences both the Swiss dog population and dog food manufacturers. Although there are currently no statistics on the number of dogs owned by the Swiss for 2009, experts agree that the new legislation is likely to curb the number of new dog owners and, by extension, retail sales of dog food.
Pet superstores tighten their grip on the pet food and pet care market
Throughout the review period, large pet products players expanded at the expense of smaller, traditional pet shops. As a result, the Swiss pet shops and superstores environment is becoming more concentrated, with a large proportion of sales generated by the two leading pet superstores, Qualipet and Fressnapf, which have continuously expanded their outlet network across Switzerland. With the range of available pet health care products, dietary supplements, toys, clothing, and grooming products continuously growing, supermarkets/hypermarkets are put under pressure due to limited selling space dedicated to pet products.
Outlook
The market is expected to feel the effect of the recession, as quality oriented consumers will trade down from super premium to premium products. Price-sensitive consumers are more likely to focus on private label products. In addition, tougher regulations on pet ownership will probably lead many first time buyers to postpone their purchase of a pet, given the economic situation. Having said that, and assuming that consumer confidence picks up, then growth rates of pet food and pet care products are also expected to pick up in the medium term.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN SWITZERLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Humanisation and functional products continue to drive pet foods
Economic downturn stimulates polarisation in pet products
New dog legislation and its impact on the Swiss dog population
Pet superstores tighten their grip on the pet food and pet care market
Outlook
KEY TRENDS AND DEVELOPMENTS
Humanisation and functional products continue to drive pet foods
Economic downturn stimulates polarisation in pet products
New dog legislation and its impact on the Swiss dog population
Pet superstores tighten their grip on the pet food and pet care market
MARKET INDICATORS
Table 1 Pet Populations 2004-2009
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009
Table 6 Dog and Cat Food Company Shares 2004-2008
Table 7 Dog and Cat Food Brand Shares 2005-2008
Table 8 Penetration of Private Label by Sector 2003-2008
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWITZERLAND
BIOMILL SA - PET FOOD AND PET CARE PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Biomill SA: Key Facts
Summary 3 Biomill SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Biomill SA: Production Statistics
COMPETITIVE POSITIONING
Summary 5 Biomill SA: Competitive Position 2008
MIGROS GENOSSENSCHAFTSBUND EG - PET FOOD AND PET CARE PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Migros Genossenschaftsbund eG: Key Facts
Summary 7 Migros Genossenschaftsbund eG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Migros Genossenschaftsbund eG: Competitive Position 2008
PROVET AG - PET FOOD AND PET CARE PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Provet AG: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 rovet AG: Competitive Position 2008
VITAKRAFT SCHWEIZ AG - PET FOOD AND PET CARE PRODUCTS - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Vitakraft Schweiz AG: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Vitakraft Schweiz AG: Competitive Position 2008
DOG FOOD IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2004-2009
Table 16 Dog Population 2004-2009
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2004-2009
Table 19 Sales of Dog Food by Type: % Value Growth 2004-2009
Table 20 Sales of Premium Dog Food: Value 2004-2009
Table 21 Dog Food Company Shares 2004-2008
Table 22 Dog Food Brand Shares 2005-2008
Table 23 Dog Treats Brand Shares 2005-2008
Table 24 Forecast Sales of Dog Food by Type: Value 2009-2014
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014
CAT FOOD IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2004-2009
Table 27 Cat Population 2004-2009
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2004-2009
Table 30 Sales of Cat Food by Type: % Value Growth 2004-2009
Table 31 Sales of Premium Cat Food: Value 2004-2009
Table 32 Cat Food Company Shares 2004-2008
Table 33 Cat Food Brand Shares 2005-2008
Table 34 Forecast Sales of Cat Food by Type: Value 2009-2014
Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014
OTHER PET FOOD IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 36 Other Pet Population 2004-2009
SECTOR DATA
Table 37 Sales of Other Pet Food by Type: Volume 2004-2009
Table 38 Sales of Other Pet Food by Type: Value 2004-2009
Table 39 Sales of Other Pet Food by Type: % Volume Growth 2004-2009
Table 40 Sales of Other Pet Food by Type: % Value Growth 2004-2009
Table 41 Bird Food Brand Shares 2005-2008
Table 42 Fish Food Brand Shares 2005-2008
Table 43 Forecast Sales of Other Pet Food by Type: Volume 2009-2014
Table 44 Forecast Sales of Other Pet Food by Type: Value 2009-2014
Table 45 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014
Table 46 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014
PET CARE PRODUCTS IN SWITZERLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Pet Care Products by Type: Value 2004-2009
Table 48 Sales of Pet Care Products by Type: % Value Growth 2004-2009
Table 49 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009
Table 50 Forecast Sales of Pet Care Products by Type: Value 2009-2014
Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014