Pet Food And Pet Care Products in India
Euromonitor International's Pet Food And Pet Care Products in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 60 | Publication date: Jul 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Increasing 'Humanisation' of Pets Drives Positive Market Development
The perception of pets changed significantly in Indian households over the review period. As part of the so-called 'humanisation' trend, pets were increasingly treated as family members rather than working animals (eg guard dogs for security reasons or cats for pest control). Many Indian pet owners now derive emotional satisfaction from keeping a healthy and well-groomed pet. Some pet owners could even be compared to parents, paying the same kind of close attention to the health and well-being of their animals as they would to their children. This change in attitudes continued to bolster the development of India's pet food and pet care products market in 2008, as well as that of related industries like pet grooming.
Bans on Pet Food Imports Continue to Have a Negative Impact in 2007
Bans on pet food imports from countries hit by avian influenza (bird flu) continued to cause turmoil in the Indian market towards the end of the review period. In 2007, for example, the popular Pro Pac brand from Midwestern Pet Foods Inc was not available in the country. At the same time, import restrictions drove Purina Pet Care India Pvt Ltd, producer of the Dog Chow and Cat Chow brands, to withdraw from the Indian market altogether. In dog and cat food, the negative effects of import restrictions and distribution problems were most visible in the premium and mid-priced segments. Limited availability of certain foreign brands drove some pet owners to trade down to economy products or revert to feeding their pets on scraps or home-prepared meals. In addition, distribution problems prevented major manufacturers from strengthening loyalty towards their brands and gaining new consumers, thereby hampering their expansion efforts in India.
Effem India Ups the Ante With the Launch of the Pedigree Professional Range
Effem India Pvt Ltd remained the clear leader in the Indian pet food and pet care products market in 2007. Moreover, the company succeeded in strengthening its leading position by expanding and improving its distribution network, introducing new breed-specific variants under its Pedigree brand and investing heavily in advertising campaigns. The only multinational with domestic manufacturing facilities, Effem has played a pioneering role in the development of pet food and pet care products in the country, particularly the dog and cat food sector. With the launch of the Pedigree Professional range in January 2008, the company aims to further consolidate its leadership over the forecast period. Retailing at higher prices than standard Pedigree products, Pedigree Professional products are exclusively available through veterinary clinics, pet shops and breeding clubs.
Pet Shops and Veterinary Clinics Remain the Leading Distribution Channels
Pet shops and veterinary clinics continued to dominate pet food and pet care products distribution in 2008. However, the supermarkets/hypermarkets channel made slow but steady gains throughout the review period as major chains like Big Bazaar, Reliance and Hyper City began stocking dog and cat food, dog treats and pet care products in selected outlets. With owners becoming more knowledgeable about the needs of their animals and thus more willing to buy pet food and pet care products without seeking the opinion of a vet, pet breeder or pet shop owner, it is likely that the supermarkets/hypermarkets channel will play an increasingly important role in distribution over the forecast period.
Market Is Expected to Maintain its Positive Development Over 2008-2013
Pet food and pet care products looks set to maintain its positive development over the forecast period, with healthy growth in constant value terms predicted for all sectors. As more owners begin to treat their pets like family members, they will be willing to spend higher amounts on maintaining their health and well-being. Owners who have traditionally fed their dogs and cats on scraps will begin buying prepared pet food products, while those who already do so will trade up to higher priced brands with superior nutritional benefits. In addition, owners will prove increasingly willing to spend money on pet care items such as healthcare products, dietary supplements, toys and accessories. At the same time, this trend towards the humanisation of pets will also benefit related industries like pet grooming, pet insurance, pet hotels and even pet restaurants.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN INDIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Increasing 'Humanisation' of Pets Drives Positive Market Development
Bans on Pet Food Imports Continue to Have a Negative Impact in 2007
Effem India Ups the Ante With the Launch of the Pedigree Professional Range
Pet Shops and Veterinary Clinics Remain the Leading Distribution Channels
Market Is Expected to Maintain its Positive Development Over 2008-2013
KEY TRENDS AND DEVELOPMENTS
Segmentation in Pet Food Gains Pace in Line With the Humanisation Trend
Import Bans Continue to Hamper Pet Food Development
Pet Humanisation Trend Spawns Related Pet Grooming and Catering Industries
Distribution Through Grocery Retailers Channels Continues to Improve
Domestic Players Provide Greater Competition for Multinationals
MARKET INDICATORS
Table 1 Pet Populations 2003-2008
MARKET DATA
Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2003-2008
Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2003-2008
Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2003-2008
Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2003-2008
Table 6 Dog and Cat Food Company Shares 2003-2007
Table 7 Dog and Cat Food Brand Shares 2004-2007
Table 8 Penetration of Private Label by Sector 2003-2007
Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2008
Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2008-2013
Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2008-2013
Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDIA
EFFEM INDIA PVT LTD - PET FOOD AND PET CARE PRODUCTS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Effem India Pvt Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Effem India Pvt Ltd: Competitive Position 2007
RUSKIN PET PRODUCTS PVT LTD - PET FOOD AND PET CARE PRODUCTS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Ruskin Pet Products Pvt Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Ruskin Pet Products Pvt Ltd: Competitive Position 2007
TETRAGON CHEMIE PVT LTD - PET FOOD AND PET CARE PRODUCTS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Tetragon Chemie Pvt Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Tetragon Chemie Ltd: Competitive Position 2007
VENKY'S INDIA LTD - PET FOOD AND PET CARE PRODUCTS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Venky's India Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Venky's India Ltd: Competitive Position 2007
VIRBAC ANIMAL HEALTH INDIA PVT LTD - PET FOOD AND PET CARE PRODUCTS - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Virbac Animal Health India Pvt Ltd: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 11 Virbac Animal Health India Pvt Ltd: Competitive Position 2007
DOG FOOD IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 15 Dog Owning Households: % Analysis 2003-2008
Table 16 Dog Population 2003-2008
Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 18 Sales of Dog Food by Type: Value 2003-2008
Table 19 Sales of Dog Food by Type: % Value Growth 2003-2008
Table 20 Sales of Premium Dog Food: Value 2003-2008
Table 21 Dog Food Company Shares 2003-2007
Table 22 Dog Food Brand Shares 2004-2007
Table 23 Dog Treats Brand Shares 2004-2007
Table 24 Forecast Sales of Dog Food by Type: Value 2008-2013
Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2008-2013
CAT FOOD IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 26 Cat Owning Households: % Analysis 2003-2008
Table 27 Cat Population 2003-2008
Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2003-2008
SECTOR DATA
Table 29 Sales of Cat Food by Type: Value 2003-2008
Table 30 Sales of Cat Food by Type: % Value Growth 2003-2008
Table 31 Sales of Premium Cat Food: Value 2003-2008
Table 32 Cat Food Company Shares 2003-2007
Table 33 Cat Food Brand Shares 2004-2007
Table 34 Forecast Sales of Cat Food by Type: Value 2008-2013
Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2008-2013
OTHER PET FOOD IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 36 Other Pet Population 2003-2008
SECTOR DATA
Table 37 Sales of Other Pet Food by Type: Volume 2003-2008
Table 38 Sales of Other Pet Food by Type: Value 2003-2008
Table 39 Sales of Other Pet Food by Type: % Volume Growth 2003-2008
Table 40 Sales of Other Pet Food by Type: % Value Growth 2003-2008
Table 41 Fish Food Brand Shares 2004-2007
Table 42 Forecast Sales of Other Pet Food by Type: Volume 2008-2013
Table 43 Forecast Sales of Other Pet Food by Type: Value 2008-2013
Table 44 Forecast Sales of Other Pet Food by Type: % Volume Growth 2008-2013
Table 45 Forecast Sales of Other Pet Food by Type: % Value Growth 2008-2013
PET CARE PRODUCTS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 46 Sales of Pet Care Products by Type: Value 2003-2008
Table 47 Sales of Pet Care Products by Type: % Value Growth 2003-2008
Table 48 Forecast Sales of Pet Care Products by Type: Value 2008-2013
Table 49 Forecast Sales of Pet Care Products by Type: % Value Growth 2008-2013