Current value sales of polishes in Denmark increased by 2% to DKK57 million in 2025. The median disposable income per household in Denmark was DKK418,496 in 2025, in a steady increase from DKK404,250 in 2024, which could have potentially supported the growth in value sales. However, growth is challenged by competition from increasingly advanced formulations of substitutable home care products claiming greater efficacy. Despite experiencing relative economic stability, Danish consumers are price-
Polishes
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In 2025, polishes in Cambodia recorded a retail sales value of KHR8.5 billion, representing a 3% growth from the previous year. This growth can be attributed to the rising median disposable income per household, which reached KHR18.6 milliion in 2025. The increase in household income has enabled consumers to spend more on polishes and other home care products.
In 2025, polishes in the Dominican Republic registered moderate growth in retail sales value, reaching DOP707 million. This growth is primarily attributed to price adjustments rather than an increase in demand volumes, indicating a stagnant market.
Polishes recorded a decline of 7% in retail value sales in 2025, largely due to shifting consumer behaviour and changes in fashion trends, which are weighing negatively on the category's performance. The retail value sales of polishes in Greece was EUR3 million in 2025. Retail volume of polishes also declined from 111 tonnes in 2024 to 99 tonnes in 2025.
In 2025, value sales of polishes in Colombia saw some recovery, driven by the performance of shoe polish, which remains the largest subcategory. The recovery in shoe polish was attributed to innovation and increased private label penetration, with value sales rising robustly. Growth in shoe polish sales is linked to changes in casual fashion trends, as consumers increasingly favour sneakers and casual footwear over traditional leather shoes. As a result, shoe polish companies are investing in de
Polishes sales in Australia remained essentially flat in current value terms in 2025, recording AUD34 million as consumer demand shifted toward convenience-driven formats. Furniture polish remained the largest subcategory with a retail volume of 723 tonnes, supported by its widespread use and established consumer base, though it declined by 2% as consumers turned to multi-purpose cleaners offering similar functionality. Meanwhile, shoe polish remained the best-performing subcategory, rising by 2
In 2025, polishes in Hungary demonstrated resilience and growth in retail value sales, which reached HUF3.9 billion and represented 4% growth on the previous year. Shoe polish was the largest category within polishes, recording retail volume sales of 754 tonnes and generating retail value sales of HUF2.2 billion.
In 2025, the polishes category in Saudi Arabia recorded a retail volume of 3,135 tonnes and retail value sales of SAR157 million, growing by 1% in volume and 4% in value. This growth is largely driven by rising consumer demand for multifunctional products that go beyond polishing and shining to also clean, disinfect, and protect surfaces.
In 2025, the polishes market in India recorded retail sales of INR5.1 billion, representing 4% current value growth on the previous year. This growth was driven by rising urbanisation and increasing disposable incomes, which fuelled demand for premium and multifunctional polish products. The median disposable income per household in India rose in 2025, indicating a growing capacity for consumers to spend on premium products. As a result, brands began to prioritise multifunctional, eco-friendly a
In 2025, both retail value and volumes for polishes continued to decline, consistent with trends observed throughout the review period. All subcategories experienced decreases, with furniture polish remaining the largest category. The overall polishes market in the UK recorded a retail volume of 9.8 million units, representing a 6% decline compared to the previous year, while retail value fell 4% to GBP75.6 million. The drop in shoe polish sales was a key factor contributing to the overall marke
In 2025, the polishes market in Paraguay recorded a retail value of PYG23.8 billion, representing 4% growth from the previous year. Amidst stabilising inflation rates, the median disposable income per household in Paraguay increased from PYG86 million in 2024 to PYG91 million in 2025. This rise in disposable income likely contributed to the growth in the polishes market as consumers had more money to spend on home care products. The growth in the polishes market is also reflective of a broader t
The polishes category in Ethiopia recorded retail value sales of ETB198 million in 2025, representing 9% growth from the previous year, driven by rising household incomes and an expanding urban population that supported greater consumer spending on home maintenance and personal care products. The median disposable income per household reached ETB288,958 in 2025, up from ETB241,520 in 2024, enabling consumers to spend more on products that maintain and enhance their living standards. The urban po
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In 2025, polishes in El Salvador recorded a retail value of USD2 million, representing a 1% growth from the previous year. This growth is notable given the relatively stable performance in recent years. The median disposable income per household has been rising, which has likely contributed to the increased demand for polishes. As households have more disposable income, they are more likely to spend on non-essential items like polishes. The urban population in El Salvador has been steadily incre
In 2025, polishes in Tanzania experienced growth driven by multifunctionality and affordability through smaller pack sizes. The retail value sales for polishes was TZS57 billion in 2025, indicating a steady increase in sales. The median disposable income per household in Tanzania was TZS5,110,450 in 2025, showing a rise from previous years, which likely contributed to the growth in the polishes industry as consumers with higher disposable incomes invested in high-quality furniture and homes requ
In 2025, polishes in Qatar recorded a retail value of QAR7 million, representing a 6% growth from the previous year. This growth can be attributed to the increasing median disposable income per household in Qatar. The rise in disposable income has likely enabled consumers to spend more on household care products, including polishes. The growth of polishes in Qatar outpaced the inflation rate in 2025. This indicates that the demand for polishes is not solely driven by price increases due to infla
In 2025, polishes in Côte d'Ivoire continued its growth trajectory, with a retail value of XOF4,368 million, representing 8% current value growth from 2024. This growth is largely attributed to the increasing median disposable income per household, which reached XOF3,858,488 in 2025. The rising urban population, which reached 17,902,500 in 2025, also contributes to the demand for polishes. The growth in the polishes category is also influenced by the overall economic conditions in Côte d'Ivoire.
In 2025, the polishes category in Honduras recorded a retail value sales of HNL89 million, representing a 5% growth from the previous year. The median disposable income per household in Honduras was HNL168,353 in 2025, up from HNL160,165 in 2024, supporting consumer spending on home maintenance and personal care products such as polishes. Retail volume of polishes marginally declined from 418 in 2024 to 416 tonnes in 2025, with this divergence between volume and value indicating a shift towards
In 2025, polishes in Kuwait recorded a retail value of KWD1.2 million, representing 2% current value growth from the previous year. The median disposable income per household in Kuwait grew to KWD17,045 in 2025, showing a slight increase from the previous year. This rise in disposable income contributed to the steady demand for polishes, as households had more financial flexibility to spend on home care products. The urban population in Kuwait stood at 4,881,300, indicating a large potential ma
In 2025, sales of polishes in Uruguay continued to decline in volume terms, at 2%, albeit at less steep rates of decline than seen in the review period. Meanwhile, value sales maintained marginal positive growth.
In 2025, the polishes category in Croatia saw a 1% decline in retail volume sales, while retail value grew by 4%, reaching EUR7.3 million. This value growth was largely driven by the trend toward multifunctionality, as consumers increasingly preferred all-in-one polishes that combine cleaning, shine, and protection.
The polishes market in Sri Lanka demonstrated robust growth in 2025, with a 20% increase in retail value to LKR311 million, driven by rising median disposable incomes and urbanisation. This growth trajectory is expected to continue, with median disposable incomes forecast to rise to LKR2,353,443 by 2030. The market's attractiveness is enhanced by the growing demand for premium products, particularly in the shoe polish subcategory, which is expected to remain the largest and fastest-growing segme
In 2025, the polishes market in Angola experienced growth driven by a combination of economic recovery and changing consumer habits. The retail value of polishes reached AOA24,990 million, with a growth of 10%. As incomes rose in cities like Luanda, more people invested in home care, boosting demand for polishes.
In 2025, the polishes category in Laos increased to a retail value of LAK16.95 billion, representing 7% growth on the previous year. This growth can be attributed to the increasing median disposable income per household in Laos, which grew from LAK125.9 million in 2024 to LAK138.4 million in 2025. This rise in household income, as well as stabilising inflation rates, likely enabled consumers to spend more on specialised cleaning products such as polishes. The growth in the urban population may a
In 2025, the polishes category in Uganda recorded a retail rsp of UGX48,525 million, representing a 6% growth from the previous year. The growth in median disposable income per household is a significant factor contributing to the performance of the polishes category. As households have more disposable income, they are more likely to spend on non-essential items like polishes. The urban population growth also plays a crucial role, as urban households are more likely to use polishes for their hom
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