Polishes in Chile
Euromonitor International's Polishes in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 23 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Floor polish; Furniture polish; Metal polish; Shoe polish
Table of contents
HOUSEHOLD CARE IN CHILE : MARKET INSIGHT
EXECUTIVE SUMMARY
Household care sales pick up in 2006
Air care gives a dynamic performance
Prices of most products increase
Unilever maintains its lead
Maturity hinders future growth
KEY TRENDS AND DEVELOPMENTS
Increase in working women has consumers looking for convenience
Multinationals likely to continue to increase share
With brand loyalty on the decline, manufacturers step up promotional activities
Following its decline, private label may enjoy a resurgence
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - CHILE
CíA MANUFACTURERA DE ACONCAGUA - HOUSEHOLD CARE - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Cía Manufacturera de Aconcagua: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Cía Manufacturera de Aconcagua: Competitive Position 2006
DIFEM PHARMA SA - HOUSEHOLD CARE - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Difem Pharma SA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Difem Pharma SA: Competitive Position 2006
FH ENGEL SA - HOUSEHOLD CARE - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 FH Engel SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
LABORATORIO BALLERINA LTDA - HOUSEHOLD CARE - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Laboratorio Ballerina Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Laboratorio Ballerina Ltda: Competitive Position 2006
POLISHES IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Polishes by Subsector: Value 2001-2006
Table 12 Sales of Polishes by Subsector: % Value Growth 2001-2006
Table 13 Polishes Company Shares 2002-2006
Table 14 Polishes Brand Shares 2003-2006
Table 15 Forecast Sales of Polishes by Subsector: Value 2006-2011
Table 16 Forecast Sales of Polishes by Subsector: % Value Growth 2006-2011