Polishes in Greece
Euromonitor International's Polishes in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 24 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Floor polish; Furniture polish; Metal polish; Shoe polish
Table of contents
HOUSEHOLD CARE IN GREECE : MARKET INSIGHT
EXECUTIVE SUMMARY
Maturity and stability characterise household care, which is led by laundry care
Environmentally-friendly and hypo-allergenic products gain consumer trust
Greeks mainly trust multinational companies for household care
Penetration of private label products increases
Stability will remain the basic characteristic of household care
KEY TRENDS AND DEVELOPMENTS
Offers and the consuming public
Differences in lifestyle within urban and rural households
Innovative brands are highly appreciated by the Greek public
Environmentally-friendly products will soon determine shares
Private label has increased its penetration
Urbanisation results in less time for household care
Increasing penetration of automatic dishwashers which are not used
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - GREECE
EUREKA HELLAS SA - HOUSEHOLD CARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Eureka Hellas SA: Key Facts
Summary 2 Eureka Hellas SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Eureka Hellas SA: Competitive Position 2006
EUROCHARTIKI SA - HOUSEHOLD CARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Eurochartiki SA: Key Facts
Summary 5 Eurochartiki SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
SARANTIS SA, GROUP - HOUSEHOLD CARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Sarantis Group: Key Facts
Summary 7 Sarantis SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Sarantis SA: Competitive Position 2006
POLISHES IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Polishes by Subsector: Value 2001-2006
Table 12 Sales of Polishes by Subsector: % Value Growth 2001-2006
Table 13 Polishes Company Shares 2002-2006
Table 14 Polishes Brand Shares 2003-2006
Table 15 Forecast Sales of Polishes by Subsector: Value 2006-2011
Table 16 Forecast Sales of Polishes by Subsector: % Value Growth 2006-2011