Polishes in Hungary
Euromonitor International's Polishes in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 26 | Publication date: Jan 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Floor polish; Furniture polish; Metal polish; Shoe polish
Table of contents
HOUSEHOLD CARE IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Most household care products see lower growth in 2007
Increasing demand for convenience among Hungarian consumers
Strong competition stifles value growth potential
Supermarkets and hypermarkets most important distribution channel
Forecast period growth dependent on manufacturers’ efforts
KEY TRENDS AND DEVELOPMENTS
Busy Urban Consumers Seek Convenience
Advertising and Promotional Activity Key to Stimulating Growth
EU Regulations
Restriction Package
Surge in Loan Acquisition
Supermarkets and hypermarkets lead distribution
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
BáBOLNA BIO KFT - HOUSEHOLD CARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bábolna Bio Kft: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Bábolna Bio Kft: Competitive Position 2007
DYMOL KFT - HOUSEHOLD CARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Dymol Kft: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Dymol Kft: Competitive Position 2007
EGYESüLT VEGYI MüVEK RT - HOUSEHOLD CARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Egyesült Vegyi Müvek Rt: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Egyesült Vegyi Müvek Rt: Competitive Position 2007
FELFOLDI POT POURRI KFT - HOUSEHOLD CARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Felfoldi Pot Pourri Kft: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
VOLMIX KFT - HOUSEHOLD CARE - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Volmix Kft: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 olmix Kft: Competitive Position 2007
POLISHES IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Polishes by Subsector: Value 2002-2007
Table 12 Sales of Polishes by Subsector: % Value Growth 2002-2007
Table 13 Polishes Company Shares 2003-2007
Table 14 Polishes Brand Shares 2004-2007
Table 15 Forecast Sales of Polishes by Subsector: Value 2007-2012
Table 16 Forecast Sales of Polishes by Subsector: % Value Growth 2007-2012