Polishes in Italy
Euromonitor International's Polishes in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 51 | Publication date: Aug 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Floor polish; Furniture polish; Metal polish; Shoe polish
Table of contents
HOUSEHOLD CARE IN ITALY : MARKET INSIGHT
EXECUTIVE SUMMARY
Good retail value growth thanks to innovation
Consumers call for efficiency and convenience
Multinationals dominate household care
Supermarkets/hypermarkets leads distribution
New added-value products to drive growth
KEY TRENDS AND DEVELOPMENTS
The threat of an economic downturn
Environmental concerns drive the demand for eco-friendly products
Busier consumers call for convenience and effectiveness
New product development aims to offset commoditisation
The rise of private label
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2001-2006
Table 2 Households 2002-2007
MARKET DATA
Table 3 Sales of Household Care by Sector: Value 2002-2007
Table 4 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 5 Household Care Company Shares 2003-2007
Table 6 Household Care Brand Shares 2004-2007
Table 7 Penetration of Private Label by Sector 2003-2007
Table 8 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 9 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 10 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 11 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ITALY
BOLTON MANITOBA SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bolton Manitoba SpA: Key Facts
Summary 3 Bolton Manitoba SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Bolton Manitoba SpA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Bolton Manitoba SpA: Competitive Position 2007
DECO INDUSTRIE SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Deco Industrie SpA: Key Facts
Summary 7 Deco Industrie SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Deco Industrie SpA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Deco Industrie SpA: Competitive Position 2007
GUABER SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Guaber SpA: Key Facts
Summary 11 Guaber SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Guaber SpA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Guaber SpA: Competitive Position 2007
HENKEL SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Henkel SpA: Key Facts
Summary 15 Henkel SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Henkel SpA: Competitive Position 2007
ITALSILVA SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Italsilva SpA Key Facts
Summary 18 Italsilva SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Italsilva SpA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 20 Italsilva SpA: Competitive Position 2007
PAGLIERI SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Paglieri SpA: Key Facts
Summary 22 Paglieri SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 23 Paglieri SpA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 24 Paglieri SpA: Competitive Position 2007
REALCHIMICA SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Realchimica SpA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 26 Realchimica SpA: Competitive Position 2007
RECKITT BENCKISER ITALIA SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Reckitt Benckiser Italia SpA: Key Facts
Summary 28 Reckitt Benckiser Italia SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 29 Reckitt Benckiser Italia SpA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 30 Reckitt Benckiser Italia SpA: Competitive Position 2007
UNILEVER ITALIA SPA - HOUSEHOLD CARE - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 31 Unilever Italia SpA: Key Facts
Summary 32 Unilever Italia SpA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 33 Unilever Italia SpA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 34 Unilever Italia SpA: Competitive Position 2007
POLISHES IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Polishes by Subsector: Value 2002-2007
Table 13 Sales of Polishes by Subsector: % Value Growth 2002-2007
Table 14 Polishes Company Shares 2003-2007
Table 15 Polishes Brand Shares 2004-2007
Table 16 Forecast Sales of Polishes by Subsector: Value 2007-2012
Table 17 Forecast Sales of Polishes by Subsector: % Value Growth 2007-2012