Polishes in Mexico
Euromonitor International's Polishes in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 44 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Floor polish; Furniture polish; Metal polish; Shoe polish
Table of contents
HOUSEHOLD CARE IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
Household care faces important challenges in a declining economy
Saving changes consumption patterns
Green products become more visible on store shelves
Small purchases through small packaging
Moderate future growth is in sight
KEY TRENDS AND DEVELOPMENTS
The economic recession changes shopping habits
Independent small retailers take away sales from larger retailing formats
Private label gains sales power
Small packaging on the rise
Marketing and promotional activities follow a different approach
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
MARKET DATA
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MEXICO
ALEN DEL NORTE SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alen del Norte SA De CV: Key Facts
Summary 3 Alen del Norte SA De CV: Operational Indicators
Company Background
PRODUCTION
Summary 4 Alen del Norte SA de CV: Production location 2008
Competitive Positioning
Summary 5 Alen del Norte SA de CV: Competitive Position 2008
COLGATE-PALMOLIVE DE MéXICO SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Colgate-Palmolive SA de CV Key Facts
Summary 7 Colgate-Palmolive SA de CV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Summary Colgate-Palmolive SA de CV: Competitive Position 2008
EL OSO SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 9 El Oso SA de CV: Key Facts
Summary 10 EL OSO SA DE CV: Operational Indicators
Company Background
Production
Summary 11 EL OSO SA DE CV: Production Statistics 2008
Competitive Positioning
Summary 12 Summary El Oso SA de CV: Competitive Position 2008
FáBRICA DE JABóN LA CORONA SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Fábrica de Jabón La Corona SA de CV: Key Facts
Summary 14 Fabrica de Jabón La Corona SA de CV : Operational Indicators
Company Background
Production
Summary 15 Fabrica de Jabón la Corona SA de CV: Production Statistics 2007
Competitive Positioning
Summary 16 Fabrica de Jabón La Corona SA de CV Competitive Position 2008
HENKEL MEXICANA SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Henkel Mexicana SA de CV: Key Facts
Summary 18 Henkel Mexicana SA de CV Operational Indicators
Company Background
Production
Summary 19 Henkel Mexicana SA de CV Production Locations 2008
Competitive Positioning
Summary 20 Henkel Mexicana SA de CV: Competitive Position 2008
INDUSTRIAS H24 SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Industrias H24 SA de CV: Key Facts
Summary 22 Industrias H24 SA de CV: Operational Indicators
Company Background
Production
Summary 23 Industrias H24 SA de CV: Production Statistics 2008
Competitive Positioning
Summary 24 Industrias H24 SA de CV: Competitive Position 2008
PROCTER & GAMBLE DE MéXICO SA DE CV - HOUSEHOLD CARE - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Procter & Gamble de Mexico SA de CV: Key Facts
Summary 26 Procter & Gamble de Mexico SA de CV: Operational Indicators
Company Background
Production
Summary 27 Procter & Gamble de Mexico SA de CV: Production Statistics 2007
Competitive Positioning
Summary 28 Procter & Gamble de Mexico SA de CV: Competitive Position 2008
POLISHES IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Polishes by Subsector: Value 2003-2008
Table 12 Sales of Polishes by Subsector: % Value Growth 2003-2008
Table 13 Polishes Company Shares 2004-2008
Table 14 Polishes Brand Shares 2005-2008
Table 15 Forecast Sales of Polishes by Subsector: Value 2008-2013
Table 16 Forecast Sales of Polishes by Subsector: % Value Growth 2008-2013