Polishes in Norway
Euromonitor International's Polishes in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 31 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Floor polish; Furniture polish; Metal polish; Shoe polish
Table of contents
HOUSEHOLD CARE IN NORWAY : MARKET INSIGHT
EXECUTIVE SUMMARY
Norwegians opt for innovative and time saving cleaning solutions
Many significant launches drove the market in 2006
The ‘untouchable’ Lilleborg
Supermarkets/hypermarkets and discounters control sales
A bright future is envisaged for household care
KEY TRENDS AND DEVELOPMENTS
Household consumption remains strong
Domestic giant Lilleborg versus the others
Private label is here to stay
Summary 1 Key Private Label Product Ranges in Norway
Norwegians are loyal traditionalists
Norwegians spend little time on household care
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - NORWAY
JENSEN & CO AS - HOUSEHOLD CARE - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Jensen & Co AS: Key Facts
Summary 3 Jensen & Co AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Jensen & Co AS: Competitive Position 2006
KIRK AS - HOUSEHOLD CARE - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Kirk AS: Key Facts
Summary 6 Kirk AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Kirk AS: Competitive Position 2006
KREFTING & CO AS - HOUSEHOLD CARE - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Krefting & Co AS: Key Facts
Summary 9 Krefting & Co AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Krefting & Co AS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Krefting & Co AS: Competitive Position 2006
LILLEBORG AS - HOUSEHOLD CARE - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Lilleborg AS: Key Facts
Summary 13 Lilleborg AS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Lilleborg AS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Lilleborg AS: Competitive Position 2006
POLISHES IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Polishes by Subsector: Value 2001-2006
Table 12 Sales of Polishes by Subsector: % Value Growth 2001-2006
Table 13 Polishes Company Shares 2002-2006
Table 14 Polishes Brand Shares 2003-2006
Table 15 Forecast Sales of Polishes by Subsector: Value 2006-2011
Table 16 Forecast Sales of Polishes by Subsector: % Value Growth 2006-2011