Polishes in Romania
Euromonitor International's Polishes in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 28 | Publication date: Nov 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Floor polish; Furniture polish; Metal polish; Shoe polish
Table of contents
HOUSEHOLD CARE IN ROMANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Good performance fuelled by economic growth
Rising disposable incomes fuel demand for quality products
Procter & Gamble retains leadership
Increasing importance of large retailers
Lower forecast period growth due to declining consumption
KEY TRENDS AND DEVELOPMENTS
Rising purchasing power resulting in changing purchasing habits
Increasing demand for specialised products
Multinationals continue to dominate sales
Large retailers continue to perform well
Advertising supports sales
Rural areas offer strong growth potential
Increasing penetration of automatic washing machines
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 7 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 8 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 9 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ROMANIA
FARMEC SA - HOUSEHOLD CARE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Farmec SA: Key Facts
Summary 3 Farmec SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Farmec SA: Competitive Position 2008
INTERSTAR CHIM SA - HOUSEHOLD CARE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Interstar Chim SA]: Key Facts
Summary 6 Interstar Chim SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Interstar Chim SA: Competitive Position 2008
SAFILAR SA - HOUSEHOLD CARE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Safilar SA: Key Facts
Summary 9 Safilar SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 Safilar SA: Competitive Position 2008
SARANTIS ROMANIA SA - HOUSEHOLD CARE - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sarantis Romania SA: Key Facts
Summary 12 Sarantis Romania SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Sarantis Romania SA: Competitive Position 2008
POLISHES IN ROMANIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 10 Sales of Polishes by Subsector: Value 2003-2008
Table 11 Sales of Polishes by Subsector: % Value Growth 2003-2008
Table 12 Polishes Company Shares 2004-2008
Table 13 Polishes Brand Shares 2005-2008
Table 14 Forecast Sales of Polishes by Subsector: Value 2008-2013
Table 15 Forecast Sales of Polishes by Subsector: % Value Growth 2008-2013