Polishes in Venezuela
Euromonitor International's Polishes in Venezuela market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 31 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Floor polish; Furniture polish; Metal polish; Shoe polish
Table of contents
HOUSEHOLD CARE IN VENEZUELA : MARKET INSIGHT
EXECUTIVE SUMMARY
Household care products sees strong gains in a high inflation environment
Dishwashing products experiences the highest growth
Colgate-Palmolive CA leads the household care market
Supermarkets/hypermarkets remains the most important retail channel
Household care products to continue its growth over the forecast period
KEY TRENDS AND DEVELOPMENTS
Household care market flooded with new product innovations
Value added products fuel sales in laundry care
Procter & Gamble and Colgate-Palmolive compete for market supremacy
Packaging changes to adapt to consumer needs
Supermarkets/hypermarkets remains the top retail channel in household care
MARKET INDICATORS
Table 1 Households 2002-2007
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2002-2007
Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
Table 4 Household Care Company Shares 2003-2007
Table 5 Household Care Brand Shares 2004-2007
Table 6 Penetration of Private Label by Sector 2003-2007
Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - VENEZUELA
BETTER HOME PRODUCTS CA - HOUSEHOLD CARE - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Better Home Products CA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Better Home Products CA: Competitive Position 2007
FULLER INTERAMERICANA CA - HOUSEHOLD CARE - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Fuller Interamericana CA: Key Facts
Summary 5 Fuller Interamericana CA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Fuller Interamericana CA: Competitive Position 2007
OSIRIS CA - HOUSEHOLD CARE - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Osiris CA: Key Facts
Summary 8 Osiris CA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Osiris CA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 10 Osiris CA: Competitive Position 2007
SERVIQUIM CA - HOUSEHOLD CARE - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Serviquim CA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Serviquim CA: Competitive Position 2007
TRACKER AGRO INDUSTRIAL CA - HOUSEHOLD CARE - VENEZUELA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Tracker Agro Industrial CA: Key Facts
Summary 14 Tracker Agro Industrial CA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Tracker Agro Industrial CA: Competitive Position 2007
POLISHES IN VENEZUELA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Polishes by Subsector: Value 2002-2007
Table 12 Sales of Polishes by Subsector: % Value Growth 2002-2007
Table 13 Polishes Company Shares 2003-2007
Table 14 Polishes Brand Shares 2004-2007
Table 15 Forecast Sales of Polishes by Subsector: Value 2007-2012
Table 16 Forecast Sales of Polishes by Subsector: % Value Growth 2007-2012