Polishes in the US
Euromonitor International's Polishes in the US market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes, company and brand shares, distribution and pricing data.
Tables: 36 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Floor polish; Furniture polish; Metal polish; Shoe polish
Table of contents
HOUSEHOLD CARE IN THE US : MARKET INSIGHT
EXECUTIVE SUMMARY
Mature categories limit growth potential
Green Works proves that consumers want to go green
Procter & Gamble dominance leads to market exits
Consumers overwhelmingly choose supermarkets
Limited recovery expected
KEY TRENDS AND DEVELOPMENTS
Growing concern for the environment
Impact of chemicals causes safety concerns
Private label gains, but not at the expense of market leader Procter & Gamble
Consumers seek easy cleaning options
Stay at home consumers offer room for household care growth
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - USA
CHURCH & DWIGHT CO INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Church & Dwight Co Inc: Key Facts
Summary 3 Church & Dwight Co Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Church & Dwight Co Inc: Competitive Position 2008
CLOROX CO, THE - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 The Clorox Co: Key Facts
Summary 6 The Clorox Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 The Clorox Co: Competitive Position 2008
METHOD PRODUCTS INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Method Products Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
PROCTER & GAMBLE CO, THE - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 The Procter & Gamble Co: Key Facts
Summary 10 The Procter & Gamble Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 The Procter & Gamble Co: Competitive Position 2008
RECKITT BENCKISER INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Reckitt Benckiser Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Reckitt Benckiser Inc: Competitive Position 2008
SC JOHNSON & SON INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 SC Johnson & Son Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 SC Johnson & Son Inc: Competitive Position 2008
SEVENTH GENERATION INC - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Seventh Generation Inc: Key Facts
Summary 17 Seventh Generation Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
WD-40 CO - HOUSEHOLD CARE - USA
STRATEGIC DIRECTION
KEY FACTS
Summary 18 WD-40 Co: Key Facts
Summary 19 WD-40 Co: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 20 WD-40 Co: Competitive Position 2008
POLISHES IN THE US
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Polishes by Subsector: Value 2003-2008
Table 12 Sales of Polishes by Subsector: % Value Growth 2003-2008
Table 13 Polishes Company Shares 2004-2008
Table 14 Polishes Brand Shares 2005-2008
Table 15 Forecast Sales of Polishes by Subsector: Value 2008-2013
Table 16 Forecast Sales of Polishes by Subsector: % Value Growth 2008-2013