Power to the Consumer: How Web Technology Is Influencing Behaviour
Euromonitor International's Power to the Consumer: How Web Technology Is Influencing Behaviour Strategy Briefings is a series of reports that alert you to global trends predicted to influence consumer markets. They offer insight to changing market conditions and the opportunities and challenges companies need to consider to maintain a competitive advantage
Chapters: 8 | Tables: 23 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
Table of contents
EXECUTIVE SUMMARY
KEY DRIVERS
Chart 1 Top 10 Countries by Number of Internet Users 2007
WEB TRENDS
Chart 2 Web 2.0 Applications and Features 2008
INTERNET RETAILING TRENDS
Chart 3 Top 10 Internet Retailing Sectors by Sales 2008
OUTLOOK
Summary 1 Opportunities for Consumers and Companies
INTRODUCTION
Summary 2 Web 2.0 Terms and Definitions
DRIVERS
IMPACT OF CREDIT CRUNCH
Economic situation
Table 1 Real GDP Growth in Selected Markets 2003-2008
RETAIL SALES
Table 2 Total Retail Sales and Growth by Market 2003/2008
INTERNET USAGE
Table 3 Number of Internet Users by Country 2002/2007
THE DEVELOPMENT OF WEB 2.0
Allowing users to generate content
Chinese have embraced Web 2.0 technology
Social commerce
Summary 3 Features of Web 2.0
MOBILE PHONE PENETRATION
Internet on the move
A must-have for teens
Table 4 Mobile Telephone Subscribers by Country 2002/2007
TRENDS TOWARDS COCOONING
Mobile cocooning
WEB TRENDS
ELECTRONIC MESSAGING
SEARCH ENGINES
Searchers by region
Table 5 Internet Searchers by Region, August 2007
Search subjects
Leading search engines
Table 6 Most Popular Search Engines, August 2007
The move towards data-mining
BLOGGING
Lines blurring between blog and social media
Table 7 Most Trusted Advertising Method
Types of blog
Summary 4 Top 10 Blogs of 2007
Blogger characteristics
Table 8 Characteristics of Bloggers by Region 2008
Table 9 Bloggers by Type 2008
Size of the blogging market
Twittering
Podcasting and video sharing
ON-LINE COMMUNITIES
A diverse concept
Review forums
Collaborative works
Social networking communities
Table 10 Worldwide User Numbers for Social Networking Websites
Table 11 World Region Profiles for Leading Social Network Sites 2007
ON-LINE ENTERTAINMENT
Downloading music and films
Table 12 Number of Cinema Trips Per Capita in Selected Markets 2002/2007
Gaming
ON-LINE SHOPPING TRENDS
MARKET TRENDS
By sector
Table 13 Internet Shopping Sales by Sector 2003/2008
By country
Table 14 Internet Shopping Sales in Selected Markets 2003/2008
Table 15 Internet Shopping as a % Total Retail Sales by Market 2003/2008
E-COMMERCE 2.0
Lines blurring between shopping and social networking
ADVANCES IN PAYMENT SYSTEMS
Targeting the “unbanked” segment
M-COMMERCE
Anytime, anywhere
COMPARISON SHOPPING SITES
How they work
History
How they make money
Summary 5 International Price Comparison Websites 2008
E-TRAVEL
Overview
Market size
Table 16 Travel Retail On-line Sales 2002/2007
ON-LINE LOBBYING
Pressure to improve CSR
Boycotting
INDUSTRY RESPONSE
INTERACTIVE ADVERTISING
Advertising shifts from off-line to on-line
Swiffer achieves fame on YouTube
Dove gets women to create advertisements
Baskin-Robbins targets moms
Hallmark creates design opportunities
VIRAL MARKETING
The value of WOM
Web 2.0 facilitates I-WOM
How do viral campaigns work?
Targeting kids and parents
USE OF SOCIAL NETWORKING SITES
Group force
Companies still steering clear for the most part
Users’ lists give insight into consumer preferences
Young people targeted on YouTube
BLOGGING
Using blogs to boost corporate image
Coca-Cola remains vigilant
Wal-Mart collaborates with bloggers
Employing personal bloggers
Measuring web chat
MOBILE MARKETING
CSR
Companies under scrutiny
Disclosure is key
Retailers join the fray
Carbon offsetting
Greenwashing
Buying into the green movement
FUTURE OUTLOOK
TRENDS TO WATCH
Economies to remain depressed in short term
Consumers will become more cocooned than ever
From Web 2.0 to Web 3.0
Chart 4 The Three Phases of the Web
Blogging will reach the masses
All set to twitter
Companies to become open to dialogue
More interaction with consumers
Growing sophistication of mobile phone technology
FORECASTS
Internet users
Table 17 Forecast Number of Internet Users by Country 2007/2012
Internet retailing
Table 18 Forecast On-line Shopping Sales in Selected Markets 2008/2013