Procter
Hot Drinks

Procter & Gamble Co, The

Euromonitor International's company profile, Procter & Gamble Co, The offers detailed strategic analysis of the company's business, examining its performance in the hot drinks market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

Chapters: 5  |  Tables: 15  |  Publication date: Jan 2008
Cost: 
GBP195.00

Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

GROWTH STRATEGY AND PROSPECTS IN HOT DRINKS

CORE BUSINESSES

GROWTH OPPORTUNITIES

Developing markets offer huge potential in coffee but Procter & Gamble not willing to expand

Fresh coffee key in Russia; instant coffee main growth category in India, China and Brazil

International expansion would require huge investment from Procter & Gamble

Dunkin' Donuts deals offers only real prospect of non-domestic growth (and a slim one at that)

LIMITED POTENTIAL

Procter & Gamble must squeeze growth out of downbeat US coffee market

Procter & Gamble focuses on premium coffee but potential rewards are limited

Coffee pods offer little relief for Procter & Gamble in the US

Expansion of ethical coffee range holds potential

Healthy drinking tea could help offset mass-market coffee slump for Procter & Gamble

Table 1 Procter & Gamble Co, The: Hot Drinks World Sector Sales Performance by Value 2006

Table 2 Procter & Gamble Co, The: Hot Drinks Regional Sales Performance by Value 2006

Table 3 Procter & Gamble Co, The: World Shares & Rankings in Hot Drinks by Sector 2005-2006

Table 4 Procter & Gamble Co, The: World & Regional Shares in Hot Drinks by Sector 2006

CORPORATE OVERVIEW

PROCTER & GAMBLE CO, THE

Summary 1 Procter & Gamble Co, The: Key Facts

PRODUCTION AND DISTRIBUTION

BRAND ASSESSMENT

FOLGERS

MILLSTONE

Table 5 Procter & Gamble Co, The: Folgers World Shares & Rankings in Hot Drinks by Sector 2005-2006

Table 6 Procter & Gamble Co, The: Folgers Regional Shares in Hot Drinks by Sector 2006

Table 7 Procter & Gamble Co, The: Millstone World Shares & Rankings in Hot Drinks by Sector 2005-2006

Table 8 Procter & Gamble Co, The: Millstone Regional Shares in Hot Drinks by Sector 2006

APPENDICES

FINANCIAL SUMMARY

Table 9 Procter & Gamble Co, The: Financial Summary 2003-2007

COMPANY BACKGROUND

Summary 2 Procter & Gamble Co, The: Historical Development

Summary 3 Procter & Gamble Co, The: Subsidiaries 2006

Summary 4 Procter & Gamble Co, The: Hot Drinks Brands 2006

Summary 5 Procter & Gamble Co, The: Company Locations

Summary 6 Procter & Gamble Co, The: Websites

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