Procter & Gamble Co, The
Euromonitor International's company profile, Procter & Gamble Co, The offers detailed strategic analysis of the company's business, examining its performance in the packaged food market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 6 | Tables: 15 | Publication date: Feb 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS IN PACKAGED FOOD
CORE BUSINESSES
Strong competition from nuts and fruit snacks in Western Europe
New brand extension set for nationwide US roll-out in spring 2008
Damaged reputation in Asia-Pacific will take a toll on sales
GROWTH OPPORTUNITIES
Can Pringles's latest health and wellness initiatives spur growth?
LIMITED POTENTIAL
Medicated confectionery set for steady if uninspiring growth
Table 1 Procter & Gamble Co, The: Packaged Food World Sector Sales Performance 2006
Table 2 Procter & Gamble Co, The: Packaged Food Regional Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Develop faster-growing, higher-margin businesses
Accelerate growth in emerging markets
Share expansion in the low-end market
OWNERSHIP EVENTS
Pringles on the auction block
Table 3 Procter & Gamble Co, The: World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 4 Procter & Gamble Co, The: World and Regional Shares in Packaged Food by Sector 2006
COMPANY STRUCTURE
PROCTER & GAMBLE CO, THE
Summary 1 Procter & Gamble Co, The: Packaged Food Key Facts
PRODUCTION AND DISTRIBUTION
Gillette integration nears completion; wider geographic base creates complexity
Streamlined manufacturing: developed nations overtaken by low-cost countries
Research and development strategy creates savings, but raw material costs rise
BRAND ASSESSMENT
BRAND STRATEGY
Global branding, local execution
Extensive marketing support
Innovation central to growth
PRINGLES
VICKS
Table 5 Procter & Gamble Co, The: Pringles World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 6 Procter & Gamble Co, The: Pringles Regional Shares in Packaged Food by Sector 2006
Table 7 Procter & Gamble Co, The: Vicks World Shares & Rankings in Packaged Food by Sector 2005-2006
Table 8 Procter & Gamble Co, The: Vicks Regional Shares in Packaged Food by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 9 Procter & Gamble Co, The: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 2 Procter & Gamble Co, The: Historical Development
Summary 3 Procter & Gamble Co, The: Subsidiaries 2006
Summary 4 Procter & Gamble Co, The: Packaged Food Brands 2006
Summary 5 Procter & Gamble Co, The: Company Locations
Summary 6 Procter & Gamble Co, The: Websites