Qantas Airways Ltd

Euromonitor International's company profile, Qantas Airways Ltd offers detailed strategic analysis of the company's business, examining its performance in the travel and tourism market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Table of contents

STRATEGIC EVALUATION

SWOT ANALYSIS

Strengths

Weaknesses

Opportunities

Threats

12 MONTH HIGHLIGHTS

2007-2008

PROSPECTS

CORE BUSINESSES

Air passenger transportation

Marketing appeal

GROWTH OPPORTUNITIES

Emerging markets

Frequent Flyer programme

LIMITED POTENTIAL

Table 1 Qantas Airways Ltd: World Sector Sales Performance 2007

Table 2 Qantas Airways Ltd: Air Regional Sales Performance 2007

COMPANY STRATEGY

STRATEGIC OBJECTIVES AND CHALLENGES

Competition and higher costs

OWNERSHIP EVENTS

Oneworld alliance

Code share agreements

Table 3 Qantas Airways Ltd: World Shares & Rankings in Travel & Tourism by Sector 2006-2007

Table 4 Qantas Airways Ltd: World & Regional Shares in Travel & Tourism by Sector 2007

COMPANY STRUCTURE

QANTAS AIRWAYS LTD

Summary 1 Qantas Airways Ltd: Travel & Tourism Key Facts

PRODUCTION AND DISTRIBUTION

BRAND ASSESSMENT

BRAND STRATEGY

QANTAS

QANTASLINK

JETSTAR

APPENDICES

FINANCIAL SUMMARY

Table 5 Qantas Airways Ltd: Financial Summary 2003-2007

COMPANY BACKGROUND

Summary 2 Qantas Airways Ltd: Historical Development

Summary 3 Qantas Airways Ltd: Subsidiaries 2007

Summary 4 Qantas Airways Ltd: Travel & Tourism Brands 2007

Summary 5 Qantas Airways Ltd: Company Locations

Summary 6 Qantas Airways Ltd: Websites

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