Qantas Airways Ltd
Euromonitor International's company profile, Qantas Airways Ltd offers detailed strategic analysis of the company's business, examining its performance in the travel and tourism market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 7 | Tables: 11 | Publication date: Jan 2009
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
12 MONTH HIGHLIGHTS
2007-2008
PROSPECTS
CORE BUSINESSES
Air passenger transportation
Marketing appeal
GROWTH OPPORTUNITIES
Emerging markets
Frequent Flyer programme
LIMITED POTENTIAL
Table 1 Qantas Airways Ltd: World Sector Sales Performance 2007
Table 2 Qantas Airways Ltd: Air Regional Sales Performance 2007
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Competition and higher costs
OWNERSHIP EVENTS
Oneworld alliance
Code share agreements
Table 3 Qantas Airways Ltd: World Shares & Rankings in Travel & Tourism by Sector 2006-2007
Table 4 Qantas Airways Ltd: World & Regional Shares in Travel & Tourism by Sector 2007
COMPANY STRUCTURE
QANTAS AIRWAYS LTD
Summary 1 Qantas Airways Ltd: Travel & Tourism Key Facts
PRODUCTION AND DISTRIBUTION
BRAND ASSESSMENT
BRAND STRATEGY
QANTAS
QANTASLINK
JETSTAR
APPENDICES
FINANCIAL SUMMARY
Table 5 Qantas Airways Ltd: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 2 Qantas Airways Ltd: Historical Development
Summary 3 Qantas Airways Ltd: Subsidiaries 2007
Summary 4 Qantas Airways Ltd: Travel & Tourism Brands 2007
Summary 5 Qantas Airways Ltd: Company Locations
Summary 6 Qantas Airways Ltd: Websites