RTD Coffee in Romania
Euromonitor International's RTD Coffee in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 46 | Publication date: Aug 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Table of contents
SOFT DRINKS IN ROMANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growing incomes sustain the good performance of soft drinks
Indisputable leadership retained by carbonates and bottled water
Functional drinks and RTD tea benefit from changing lifestyles
Coca-Cola remains leading manufacturer
Performance fuelled by rapid expansion of multinational retailers, but independents remain dominant
EU accession expected to stimulate growth in coming years
KEY TRENDS AND DEVELOPMENTS
Improving purchasing power directly impacted on market growth
Expansion of multinational retailers contributed to soft drinks performance
Strong competition, responsible for new launches and overall growth
EU accession to accelerate changes in lifestyle and consumption habits
MARKET INDICATORS
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2001-2006
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2001-2006
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2001-2006
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2001-2006
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2006
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2006
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2006
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2001-2006
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2001-2006
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2001-2006
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2001-2006
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2002-2006
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2006
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2002-2006
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2006
Table 17 Company Shares of Off-trade Soft Drinks by Value 2002-2006
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2003-2006
Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2006
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2006-2011
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2006-2011
Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2006-2011
Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2006-2011
APPENDIX
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2001-2006
Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2001-2006
Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2002-2006
Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2006
Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2002-2006
Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2006
Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2002-2006
Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2003-2006
Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2006-2011
Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2006-2011
Institutional Bottled Water Sales
Table 38 Sales of Bottled Water to Institutional Channel 2001-2006
Published Data Comparisons
DEFINITIONS
LOCAL COMPANY PROFILES - ROMANIA
EUROPEAN DRINKS SA - SOFT DRINKS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 European Drinks SA: Key Facts
Summary 3 European Drinks SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 European Drinks SA: Competitive Position 2006
ROMAQUA GROUP SA - SOFT DRINKS - ROMANIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Romaqua Group SA: Key Facts
Summary 6 Romaqua Group SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Romaqua Group SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Romaqua Group SA: Competitive Position 2006
RTD COFFEE IN ROMANIA
HEADLINES
TRENDS