RTD Tea in Austria
Euromonitor International's RTD Tea in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of volume and value market sizes including on-trade and off-trade, company and brand shares, distribution and pricing data.
Tables: 71 | Publication date: May 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Carbonated RTD tea; Still RTD tea
Table of contents
SOFT DRINKS IN AUSTRIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Natural products drive sales in soft drinks in 2008
Healthy growth in terms of both volume and value
Domestic players lead, global players follow
Off-trade channel dominates distribution of soft drinks
Fair performance expected for soft drinks over the forecast period
KEY TRENDS AND DEVELOPMENTS
Health and Wellness Trend Prevails in Soft Drinks
Growing Influence of Private Label
Growing Demand for Convenience and Added Value
New Product Launches Drive Sales
Growing Importance of Advertising
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
Table 20 Penetration of Private Label by Sector by Value 2003-2008
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
APPENDIX
FOUNTAIN SALES IN AUSTRIA
TRENDS
SECTOR DATA
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRIA
PFANNER GETRäNKE GMBH, HERMANN - SOFT DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Hermann Pfanner Getränke GmbH: Key Facts 2008
Summary 3 Hermann Pfanner Getränke GmbH: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Hermann Pfanner Getränke GmbH: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 Hermann Pfanner Getränke GmbH: Competitive Position 2008
RAUCH FRUCHTSäFTE GMBH - SOFT DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Rauch Fruchtsäfte GmbH: Key Facts 2008
Summary 7 Rauch Fruchtsäfte GmbH: Operational Indicators 2008
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Rauch Fruchtsäfte GmbH: Competitive Position 2008
SPITZ GESMBH, S - SOFT DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 9 S Spitz GesmbH: Key Facts 2008
Summary 10 S Spitz GesmbH: Operational Indicators 2008
COMPANY BACKGROUND
PRODUCTION
Summary 11 Spitz GesmbH, S: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 12 S Spitz GesmbH: Competitive Position 2008
STARZINGER GMBH & CO KG - SOFT DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Starzinger GmbH & Co KG: Key Facts 2008
COMPANY BACKGROUND
PRODUCTION
Summary 14 Starzinger GmbH & Co KG: Production Statistics 2008
COMPETITIVE POSITIONING
Table 40 Summary3 Starzinger GmbH & Co KG: Competitive Position 2008
VöSLAUER HEILQUELLEN-VERWERTUNG AG - SOFT DRINKS - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Vöslauer Heilquellen-Verwertung AG: Key Facts 2008
Summary 16 Vöslauer Heilquellen-Verwertung AG: Operational Indicators 2008
COMPANY BACKGROUND
PRODUCTION
Summary 17 Vöslauer Heilquellen-Verwertung AG: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 18 Vöslauer Heilquellen-Verwertung AG: Competitive Position 2008
RTD TEA IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Off-trade Sales of RTD Tea by Subsector: Volume 2003-2008
Table 42 Off-trade Sales of RTD Tea by Subsector: Value 2003-2008
Table 43 Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2003-2008
Table 44 Off-trade Sales of RTD Tea by Subsector: % Value Growth 2003-2008
Table 45 Leading Flavours for RTD Tea: % Volume Breakdown 2005-2008
Table 46 Company Shares of RTD Tea by Off-trade Volume 2004-2008
Table 47 Brand Shares of RTD Tea by Off-trade Volume 2005-2008
Table 48 Company Shares of RTD Tea by Off-trade Value 2004-2008
Table 49 Brand Shares of RTD Tea by Off-trade Value 2005-2008
Table 50 Forecast Off-trade Sales of RTD Tea by Subsector: Volume 2008-2013
Table 51 Forecast Off-trade Sales of RTD Tea by Subsector: Value 2008-2013
Table 52 Forecast Off-trade Sales of RTD Tea by Subsector: % Volume Growth 2008-2013
Table 53 Forecast Off-trade Sales of RTD Tea by Subsector: % Value Growth 2008-2013