Reckitt
Household Care

Reckitt Benckiser Plc

Euromonitor International's company profile, Reckitt Benckiser Plc offers detailed strategic analysis of the company's business, examining its performance in the household care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .

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Tables: 19  |  Publication date: Jan 2007
Cost: 
GBP195.00

Table of contents

HOUSEHOLD CARE : MARKET INSIGHT

STRATEGIC EVALUATION

SWOT Analysis

Prospects for the Household Care Business

Table 1 Reckitt Benckiser Plc: World Sector Sales Performance 2005

Table 2 Reckitt Benckiser Plc: Household Care Regional Sales Performance 2005

CORPORATE OVERVIEW

Strategic Objectives and Challenges

Operational and Distribution Strategies

Ownership Events

Summary 1 Reckitt Benckiser Plc: Key Facts

PERFORMANCE BY REGION AND BY SECTOR

Household Care Market Assessment

Laundry Care

Surface Care

Dishwashing Products

Air Care

Polishes

Toilet Care Products

Insecticides

Chlorine Bleach

Table 3 Reckitt Benckiser Plc: World Shares & Rankings in Household Care by Sector 2004-2005

Table 4 Reckitt Benckiser Plc: World and Regional Shares in Household Care by Sector 2005

BRAND ASSESSMENT

Brand Strategy

Air Wick

Finish

Harpic

Lysol

Table 5 Reckitt Benckiser Plc: Air Wick World Shares & Rankings in Household Care by Sector 2004-2005

Table 6 Reckitt Benckiser Plc: Air Wick Regional Shares in Household Care by Sector 2005

Table 7 Reckitt Benckiser Plc: Finish World Shares & Rankings in Household Care by Sector 2004-2005

Table 8 Reckitt Benckiser Plc: Finish Regional Shares in Household Care by Sector 2005

Table 9 Reckitt Benckiser Plc: Harpic World Shares & Rankings in Household Care by Sector 2004-2005

Table 10 Reckitt Benckiser Plc: Harpic Regional Shares in Household Care by Sector 2005

Table 11 Reckitt Benckiser Plc: Lysol World Shares & Rankings in Household Care by Sector 2004-2005

Table 12 Reckitt Benckiser Plc: Lysol Regional Shares in Household Care by Sector 2005

APPENDICES

Financial Summary

Table 13 Reckitt Benckiser Plc: Financial Summary 2001-2005

Company Background

Summary 2 Reckitt Benckiser Plc: Historical Development

Summary 3 Reckitt Benckiser Plc: Subsidiaries 2005

Summary 4 Reckitt Benckiser Plc: Household Care Brands 2005

Summary 5 Reckitt Benckiser Plc: Company Locations

Summary 6 Reckitt Benckiser Plc: Websites

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