Reckitt Benckiser Plc
Euromonitor International's company profile, Reckitt Benckiser Plc offers detailed strategic analysis of the company's business, examining its performance in the household care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Tables: 19 | Publication date: Jan 2007
Table of contents
HOUSEHOLD CARE : MARKET INSIGHT
STRATEGIC EVALUATION
SWOT Analysis
Prospects for the Household Care Business
Table 1 Reckitt Benckiser Plc: World Sector Sales Performance 2005
Table 2 Reckitt Benckiser Plc: Household Care Regional Sales Performance 2005
CORPORATE OVERVIEW
Strategic Objectives and Challenges
Operational and Distribution Strategies
Ownership Events
Summary 1 Reckitt Benckiser Plc: Key Facts
PERFORMANCE BY REGION AND BY SECTOR
Household Care Market Assessment
Laundry Care
Surface Care
Dishwashing Products
Air Care
Polishes
Toilet Care Products
Insecticides
Chlorine Bleach
Table 3 Reckitt Benckiser Plc: World Shares & Rankings in Household Care by Sector 2004-2005
Table 4 Reckitt Benckiser Plc: World and Regional Shares in Household Care by Sector 2005
BRAND ASSESSMENT
Brand Strategy
Air Wick
Finish
Harpic
Lysol
Table 5 Reckitt Benckiser Plc: Air Wick World Shares & Rankings in Household Care by Sector 2004-2005
Table 6 Reckitt Benckiser Plc: Air Wick Regional Shares in Household Care by Sector 2005
Table 7 Reckitt Benckiser Plc: Finish World Shares & Rankings in Household Care by Sector 2004-2005
Table 8 Reckitt Benckiser Plc: Finish Regional Shares in Household Care by Sector 2005
Table 9 Reckitt Benckiser Plc: Harpic World Shares & Rankings in Household Care by Sector 2004-2005
Table 10 Reckitt Benckiser Plc: Harpic Regional Shares in Household Care by Sector 2005
Table 11 Reckitt Benckiser Plc: Lysol World Shares & Rankings in Household Care by Sector 2004-2005
Table 12 Reckitt Benckiser Plc: Lysol Regional Shares in Household Care by Sector 2005
APPENDICES
Financial Summary
Table 13 Reckitt Benckiser Plc: Financial Summary 2001-2005
Company Background
Summary 2 Reckitt Benckiser Plc: Historical Development
Summary 3 Reckitt Benckiser Plc: Subsidiaries 2005
Summary 4 Reckitt Benckiser Plc: Household Care Brands 2005
Summary 5 Reckitt Benckiser Plc: Company Locations
Summary 6 Reckitt Benckiser Plc: Websites