Red Bull GmbH
Euromonitor International's company profile, Red Bull GmbH offers detailed strategic analysis of the company's business, examining its performance in the soft drinks market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 5 | Tables: 18 | Publication date: May 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
GROWTH STRATEGIES AND FUTURE PROSPECTS
CORE BUSINESSES
Innovation to drive growth
Growing competition in key markets
GROWTH OPPORTUNITIES
Diversification of the offer
Developing the consumer base
Geographic expansion
LIMITED POTENTIAL
Intensification of competition
An unhealthy image
Onus on marketing
Constraints on growth in Asia-Pacific
Table 1 Red Bull GmbH: Soft Drinks World Sector Sales Performance by Volume 2007
Table 2 Red Bull GmbH: Soft Drinks World Sector Sales Performance by Value 2007
Table 3 Red Bull GmbH: Soft Drinks Regional Sales Performance by Volume 2007
Table 4 Red Bull GmbH: Soft Drinks Regional Sales Performance by Value 2007
Table 5 Red Bull GmbH: World Shares & Rankings in Soft Drinks by Sector by Volume 2006-2007
Table 6 Red Bull GmbH: World Shares & Rankings in Soft Drinks by Sector by Value 2006-2007
Table 7 Red Bull GmbH: World and Regional Shares in Soft Drinks by Sector by Volume 2007
Table 8 Red Bull GmbH: World and Regional Shares in Soft Drinks by Sector by Value 2007
CORPORATE OVERVIEW
RED BULL GMBH
Summary 1 Red Bull GmbH: Soft Drinks Key Facts by Volume
Summary 2 Red Bull GmbH: Soft Drinks Key Facts by Value
PRODUCTION AND DISTRIBUTION
Extending beyond the established distribution model
On-trade and off-trade challenges
BRAND ASSESSMENT
RED BULL
An important period in the branding strategy
Growing focus on TV
Table 9 Red Bull GmbH: Red Bull World Shares & Rankings in Soft Drinks by Sector by Volume 2006-2007
Table 10 Red Bull GmbH: Red Bull World Shares & Rankings in Soft Drinks by Sector by Value 2006-2007
Table 11 Red Bull GmbH: Red Bull Regional Shares in Soft Drinks by Sector by Volume 2007
Table 12 Red Bull GmbH: Red Bull Regional Shares in Soft Drinks by Sector by Value 2007
APPENDICES
COMPANY BACKGROUND
Summary 3 Red Bull GmbH: Historical Development
Summary 4 Red Bull GmbH: Subsidiaries 2007
Summary 5 Red Bull GmbH: Soft Drinks Brands 2007
Summary 6 Red Bull GmbH: Websites