Rémy Cointreau Group
Euromonitor International's company profile, Rémy Cointreau Group offers detailed strategic analysis of the company's business, examining its performance in the spirits market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
Chapters: 6 | Tables: 16 | Publication date: Mar 2008
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR RÉMY COINTREAU GROUP IN SPIRITS
CORE BUSINESSES
Future opportunities in liqueurs
Mixed performance in cognac
Stronger positions in Asia-Pacific and Eastern Europe needed to drive brandy growth
GROWTH OPPORTUNITIES
Interesting growth prospects in dark rum
LIMITED POTENTIAL
Strong competition makes outlook in champagne increasingly challenging
Table 1 Rémy Cointreau Group: World Spirits Sector Sales Performance 2006
Table 2 Rémy Cointreau Group: Spirits Regional Sales Performance 2006
Table 3 Rémy Cointreau Group: World Wine Sector Sales Performance 2006
COMPANY STRATEGY
STRATEGIC OBJECTIVES AND CHALLENGES
Strengthening its premium positioning
Focus on key markets
Continued high levels of innovative marketing
Organisational improvements
Likely candidate for takeover
Action needed for the future
Table 4 Rémy Cointreau Group: World Shares & Rankings in Spirits by Sector 2005-2006
Table 5 Rémy Cointreau Group: World and Regional Shares in Spirits by Sector 2006
Table 6 Rémy Cointreau Group: World Sector Sales Performance 2006
COMPANY STRUCTURE
RéMY COINTREAU GROUP
PRODUCTION AND DISTRIBUTION
Maxxium responsible for distribution in Europe and Asia
Own distribution in the US
New distributor in France...
...and in Russia
Partner brands
Commercial organisation to gain better control over distribution
Production based in France
OWNERSHIP EVENTS
Summary 1 Rémy Cointreau Group: Spirits Key Facts
BRAND ASSESSMENT
BRAND STRATEGY
Limited range of brands
Making product more premium
Different brand strategies for key champagne brands
Innovation to attract younger consumers
Greater emphasis on marketing
New communication channels to reach new consumers
RéMY MARTIN
Table 7 Rémy Cointreau Group: Rémy Martin World Shares & Rankings in Spirits by Sector 2005-2006
Table 8 Rémy Cointreau Group: Rémy Martin Regional Shares in Spirits by Sector 2006
APPENDICES
FINANCIAL SUMMARY
Table 9 Rémy Cointreau Group: Financial Summary 2002-2006
COMPANY BACKGROUND
Summary 2 Rémy Cointreau Group: Historical Development
Summary 3 Rémy Cointreau Group: Subsidiaries 2006
Summary 4 Rémy Cointreau Group: Spirits Brands 2006
Summary 5 Rémy Cointreau Group: Wine Brands 2006
Summary 6 Rémy Cointreau Group: Company Locations
Summary 7 Rémy Cointreau Group: Websites