Rémy Cointreau Group
Euromonitor International's company profile, Rémy Cointreau Group offers detailed strategic analysis of the company's business, examining its performance in the wine market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success .
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Chapters: 5 | Tables: 15 | Publication date: Oct 2007
Table of contents
STRATEGIC EVALUATION
SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
PROSPECTS FOR THE WINE BUSINESS
Positive outlook in the global wine market
Premium positioning
More aggressive marketing needed
Stronger position needed in high value ...
... and high growth markets
Potential in still wine
Likely takeover candidate
Many potential suitors in the alcoholic drinks industry ...
... as well as other industries
Action needed
Table 1 Rémy Cointreau Group: Wine World Sector Sales Performance 2005
CORPORATE OVERVIEW
STRATEGIC OBJECTIVES AND CHALLENGES
Strengthening its premium positioning
Focus on key markets
Continued high levels of innovative marketing
Organisational improvements
OPERATIONAL AND DISTRIBUTION STRATEGIES
Maxxium responsible for distribution in Europe and Asia
Own distribution in the US
New distributor in France ...
... and in Russia
Partner brands
Commercial organisation to gain better control over distribution
OWNERSHIP EVENTS
Summary 1 Rémy Cointreau Group: Key Facts
PERFORMANCE BY REGION AND BY SECTOR
WINE MARKET ASSESSMENT
Global wine market driven by premium products
Ongoing consolidation in the marketplace
Absence in other sparkling wine affects overall performance
SPARKLING WINE
Competitive landscape
Prospects
Table 2 Rémy Cointreau Group: World Shares & Rankings in Wine by Sector 2004-2005
Table 3 Rémy Cointreau Group: World and Regional Shares in Wine by Sector 2005
BRAND ASSESSMENT
BRAND STRATEGY
Limited range of brands
Making products more premium
Different brand strategies for key brands
Greater emphasis on marketing
New communication channels to reach new consumers
PIPER HEIDSIECK
Marketed as a fashionable ...
... and increasingly premium drink
Marketing based on associations with the film world
High-ranked in key markets – low ranked in the global champagne market
Increased interest in premium products benefits Piper Heidsieck sales in Western Europe
Mixed results in remaining markets
Table 4 Rémy Cointreau Group: Cointreau World Shares & Rankings in Spirits by Sector 2004-2005
Table 5 Rémy Cointreau Group: Cointreau Regional Shares in Wine by Sector 2005
Table 6 Rémy Cointreau Group: F Bonnet World Shares & Rankings in Wine by Sector 2004-2005
Table 7 Rémy Cointreau Group: Rémy Martin World Shares & Rankings in Spirits by Sector 2004-2005
Table 8 Rémy Cointreau Group: Rémy Martin Regional Shares in Wine by Sector 2005
APPENDICES
FINANCIAL SUMMARY
Table 9 Rémy Cointreau Group: Financial Summary 2003-2007
COMPANY BACKGROUND
Summary 2 Rémy Cointreau Group: Historical Development
Summary 3 Rémy Cointreau Group: Subsidiaries 2005
Summary 4 Rémy Cointreau Group: Wine Brands 2005
Summary 5 Rémy Cointreau Group: Company Locations
Summary 6 Rémy Cointreau Group: Websites