Retailing in Belgium
Euromonitor International's Retailing in Belgium report offers insight into key trends and developments affecting the industry. The report examines all retail channels to provide sector insight. Channels include department stores, food retailers, health and beauty retailers, clothing and footwear retailers, home furniture and household goods retailers, durable goods retailers, and leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of alternative selling channels (kiosks, homeshopping, internet retailing, service stations, vending and direct selling, as available).
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Tables: 205 | Publication date: Mar 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Non-store retailing; Store-based retailing
Executive summary
Modest but positive growth in 2007
The majority of marketers ware rather satisfied by the performance of the retail market in Belgium in 2007. Despite disastrous summer weather and a noteworthy slowdown of the local economy at the end of the year, retailing continued to demonstrate modest but still positive current value terms growth at a rate slightly higher than inflation. In store-based retailing, the number of outlets continues to decline due to a natural cannibalisation of still dominant small independent shops located in towns by more profitable large stores – hence the ongoing increase in selling space. Large retail groups gain ground through expansion in the number of outlets, the assortment of products they carry, and also in their private label offerings.
Soft discounters and small supermarkets lead the way in grocery retailing
Grocery retailers accounted for nearly half of the overall market’s value sales in 2007, but nevertheless expanded slightly more rapidly than non-grocery retailers. Supermarkets secured the lion’s share in grocery retailing, and continue to drive sales in this environment due to the preference among Belgians for more “human” formats than hypermarkets. Albeit much less developed than supermarkets, chained convenience stores registered the most dynamic current value growth in grocery retailers. Mainstream retail groups continue to lend greater support to convenience stores in order to meet demand for more service, proximity and improved assortment. Surprisingly, for the first time in the review period, hard discounters showed signs of a slowdown in 2007, possibly due to the market becoming saturated due to the expansion of Aldi, Lidl and especially the soft discounting concept of Colruyt.
Another good year for durable goods retailers
Non-grocery retailers remain rather dynamic thanks to the still robust growth of mixed retailers, health and beauty, home furniture and furnishing and particularly durable goods retailers. A still relatively high consumer index until the middle of 2007, the cocooning trend, and the progress of more accessible technologies, have enabled many Belgians to trade up to items such as LCD TVs or larger freezers. Nonetheless, the ongoing decline of booksellers and competition from Internet sales acted as a drag on sales of leisure and personal goods in 2007.
Internet sales remain small but growing
Belgians have been relatively slow to embrace the Internet, however sales via this channel suddenly surged in the middle of the review period, and still show much higher levels of value growth than other areas within the market. Many retailers are looking to expand their options for purchases via the Internet, and some are even concentrating on this channel, notably in the area of consumer electronics and leisure goods.
Mixed results expected over forecast period
Although growth slowed somewhat in 2007, acceptance of discounters is expected to continue to grow among Belgian consumers in the short to medium term, and demand for low-cost shopping is likely to also boost the use of Internet retailers. In grocery retailers, supermarkets, and to a lesser extent convenience stores, should remain the most adapted formats, and will be driven by local brands such as Delhaize and Colruyt. In non-grocery retailers, the best potential is offered by health and beauty, DIY and hardware and durable goods retailers. Mainstream chains will forge ahead, but probably not enough to transform the rather fragmented competitive environment, mainly in non-grocery retailing.
Table of contents
RETAILING IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Modest but positive growth in 2007
Soft discounters and small supermarkets lead the way in grocery retailing
Another good year for durable goods retailers
Internet sales remain small but growing
Mixed results expected over forecast period
KEY TRENDS AND DEVELOPMENTS
Uncertain outlook for economy and consequently retailing
Saturation and legislation to act as a drag on some sectors and spare others
Trend towards greater convenience
Baby boom and cocooning
Internet sales still to take off strongly
Mainstream chains to emerge further in fragmented competitive environment
MARKET INDICATORS
Table 1 Employment in Retailing 2002-2007
MARKET DATA
Table 2 Sales in Retailing by Sector: Value 2002-2007
Table 3 Sales in Retailing by Sector: % Value Growth 2002-2007
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2007
Table 5 Sales in Store-Based Retailing by Sector: Value 2002-2007
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2002-2007
Table 7 Sales in Non-store Retailing by Sector: Value 2002-2007
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2002-2007
Table 9 Retailing Company Shares: % Value 2004-2007
Table 10 Grocery Retailers Company Shares: % Value 2004-2007
Table 11 Grocery Retailers Brand Shares: % Value 2004-2007
Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2007
Table 13 Non-Grocery Retailers Brand Shares: % Value 2004-2007
Table 14 Non-store Retailing Company Shares: % Value 2004-2007
Table 15 Non-store Retailing Brand Shares: % Value 2004-2007
Table 16 Forecast Sales in Retailing by Sector: Value 2007-2012
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2007-2012
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2007-2012
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2007-2012
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2007-2012
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2007-2012
APPENDIX
Operating environment
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BELGIUM
ALDI GROUP - RETAILING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Aldi: Key Facts
Summary 3 Aldi: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 4 Aldi: Private Labels
COMPETITIVE POSITIONING
Summary 5 Aldi: Competitive Position 2007
AVEVE NV - RETAILING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Groep Aveve: Key Facts
Summary 7 Groep Aveve: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 8 Groep Aveve: Private Labels
COMPETITIVE POSITIONING
Summary 9 Groep Aveve: Competitive Position 20057
BLOKKER NEDERLAND BV - RETAILING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Blokker BV: Key Facts
Summary 11 Blokker BV: Operational Indicators
COMPANY BACKGROUND
Chart 1 Blokker NV: Blokker
PRIVATE LABEL
Summary 12 Blokker Belgium: Private Label
COMPETITIVE POSITIONING
Summary 13 Blokker: Competitive Position 2007
BRANTANO NV - RETAILING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Brantano: Key Facts
Summary 15 Brantano Operational Indicators (in Belgium only)
COMPANY BACKGROUND
PRIVATE LABEL
Summary 16 Brantano: Private Labels
COMPETITIVE POSITIONING
Summary 17 Brantano: Competitive Position 2007
C & A BELGIë SA - RETAILING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 18 C&A België SA: Key Facts
Summary 19 C&A België SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 20 C&A België SA: Private Labels
COMPETITIVE POSITIONING
Summary 21 C&A België SA: Competitive Position 2007
CARREFOUR BELGIUM SA/NV - RETAILING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Carrefour Belgium NV/SA: Key Facts
Summary 23 Carrefour Belgium NV/SA: Operational Indicators
COMPANY BACKGROUND
Chart 2 Carrefour Belgium NV/SA: Super GB, Lessines
PRIVATE LABEL
Summary 24 Carrefour Belgium NV/SA: Private Labels
COMPETITIVE POSITIONING
Summary 25 Carrefour Belgium NV/SA: Competitive Position 2007
DELHAIZE GROUP SA - RETAILING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Delhaize Group NV: Key Facts
Summary 27 Delhaize Group NV: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 28 Delhaize Group NV: Private Labels
COMPETITIVE POSITIONING
Summary 29 Delhaize Group NV: Competitive Position 2007
ETN FRANZ COLRUYT NV - RETAILING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Colruyt: Key Facts
Summary 31 Colruyt: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 32 Colruyt: Private Labels
COMPETITIVE POSITIONING
Summary 33 Colruyt: Competitive Position 2007
EURO SHOE GROUP - RETAILING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 34 Euro Shoe Group: Key Facts
Summary 35 Euro Shoe Group: Operational Indicators
COMPANY BACKGROUND
Chart 3 Euro Shoe Group: Shoes in the Box
Chart 4 Euro Shoe Group: Shoe Discount
PRIVATE LABEL
Summary 36 Euro Shoe Group: Private Labels
COMPETITIVE POSITIONING
Summary 37 Euro Shoe Group: Competitive Position 2007
GROUP MESTDAGH - RETAILING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 38 Mestdagh: Key Facts
Summary 39 Mestdagh: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 40 Mestdagh: Private Labels
COMPETITIVE POSITIONING
Summary 41 Mestdagh: Competitive Position 2005
HUTCHISON WHAMPOA LTD - RETAILING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 42 Hutchison Whampoa: Key Facts
Summary 43 Hutchison Whampoa: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 44 Hutchison Whampoa: Private Labels
COMPETITIVE POSITIONING
Summary 45 Hutchison WhampoautchiH: Competitive Position 2007
IKEA BELGIUM NV - RETAILING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 46 IKEA: Key Facts
Summary 47 IKEA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 48 IKEA: Private Labels
COMPETITIVE POSITIONING
Summary 49 IKEA: Competitive Position 2007
LIDL BELGIë GMBH & CO KG - RETAILING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 50 Lidl: Key Facts
Summary 51 Lidl: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 52 Lidl België GmbH & Co KG: Competitive Position 2007
LOUIS DELHAIZE SA - RETAILING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 53 Louis Delhaize SA: Key Facts
Summary 54 Louis Delhaize SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 55 Louis Delhaize: Private Labels
COMPETITIVE POSITIONING
Summary 56 Louis Delhaize SA: Competitive Position 2007
MAXEDA BV - RETAILING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 57 Maxeda: Key Facts
Summary 58 Maxeda: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 59 Maxeda: Private Labels
COMPETITIVE POSITIONING
Summary 60 Maxeda: Competitive Position 2007
METRO GROUP - RETAILING - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 61 Metro Group: Key Facts
Summary 62 Metro Group: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 63 Metro Group: Private Labels
COMPETITIVE POSITIONING
Summary 64 Metro Group: Competitive Position 2007
HYPERMARKETS IN BELGIUM
HEADLINES
OVERVIEW
SECTOR DATA
Table 22 Hypermarkets: Value Sales, Outlets and Selling Space 2002-2007
Table 23 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 24 Hypermarkets Company Shares by Value 2004-2007
Table 25 Hypermarkets Brand Shares by Value 2004-2007
Table 26 Hypermarkets Outlets by Brand 2004-2007
Table 27 Hypermarkets Selling Space by Brand 2004-2007
Table 28 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 29 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
SUPERMARKETS IN BELGIUM
HEADLINES
OVERVIEW
SECTOR DATA
Table 30 Supermarkets: Value Sales, Outlets and Selling Space 2002-2007
Table 31 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 32 Supermarkets Company Shares by Value 2004-2007
Table 33 Supermarkets Brand Shares by Value 2004-2007
Table 34 Supermarkets Outlets by Brand 2004-2007
Table 35 Supermarkets Selling Space by Brand 2004-2007
Table 36 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 37 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DISCOUNTERS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Discounters: Value Sales, Outlets and Selling Space 2002-2007
Table 39 Discounters: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 40 Discounters Company Shares by Value 2004-2007
Table 41 Discounters Brand Shares by Value 2004-2007
Table 42 Discounters Outlets by Brand 2004-2007
Table 43 Discounters Selling Space by Brand 2004-2007
Table 44 Discounters Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 45 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
CONVENIENCE STORES IN BELGIUM
HEADLINES
OVERVIEW
SECTOR DATA
Table 46 Convenience Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 47 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 48 Convenience Stores Company Shares by Value 2004-2007
Table 49 Convenience Stores Brand Shares by Value 2004-2007
Table 50 Convenience Stores Outlets by Brand 2004-2007
Table 51 Convenience Stores Selling Space by Brand 2004-2007
Table 52 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 53 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
FORECOURT RETAILERS IN BELGIUM
HEADLINES
OVERVIEW
SECTOR DATA
Table 54 Forecourt Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 55 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 56 Forecourt Retailers Company Shares by Value 2004-2007
Table 57 Forecourt Retailers Brand Shares by Value 2004-2007
Table 58 Forecourt Retailers Outlets by Brand 2004-2007
Table 59 Forecourt Retailers Selling Space by Brand 2004-2007
Table 60 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 61 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
MIXED RETAILERS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Mixed Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 63 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 64 Mixed Retailers Company Shares by Value 2004-2007
Table 65 Mixed Retailers Brand Shares by Value 2004-2007
Table 66 Mixed Retailers Outlets by Brand 2004-2007
Table 67 Mixed Retailers Selling Space by Brand 2004-2007
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
HEALTH AND BEAUTY RETAILERS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
Chart 5 Independent Pharmacy
PROSPECTS
SECTOR DATA
Table 70 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 71 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 72 Health and Beauty Retailers Company Shares by Value 2004-2007
Table 73 Health and Beauty Retailers Brand Shares by Value 2004-2007
Table 74 Health and Beauty Retailers Outlets by Brand 2004-2007
Table 75 Health and Beauty Retailers Selling Space by Brand 2004-2007
Table 76 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 77 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
CLOTHING AND FOOTWEAR RETAILERS IN BELGIUM
HEADLINES
OVERVIEW
SECTOR DATA
Table 78 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 79 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 80 Clothing and Footwear Retailers Company Shares by Value 2004-2007
Table 81 Clothing and Footwear Retailers Brand Shares by Value 2004-2007
Table 82 Clothing and Footwear Retailers Outlets by Brand 2004-2007
Table 83 Clothing and Footwear Retailers Selling Space by Brand 2004-2007
Table 84 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 85 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
FURNITURE AND FURNISHINGS STORES IN BELGIUM
HEADLINES
OVERVIEW
SECTOR DATA
Table 86 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 87 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 88 Furniture and Furnishings Stores Company Shares by Value 2004-2007
Table 89 Furniture and Furnishings Stores Brand Shares by Value 2004-2007
Table 90 Furniture and Furnishings Stores Outlets by Brand 2004-2007
Table 91 Furniture and Furnishings Stores Selling Space by Brand 2004-2007
Table 92 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 93 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DIY AND HARDWARE STORES IN BELGIUM
HEADLINES
OVERVIEW
SECTOR DATA
Table 94 DIY and Hardware Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 95 DIY and Hardware Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 96 DIY and Hardware Stores Company Shares by Value 2004-2007
Table 97 DIY and Hardware Stores Brand Shares by Value 2004-2007
Table 98 DIY and Hardware Stores Outlets by Brand 2004-2007
Table 99 DIY and Hardware Stores Selling Space by Brand 2004-2007
Table 100 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 101 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DURABLE GOODS RETAILERS IN BELGIUM
HEADLINES
OVERVIEW
SECTOR DATA
Table 102 Durable Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 103 Durable Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 104 Durable Goods Retailers Company Shares by Value 2004-2007
Table 105 Durable Goods Retailers Brand Shares by Value 2004-2007
Table 106 Durable Goods Retailers Outlets by Brand 2004-2007
Table 107 Durable Goods Retailers Selling Space by Brand 2004-2007
Table 108 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 109 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
LEISURE AND PERSONAL GOODS RETAILERS IN BELGIUM
HEADLINES
OVERVIEW
SECTOR FORMATS
Chart 6 ZNU NV: Standaard Boekhandel, St Niklaas
SECTOR DATA
Table 110 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 111 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 112 Leisure and Personal Goods Retailers Company Shares by Value 2004-2007
Table 113 Leisure and Personal Goods Retailers Brand Shares by Value 2004-2007
Table 114 Leisure and Personal Goods Retailers Outlets by Brand 2004-2007
Table 115 Leisure and Personal Goods Retailers Selling Space by Brand 2004-2007
Table 116 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 117 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
VENDING IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 118 Vending: Value 2002-2007
Table 119 Vending: % Value Growth 2002-2007
Table 120 Vending Company Shares by Value 2004-2007
Table 121 Vending Brand Shares by Value 2004-2007
Table 122 Vending Forecasts: Value 2007-2012
Table 123 Vending Forecasts: % Value Growth 2007-2012
HOMESHOPPING IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 124 Homeshopping: Value 2002-2007
Table 125 Homeshopping: % Value Growth 2002-2007
Table 126 Homeshopping Company Shares by Value 2004-2007
Table 127 Homeshopping Brand Shares by Value 2004-2007
Table 128 Homeshopping Forecasts: Value 2007-2012
Table 129 Homeshopping Forecasts: % Value Growth 2007-2012
INTERNET RETAILING IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 130 Internet Retailing: Value 2002-2007
Table 131 Internet Retailing: % Value Growth 2002-2007
Table 132 Internet Retailing Company Shares by Value 2004-2007
Table 133 Internet Retailing Brand Shares by Value 2004-2007
Table 134 Internet Retailing Forecasts: Value 2007-2012
Table 135 Internet Retailing Forecasts: % Value Growth 2007-2012
DIRECT SELLING IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 136 Direct Selling: Value 2002-2007
Table 137 Direct Selling: % Value Growth 2002-2007
Table 138 Direct Selling Company Shares by Value 2004-2007
Table 139 Direct Selling Brand Shares by Value 2004-2007
Table 140 Direct Selling Forecasts: Value 2007-2012
Table 141 Direct Selling Forecasts: % Value Growth 2007-2012