Retailing in Egypt
Euromonitor International's Retailing in Egypt report offers insight into key trends and developments affecting the industry. The report examines all retail channels to provide sector insight. Channels include department stores, food retailers, health and beauty retailers, clothing and footwear retailers, home furniture and household goods retailers, durable goods retailers, and leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of alternative selling channels (kiosks, homeshopping, internet retailing, service stations, vending and direct selling, as available).
Buy online to access strategic market analysis and an interactive statistical database of retail value sales, number of sites/outlets, retail surface area and employment in retailing.
Tables: 147 | Publication date: Mar 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Non-store retailing; Store-based retailing
Executive summary
Retailing Continues to Grow in 2008
The Egyptian retail environment was amongst the most dynamic in the region in 2008, as consumers started to visit retail outlets more frequently. Moreover, new promotional activities attracted more consumers into the major retail outlets, especially grocery retailers. Good economic conditions, with GDP registering a growth rate of 7.2% in 2008, increased sales of packaged food and consumer foodservice; thus contributing to the growth in retailing. Socio-demographic factors were also very favourable to retailing, with population growth of 2% over 2007.
New Entries in the Retail Market
New entries in the market were led by multinational players. Consumers' lifestyles changed and they started to be more prone to spend than save. This affected the market positively and brought high growth, which encouraged international companies to enter the Egyptian market. Thanks to the large number of shopping centres, foreign companies could find ideal retail areas with little risk, which are frequently visited by shoppers. H&M and Korloff Paris were examples of new entries towards the end of the review period.
Mansour Manufacturing & Distribution Leads a Highly Fragmented Market
Retailing is highly fragmented; largely dominated by single-outlet operations in the largest retailing formats, including independent grocers, food specialists and leisure and personal goods retailers. However, in line with the trend demonstrated over the latter years of the review period, 2008 saw strong gains achieved by giant retailers with chained outlets, leading to acceleration of the concentration process. The most dynamic retailers within the top ten in 2008 included Mansour Manufacturing & Distribution (MMD), Majed Al Futtaim Group, Raya Holding Co and Oriental Weavers Co. The strong gains these players experienced were a direct result of their aggressive expansion in terms of number of outlets and selling space.
Store-based Retailers Continues to Dominate and Have Strong Potential in 2008
Store-based retailing dominated the market and was led by grocery retailers. Non-store retailers expanded rapidly, but people did not respond quickly to these new developments. Store-based retailing was larger in size because stores are more involved in the daily lives of consumers, who like to go shopping; touching and inspecting their purchases. Moreover, store-based retailing works well with advertising, because people can check out new launches and new promotions by going to outlets and getting help from the staff. Lastly, store-based retailers is comprised of big retail giants such as Carrefour, Virgin Megastore, Omar Effendi and Oriental Weavers. This brought higher potential for growth.
Value Sales in Retailing Are Threatened
Over the forecast period sales are predicted to increase by a CAGR of 5%, a slightly higher CAGR than in the review period. The rapid population growth will boost spending power, and rising living standards will continue to fuel the expansion of retailing between 2008 and 2013. More shopping malls, hypermarkets, durable goods retailers, furniture stores and department stores, all with large selling spaces, are likely to develop over the next few years, in line with the aggressive expansion plans unveiled by many leading retailers in Egypt. Growth will also be determined by the continuous effort of the Egyptian government to maintain growth in the economy and avoid serious consequences as a result of the worldwide financial crash.
Table of contents
RETAILING IN EGYPT : MARKET INSIGHT
EXECUTIVE SUMMARY
Retailing Continues to Grow in 2008
New Entries in the Retail Market
Mansour Manufacturing & Distribution Leads a Highly Fragmented Market
Store-based Retailers Continues to Dominate and Have Strong Potential in 2008
Value Sales in Retailing Are Threatened
KEY TRENDS AND DEVELOPMENTS
Economy Grows As Inflation Soars
Value Sales Increase in 2008
Increased Use of Credit Cards Brings Dynamism
Growth in Real Estate Continues to Fuel the Retail Landscape
Rapid Expansion by the Main Chained Retailers Leads to Higher Concentration
MARKET INDICATORS
Table 1 Employment in Retailing 2003-2008
MARKET DATA
Table 2 Sales in Retailing by Sector: Value 2003-2008
Table 3 Sales in Retailing by Sector: % Value Growth 2003-2008
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2008
Table 5 Sales in Store-Based Retailing by Sector: Value 2003-2008
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2003-2008
Table 7 Sales in Non-store Retailing by Sector: Value 2003-2008
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2003-2008
Table 9 Retailing Company Shares: % Value 2004-2008
Table 10 Grocery Retailers Company Shares: % Value 2004-2008
Table 11 Grocery Retailers Brand Shares: % Value 2005-2008
Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2008
Table 13 Non-Grocery Retailers Brand Shares: % Value 2005-2008
Table 14 Non-store Retailing Company Shares: % Value 2004-2008
Table 15 Non-store Retailing Brand Shares: % Value 2005-2008
Table 16 Forecast Sales in Retailing by Sector: Value 2008-2013
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2008-2013
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2008-2013
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2008-2013
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2008-2013
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2008-2013
APPENDIX
Operating Environment
Employment in Retailing
Retail Landscape
Cash and Carry/Warehouse Clubs
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - EGYPT
BELLA DONNA FOAD HODROJ - RETAILING - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bella Donna Foad Hodroj: Key Facts
Summary 3 Bella Donna Foad Hodroj: Operational Indicators 2007-2008
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 4 Bella Donna Foad Hodroj: Competitive Position 2008
BISHARA GROUP - RETAILING - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Bishara Group: Key Facts
Summary 6 Bishara Group: Operational Indicators 2007-2008
COMPANY BACKGROUND
PRIVATE LABEL
Summary 7 Bishara Group: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 8 Bishara Group: Competitive Position 2008
COMPU ME - RETAILING - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Compu Me: Key Facts
Summary 10 Compu Me: Operational Indicators 2007-2008
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 11 Compu Me: Competitive Position 2008
I2 CO - RETAILING - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 12 I2 Co: Key Facts
Summary 13 I2 Co: Operational Indicators 2007-2008
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 14 I2 Co: Competitive Position 2008
MAJID AL FUTTAIM GROUP - RETAILING - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Majid Al Futtaim Group: Key Facts
Summary 16 Majid Al Futtaim Group: Operational Indicators 2007-2008
COMPANY BACKGROUND
PRIVATE LABEL
Summary 17 Majid Al Futtaim Group: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 18 Majid Al Futtaim Group: Competitive Position 2008
ORIENTAL WEAVERS CO - RETAILING - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Oriental Weavers Co: Key Facts
Summary 20 Oriental Weavers Co: Operational Indicators 2007-2008
COMPANY BACKGROUND
PRIVATE LABEL
Summary 21 Oriental Weavers Co: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 22 Oriental Weavers Co: Competitive Position 2008
SHAMSI GROUP - RETAILING - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Shamsi Group: Key Facts
Summary 24 Shamsi Group: Operational Indicators 2007-2008
COMPANY BACKGROUND
PRIVATE LABEL
Summary 25 Shamsi Group: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 26 Shamsi Group: Competitive Position 2008
HYPERMARKETS IN EGYPT
HEADLINES
OVERVIEW
SECTOR FORMATS
Chart 1 Hypermarkets: Hyper 1 in Sheikh Zayed, 6th of October City
Chart 2 Hypermarkets: Spinneys in City Stars, Heliopolis, Cairo
SECTOR DATA
Table 22 Hypermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 23 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 24 Hypermarkets Company Shares by Value 2004-2008
Table 25 Hypermarkets Brand Shares by Value 2005-2008
Table 26 Hypermarkets Brand Shares by Outlets 2005-2008
Table 27 Hypermarkets Brand Shares by Selling Space 2005-2008
Table 28 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 29 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
SUPERMARKETS IN EGYPT
HEADLINES
OVERVIEW
SECTOR DATA
Table 30 Supermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 31 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 32 Supermarkets Company Shares by Value 2004-2008
Table 33 Supermarkets Brand Shares by Value 2005-2008
Table 34 Supermarkets Brand Shares by Outlets 2005-2008
Table 35 Supermarkets Brand Shares by Selling Space 2005-2008
Table 36 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 37 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
DISCOUNTERS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Discounters: Value Sales, Outlets and Selling Space 2003-2008
Table 39 Discounters: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 40 Discounters Company Shares by Value 2004-2008
Table 41 Discounters Brand Shares by Value 2005-2008
Table 42 Discounters Brand Shares by Outlets 2005-2008
Table 43 Discounters Brand Shares by Selling Space 2005-2008
Table 44 Discounters Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 45 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
CONVENIENCE STORES IN EGYPT
OVERVIEW
FORECOURT RETAILERS IN EGYPT
HEADLINES
OVERVIEW
SECTOR DATA
Table 46 Forecourt Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 47 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 48 Forecourt Retailers Company Shares by Value 2004-2008
Table 49 Forecourt Retailers Brand Shares by Value 2005-2008
Table 50 Forecourt Retailers Brand Shares by Outlets 2005-2008
Table 51 Forecourt Retailers Brand Shares by Selling Space 2005-2008
Table 52 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 53 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
MIXED RETAILERS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Mixed Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 55 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 56 Mixed Retailers Company Shares by Value 2004-2008
Table 57 Mixed Retailers Brand Shares by Value 2005-2008
Table 58 Mixed Retailers Brand Shares by Outlets 2005-2008
Table 59 Mixed Retailers Brand Shares by Selling Space 2005-2008
Table 60 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 61 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
HEALTH AND BEAUTY SPECIALIST RETAILERS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 63 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 64 Health and Beauty Retailers Company Shares by Value 2004-2008
Table 65 Health and Beauty Retailers Brand Shares by Value 2005-2008
Table 66 Health and Beauty Retailers Brand Shares by Outlets 2005-2008
Table 67 Health and Beauty Retailers Brand Shares by Selling Space 2005-2008
Table 68 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 69 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
CLOTHING AND FOOTWEAR SPECIALIST RETAILERS IN EGYPT
HEADLINES
OVERVIEW
SECTOR FORMATS
Chart 3 Clothing and Footwear Specialist Retailers: El Maghraby, City Stars, Heliopolis
Chart 4 Clothing and Footwear Specialist Retailers: Morgan, City Stars, Heliopolis
SECTOR DATA
Table 70 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 71 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 72 Clothing and Footwear Retailers Company Shares by Value 2004-2008
Table 73 Clothing and Footwear Retailers Brand Shares by Value 2005-2008
Table 74 Clothing and Footwear Retailers Brand Shares by Outlets 2005-2008
Table 75 Clothing and Footwear Retailers Brand Shares by Selling Space 2005-2008
Table 76 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 77 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
FURNITURE AND FURNISHINGS STORES IN EGYPT
HEADLINES
OVERVIEW
SECTOR FORMATS
Chart 5 Furniture and Furnishings Stores: Istikbal, City Stars, Heliopolis
SECTOR DATA
Table 78 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2003-2008
Table 79 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 80 Furniture and Furnishings Stores Company Shares by Value 2004-2008
Table 81 Furniture and Furnishings Stores Brand Shares by Value 2005-2008
Table 82 Furniture and Furnishings Stores Brand Shares by Outlets 2005-2008
Table 83 Furniture and Furnishings Stores Brand Shares by Selling Space 2005-2008
Table 84 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 85 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
DIY, HOME IMPROVEMENT AND GARDEN CENTRES IN EGYPT
HEADLINES
OVERVIEW
SECTOR DATA
Table 86 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2003-2008
Table 87 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 88 DIY, Home Improvement and Garden Centres Company Shares by Value 2004-2008
Table 89 DIY, Home Improvement and Garden Centres Brand Shares by Value 2005-2008
Table 90 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2005-2008
Table 91 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2005-2008
Table 92 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 93 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN EGYPT
HEADLINES
OVERVIEW
SECTOR FORMATS
Chart 6 Electronics and Appliance Specialist Retailers: Virgin, City Stars, Heliopolis
Chart 7 Electronics and Appliance Specialist Retailers: Compu Me, City Stars, Heliopolis
SECTOR DATA
Table 94 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 95 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 96 Electronics and Appliance Specialist Retailers Company Shares by Value 2004-2008
Table 97 Electronics and Appliance Specialist Retailers Brand Shares by Value 2005-2008
Table 98 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2005-2008
Table 99 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 100 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 101 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
LEISURE AND PERSONAL GOODS SPECIALIST RETAILERS IN EGYPT
HEADLINES
OVERVIEW
SECTOR DATA
Table 102 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 103 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 104 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2004-2008
Table 105 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2005-2008
Table 106 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2005-2008
Table 107 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 108 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 109 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
VENDING IN EGYPT
TRENDS
PROSPECTS
HOMESHOPPING IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 110 Homeshopping: Value 2003-2008
Table 111 Homeshopping: % Value Growth 2003-2008
Table 112 Homeshopping Company Shares by Value 2004-2008
Table 113 Homeshopping Brand Shares by Value 2005-2008
Table 114 Homeshopping Forecasts: Value 2008-2013
Table 115 Homeshopping Forecasts: % Value Growth 2008-2013
INTERNET RETAILING IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
DIRECT SELLING IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 116 Direct Selling: Value 2003-2008
Table 117 Direct Selling: % Value Growth 2003-2008
Table 118 Direct Selling Company Shares by Value 2004-2008
Table 119 Direct Selling Brand Shares by Value 2005-2008
Table 120 Direct Selling Forecasts: Value 2008-2013
Table 121 Direct Selling Forecasts: % Value Growth 2008-2013