Retailing in Greece
Euromonitor International's Retailing in Greece examines whether recent high growth rates can be sustained in an economic downturn. Growth has been boosted by richer consumers spending more and some companies’ decision to sell a wider range of non-food products. Rising sales have supported expansion into new markets, new store formats and moves into private label products. However, the economic downturn has set some of these strategies back, this analysis looks at whether grocery retailers will continue to enjoy similar rates of growth in the future.
Tables: 198 | Publication date: Jan 2009
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Product coverage
Non-store retailing; Store-based retailing
Executive summary
Unstable economy cools consumer spending
In 2008, retailing in Greece saw the slowest growth in the last decade. Inflation is relatively moderate at 3.5%, yet value sales growth barely managed to exceed that rate. The economic environment is unstable at the moment and this has a direct effect on consumer behaviour. Fears of a collapsing banking system together with rising fuel prices, utility bills, interest rates and mortgage payments in the country all hit the disposable income of consumers and made for a challenging retailing environment in 2008.
Ecological consumerism is born
2008 could well be characterised as the year when Greeks started to demand more eco-friendly retailing. The catastrophic fires of 2007, the increasing television shows and documentaries with regard to environmental issues and the global convention on ecology being top stories in the news for weeks, have finally made an impact on consumers’ consciousness. In summer 2008 the shift to ecological consumerism drove supermarkets to begin replacing plastic bags with alternative materials. This movement alone could well herald the beginning of major changes in the overall retail industry.
The capitals’ supermarkets lead Greek retailing
In 2008, the brands AB Vassilopoulos of Alfa-Beta Vassilopoulos SA and Sklavenitis of Sklavenitis, J & S, SA came first and second, respectively, in the total sales ranking in retailing. The common ground of these companies is that they both base their networks in Metropolitan Athens. Given that the city is home to nearly 40% of the country’s population, it is far from surprising to see brands with a strong development in Athens ruling sales in Greece as a whole; and, even though Alfa-Beta Vassilopoulos SA has been developing its network in other areas of the country over the last five years, Sklavenitis, J & S, SA still remains a totally Athens-based operation. To see the significance of this, one should also take into consideration the fact that supermarkets claim the lion’s share in Greek retailing. Supermarkets accounted for almost a fifth of all sales in retailing in 2008, with the share up on the 2007 figure.
The internet is driving sales in non-store retailing
According to the latest figures, the gap between store-based and non-store retailing has begun to decrease slowly but steadily. While store-based retailing still accounts for almost 99% of sales in Greece, non-store retailing was a lot more dynamic in 2008. The channel with the most dynamic growth within non-store retailing is the internet. Non-store retailing bases a lot of its present and future development on the dynamics of internet retailing in general.
Economic crisis hinders growth
Overall, the retail trade will experience a modest performance over the forecast period as value sales growth falls substantially compared to the 2003-2008 period. Store-based retailers and particularly small independent outlets will suffer the most as more and more attention is given to brands and chains. Sales are expected to suffer over the forecast period as consumers tighten the purse strings as a result of the economic slowdown. Nonetheless, there are several long-term prospects in the more underdeveloped and fledgling channels that offer interesting growth opportunities. Hence, the drop in performance will be less dramatic for convenience stores, discounters and audio-visual stores in store-based retailing, while internet retailing will continue to drive sales upwards. What is more, the possible liberalisation of opticians’ regulations and the ever-growing shopping centres present interesting prospects for future growth.
Table of contents
RETAILING IN GREECE : MARKET INSIGHT
EXECUTIVE SUMMARY
Unstable economy cools consumer spending
Ecological consumerism is born
The capitals’ supermarkets lead Greek retailing
The internet is driving sales in non-store retailing
Economic crisis hinders growth
KEY TRENDS AND DEVELOPMENTS
Digital signage: a promising communication channel
Eco-/bioethical consumerism
New consumers – new retailing: immigrants and the returning Greeks
Credit cards: another weapon in the hands of retailers?
Infrastructure and retailing: construction of a metro begins in Thessaloniki
MARKET INDICATORS
Table 1 Employment in Retailing 2003-2008
MARKET DATA
Table 2 Sales in Retailing by Sector: Value 2003-2008
Table 3 Sales in Retailing by Sector: % Value Growth 2003-2008
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2008
Table 5 Sales in Store-Based Retailing by Sector: Value 2003-2008
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2003-2008
Table 7 Sales in Non-store Retailing by Sector: Value 2003-2008
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2003-2008
Table 9 Retailing Company Shares: % Value 2004-2008
Table 10 Grocery Retailers Company Shares: % Value 2004-2008
Table 11 Grocery Retailers Brand Shares: % Value 2005-2008
Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2008
Table 13 Non-Grocery Retailers Brand Shares: % Value 2005-2008
Table 14 Non-store Retailing Company Shares: % Value 2004-2008
Table 15 Non-store Retailing Brand Shares: % Value 2005-2008
Table 16 Forecast Sales in Retailing by Sector: Value 2008-2013
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2008-2013
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2008-2013
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2008-2013
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2008-2013
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2008-2013
APPENDIX
Operating environment
Cash-and-carries/Warehouse Clubs
Table 22 Cash-and-carries/Warehouse Clubs: Sales by National Brand Owner: Sales Value 2005-2008
Table 23 Cash-and-carries/Warehouse Clubs: Number of Outlets by National Brand Owner: 2005-2008
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GREECE
ALFA-BETA VASSILOPOULOS SA - RETAILING - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alfa-Beta Vassilopoulos SA: Key Facts
Summary 3 Alfa-Beta Vassilopoulos SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 4 Alfa-Beta Vassilopoulos SA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 5 Alfa-Beta Vassilopoulos SA: Competitive Position 2008
ATLANTIC SA - RETAILING - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Atlantic SA: Key Facts
Summary 7 Atlantic SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 8 Atlantic SA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 9 Atlantic SA: Competitive Position 2008
CARREFOUR-MARINOPOULOS SA - RETAILING - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Carrefour-Marinopoulos SA: Key Facts
Summary 11 Carrefour-Marinopoulos SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 12 Carrefour-Marinopoulos SA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 13 Carrefour-Marinopoulos SA: Competitive Position 2008
DIA HELLAS SA - RETAILING - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Dia Hellas SA: Key Facts
Summary 15 Dia Hellas SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 16 Dia Hellas SA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 17 Dia Hellas SA: Competitive Position 2008
DIAMANTIS MASOUTIS SA - RETAILING - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Diamantis Masoutis SA: Key Facts
Summary 19 Diamantis Masoutis SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 20 Diamantis Masoutis SA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 21 Diamantis Masoutis SA: Competitive Position 2008
HONDOS BROS - RETAILING - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Hondos Bros: Key Facts
Summary 23 Hondos Bros: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 24 Hondos Bros: Competitive Position 2008
HOUSEMARKET SA - RETAILING - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Housemarket SA: Key Facts
Summary 26 Housemarket SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 27 Housemarket SA: Competitive Position 2008
KLOUKINAS - LAPPAS SA - RETAILING - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Kloukinas - Lappas SA: Key Facts
Summary 29 Kloukinas - Lappas SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 30 Kloukinas - Lappas SA: Competitive Position 2008
KORRES NATURAL PRODUCTS SA - RETAILING - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 31 Korres Natural Products SA: Key Facts
Summary 32 Korres Natural Products SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 33 Korres Natural Products SA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 34 Korres Natural Products SA: Competitive Position 2008
MASTIC SPA SODIS SA - RETAILING - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 35 Mastic Spa Sodis SA: Key Facts
Summary 36 Mastic Spa Sodis SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 37 Mastic Spa Sodis SA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 38 Mastic Spa Sodis SA: Competitive Position 2008
PLAISIO COMPUTERS SA - RETAILING - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 39 Plaisio Computers SA: Key Facts
Summary 40 Plaisio Computers SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 41 Plaisio Computers SA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 42 Plaisio Computers SA: Competitive Position 2008
PUBLICWORLD SA - RETAILING - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 43 Publicworld SA: Key Facts
Summary 44 Publicworld SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 45 Publicworld SA: Competitive Position 2008
SKLAVENITIS, J & S, SA - RETAILING - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 46 Sklavenitis, J & S, SA: Key Facts
Summary 47 Sklavenitis, J & S, SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 48 Sklavenitis, J & S, SA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 49 Sklavenitis, J & S, SA: Competitive Position 2008
SPRIDER STORES SA - RETAILING - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 50 Sprider Stores SA: Key Facts
Summary 51 Sprider Stores SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 52 Sprider Stores SA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 53 Sprider Stores SA: Competitive Position 2008
VEROPOULOS BROS SA - RETAILING - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 54 Veropoulos Bros SA: Key Facts
Summary 55 Veropoulos Bros SA: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 56 Veropoulos Bros SA: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 57 Veropoulos Bros SA: Competitive Position 2008
HYPERMARKETS IN GREECE
HEADLINES
OVERVIEW
SECTOR DATA
Table 24 Hypermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 25 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 26 Hypermarkets Company Shares by Value 2004-2008
Table 27 Hypermarkets Brand Shares by Value 2005-2008
Table 28 Hypermarkets Brand Shares by Outlets 2005-2008
Table 29 Hypermarkets Brand Shares by Selling Space 2005-2008
Table 30 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 31 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
SUPERMARKETS IN GREECE
HEADLINES
OVERVIEW
SECTOR DATA
Table 32 Supermarkets: Value Sales, Outlets and Selling Space 2003-2008
Table 33 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 34 Supermarkets Company Shares by Value 2004-2008
Table 35 Supermarkets Brand Shares by Value 2005-2008
Table 36 Supermarkets Brand Shares by Outlets 2005-2008
Table 37 Supermarkets Brand Shares by Selling Space 2005-2008
Table 38 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 39 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
DISCOUNTERS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Discounters: Value Sales, Outlets and Selling Space 2003-2008
Table 41 Discounters: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 42 Discounters Company Shares by Value 2004-2008
Table 43 Discounters Brand Shares by Value 2005-2008
Table 44 Discounters Brand Shares by Outlets 2005-2008
Table 45 Discounters Brand Shares by Selling Space 2005-2008
Table 46 Discounters Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 47 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
CONVENIENCE STORES IN GREECE
HEADLINES
OVERVIEW
SECTOR DATA
Table 48 Convenience Stores: Value Sales, Outlets and Selling Space 2003-2008
Table 49 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 50 Convenience Stores Company Shares by Value 2004-2008
Table 51 Convenience Stores Brand Shares by Value 2005-2008
Table 52 Convenience Stores Brand Shares by Outlets 2005-2008
Table 53 Convenience Stores Brand Shares by Selling Space 2005-2008
Table 54 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 55 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
FORECOURT RETAILERS IN GREECE
HEADLINES
OVERVIEW
SECTOR DATA
Table 56 Forecourt Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 57 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 58 Forecourt Retailers Company Shares by Value 2004-2008
Table 59 Forecourt Retailers Brand Shares by Value 2005-2008
Table 60 Forecourt Retailers Brand Shares by Outlets 2005-2008
Table 61 Forecourt Retailers Brand Shares by Selling Space 2005-2008
Table 62 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 63 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
MIXED RETAILERS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 64 Mixed Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 65 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 66 Mixed Retailers Company Shares by Value 2004-2008
Table 67 Mixed Retailers Brand Shares by Value 2005-2008
Table 68 Mixed Retailers Brand Shares by Outlets 2005-2008
Table 69 Mixed Retailers Brand Shares by Selling Space 2005-2008
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
HEALTH AND BEAUTY SPECIALIST RETAILERS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 73 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 74 Health and Beauty Retailers Company Shares by Value 2004-2008
Table 75 Health and Beauty Retailers Brand Shares by Value 2005-2008
Table 76 Health and Beauty Retailers Brand Shares by Outlets 2005-2008
Table 77 Health and Beauty Retailers Brand Shares by Selling Space 2005-2008
Table 78 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 79 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
CLOTHING AND FOOTWEAR SPECIALIST RETAILERS IN GREECE
HEADLINES
OVERVIEW
SECTOR DATA
Table 80 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 81 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 82 Clothing and Footwear Retailers Company Shares by Value 2004-2008
Table 83 Clothing and Footwear Retailers Brand Shares by Value 2005-2008
Table 84 Clothing and Footwear Retailers Brand Shares by Outlets 2005-2008
Table 85 Clothing and Footwear Retailers Brand Shares by Selling Space 2005-2008
Table 86 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 87 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
FURNITURE AND FURNISHINGS STORES IN GREECE
HEADLINES
OVERVIEW
SECTOR DATA
Table 88 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2003-2008
Table 89 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 90 Furniture and Furnishings Stores Company Shares by Value 2004-2008
Table 91 Furniture and Furnishings Stores Brand Shares by Value 2005-2008
Table 92 Furniture and Furnishings Stores Brand Shares by Outlets 2005-2008
Table 93 Furniture and Furnishings Stores Brand Shares by Selling Space 2005-2008
Table 94 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 95 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
DIY, HOME IMPROVEMENT AND GARDEN CENTRES IN GREECE
HEADLINES
OVERVIEW
SECTOR DATA
Table 96 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2003-2008
Table 97 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 98 DIY, Home Improvement and Garden Centres Company Shares by Value 2004-2008
Table 99 DIY, Home Improvement and Garden Centres Brand Shares by Value 2005-2008
Table 100 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2005-2008
Table 101 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2005-2008
Table 102 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 103 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
ELECTRONICS AND APPLIANCE SPECIALIST RETAILERS IN GREECE
HEADLINES
OVERVIEW
SECTOR DATA
Table 104 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 105 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 106 Electronics and Appliance Specialist Retailers Company Shares by Value 2004-2008
Table 107 Electronics and Appliance Specialist Retailers Brand Shares by Value 2005-2008
Table 108 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2005-2008
Table 109 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 110 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 111 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
LEISURE AND PERSONAL GOODS SPECIALIST RETAILERS IN GREECE
HEADLINES
OVERVIEW
SECTOR DATA
Table 112 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
Table 113 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
Table 114 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2004-2008
Table 115 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2005-2008
Table 116 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2005-2008
Table 117 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2005-2008
Table 118 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
Table 119 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
VENDING IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 120 Vending: Value 2003-2008
Table 121 Vending: % Value Growth 2003-2008
Table 122 Vending Forecasts: Value 2008-2013
Table 123 Vending Forecasts: % Value Growth 2008-2013
HOMESHOPPING IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 124 Homeshopping: Value 2003-2008
Table 125 Homeshopping: % Value Growth 2003-2008
Table 126 Homeshopping Company Shares by Value 2004-2008
Table 127 Homeshopping Brand Shares by Value 2005-2008
Table 128 Homeshopping Forecasts: Value 2008-2013
Table 129 Homeshopping Forecasts: % Value Growth 2008-2013
INTERNET RETAILING IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 130 Internet Retailing: Value 2003-2008
Table 131 Internet Retailing: % Value Growth 2003-2008
Table 132 Internet Retailing Company Shares by Value 2004-2008
Table 133 Internet Retailing Brand Shares by Value 2005-2008
Table 134 Internet Retailing Forecasts: Value 2008-2013
Table 135 Internet Retailing Forecasts: % Value Growth 2008-2013
DIRECT SELLING IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 136 Direct Selling: Value 2003-2008
Table 137 Direct Selling: % Value Growth 2003-2008
Table 138 Direct Selling Company Shares by Value 2004-2008
Table 139 Direct Selling Brand Shares by Value 2005-2008
Table 140 Direct Selling Forecasts: Value 2008-2013
Table 141 Direct Selling Forecasts: % Value Growth 2008-2013